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Social Marketing StrategyBy: Corey Bartos
Facebook At A GlanceLaunched In 2004 By MarkZuckerbergOver 800 Million UsersLargest Social NetworkingSiteRevenue Comes Mos...
Challenges and Goals               Competing With               Google for Advertising               Dealing with ad      ...
ThemeCreate Interest Sections With Interactive Content         Users: Interact and Socialize around particular category   ...
Social Media Strategy“Let’s Build It Together”
First Step: Have     Something To Work With    Fantasy Sports SectionIntegrate ESPN for better product     Promote as “Tri...
Take It To The People!       First Release To Sports Bloggers To Generate Buzz       Officially Confirm On Facebook Blog a...
Take It To The Media!                   Sponsor Monday Night Football & Get the Word OutESPN Personalities Announce Improv...
Metrics For Success1. Number Of Users Who Actively Participate                        2. Increase CTR For Advertisers Targ...
Timeline & Budget Allocation                                  Budget AllocationBegin Development Now& Work With ESPNReleas...
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Facebook Final Presentation -Corey Bartos

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Presentation of my Social Marketing Strategy for Facebook

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Facebook Final Presentation -Corey Bartos

  1. 1. Social Marketing StrategyBy: Corey Bartos
  2. 2. Facebook At A GlanceLaunched In 2004 By MarkZuckerbergOver 800 Million UsersLargest Social NetworkingSiteRevenue Comes Mostly FromSelling Ad SpaceExpected To Make $4.27Billion In 2011
  3. 3. Challenges and Goals Competing With Google for Advertising Dealing with ad targeting and privacy issues Goals: To improve the Social Network Experience for both Users and Advertisers
  4. 4. ThemeCreate Interest Sections With Interactive Content Users: Interact and Socialize around particular category Advertisers: Target Advertisements based on category
  5. 5. Social Media Strategy“Let’s Build It Together”
  6. 6. First Step: Have Something To Work With Fantasy Sports SectionIntegrate ESPN for better product Promote as “Trial Run”
  7. 7. Take It To The People! First Release To Sports Bloggers To Generate Buzz Officially Confirm On Facebook Blog and Announce “Let’s Build It Together” Campaign and encourage comments #LetsBuild Encourage anyone to give their input, Ideas that make sense will be implemented
  8. 8. Take It To The Media! Sponsor Monday Night Football & Get the Word OutESPN Personalities Announce Improvements
  9. 9. Metrics For Success1. Number Of Users Who Actively Participate 2. Increase CTR For Advertisers Targeting Section 3. Development Of Other Interest Sections
  10. 10. Timeline & Budget Allocation Budget AllocationBegin Development Now& Work With ESPNRelease To Bloggers PageSummer 2012 10% Development 30%Begin “test run” At 20% Media &Start Of Football SponsorshipSeason Social Media 40%Apply Updates During Season UpdatesIf Successful, BeginDevelopment for OtherSections

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