1. TELECOM
TELCEL
THE RESULTS
Other Telecom brands Virool has worked with:
Virool drove video views and engagement
for Mexico’s leading wireless carrier.
100,329
PAID VIEWS
1.80%
CLICK-THROUGH-RATE
6,652
FACEBOOK SHARES
CASE STUDY
Drive awareness and engagement of Telcel’s
campaign #Reconectados, a video series
promoting their new social service initiative,
among key target audiences in Mexico.
Virool helped the campaign earn:
THE OBJECTIVE
Through the ActivView product suite, Virool’s
precise targeting engine reached Telcel’s
audience across social, in-stream and native
environments. A custom banner encouraged
audiences to click through to Telcel’s landing
page and one-click share buttons maximized
earned media.
THE SOLUTION
#RECONECTADOS TERESITA

2. VIROOL’S STRATEGY
Here’s how we drove results for Telcel:
ABOUT VIROOL
Virool is a leading programmatic video
advertising platform focused on going beyond
the view to activate engagement with your ideal
audience. More than 30,000 global advertisers
trust Virool to promote video messages that
don’t just tell stories, but make stories.
Our programmatic platform uses exclusive
data from our DMP and advanced technology
to precisely identify an audience, amplify
engagement and ignite a conversation across
the web.
GLOBAL REACH
Virool’s programmatic
distribution platform delivered
the reach and scale to ensure
the video was seen, shared and
discussed across all platforms in
Mexico.
VIEWABILITY
With user-initiated units
purchased on a CPV model,
Telcel only paid for views
seen by real humans.
CUSTOM PLAYER
A custom designed
banner overlay amplified
Telcel’s call-to-action.
PREMIUM PLACEMENTS
Brand placements grabbed
attention with guaranteed
views across native and social
environments.
TARGETING
Virool's precise targeting engine
leveraged proprietary data
sources to reach quality
audiences across screens.
REAL-TIME REPORTS
Telcel stayed informed
throughout the campaign with
a transparent and granular
reporting dashboard.
TEAM
A dedicated account
team ensured campaign
success with in-flight
optimization.
To leverage Virool for your own video campaign, contact clients@virool.com
ENGAGEMENT
Easy one-click share buttons
encouraged engagement with
the video across multiple social
networks.