6. They turn
your TV into
a Movie
Theater, a
computer
and a social
network
7. Content Providers
• DIRECT RELATIONSHIP WITH VIEWERS
• PROGRAMMING AND ADVERTISING CAN BE MADE INTERACTIVE TO
INCREASE LOYALTY AND DIRECTLY GENERATE REVENUE.
• VIEWERS ARE NOW ABLE TO WATCH TELEVISION OR VOD (VIDEO-
ON-DEMAND) WITHIN AND/OR OUTSIDE THE HOME AT THEIR
CONVENIENCE .
• MORE ACCESSIBILITY FOR INDEPENDENT CONTENT PROVIDERS TO
ENTER THE MARKET.
8. User Experience
• A CONSISTENT USER EXPERIENCE:
• The streaming media player allows content providers to
strengthen relationships between themselves,
advertisers and viewers by renewing brand loyalty
through the introduction of new, unexpected and
innovative products.
• .
9. Advertising
• INTERACTIVE SYSTEMS USING
STREAMING MEDIA PLAYERS
• Advertisers and programmers can engage directly
with their television audience, making their
advertising and programs more compelling
through interactivity.