muse social

1. Welcome to “What Do We Really Know about
Social Media in Museums?” Our outcomes:
• Educate ourselves and the community about the
state of social media practice in museums
• Continue #musesocial conversations and work
together to create a supportive and nurturing
community in which to address social media
issues.
• Identify ways to help professionals speak to
colleagues and leadership about social strategies
and help to advance the practice in museums.
• Document our discussion today and draw out
some key points in a post summary.
• Discuss next steps and include those in our
postsummary.

2. Audiences vs. Communities
• [insert questions here]

4. Learning
• For now, learning = change in
knowledge, behavior, attitude, engagement/interes
t, or skills.
• Does learning on SM look or sound different than
it does in other museum environments?
• Do SM followers want to learn? Followers
sometimes say they want to be
surprised, delighted, amused. How does this relate
to learning?
• Does learning happen within SM itself or does it
only occur once a link has been clicked?
• Can SM spark a change in skills or behavior—or
are we limited at an “increase of knowledge”
level? From "museum consumers"
• Howwith museums on social @SometimesRhymes & @veomega: SM
I want SM delighted by my
interactions
do we know if we achieved learning
great when it gets visitors to try new
outcomes @richmintz
media #musesocial -
on SM? things, not just stare @ screen. #musesocial -
@museums365

5. A new way to measure learning on social
media:
L LURNING
Top secret algorithm:
This day in history tweet
+ link to collections on FB
+ learning outcome approved by education dept
+ curatorial review
+ PR dept signs off
- cute cat photo that lack relevant connection to museum mission
+ cat photo deeply related to museum mission
No kitty curator tweets today. Sleeping in a basket of clean laundry.
/ number of followers
= Lurning per capita score (LPC score) is 82
Pandasonian @Pandasonian
Gave you L+ in social media learning

6. Who should speak on behalf of
museums?
• Do our audiences want to hear from more people?
(Friend a building?)
• Is there a desire by more staff to participate in the
museum's social media outreach? If not
everyone, who has the "right stuff" to participate
in social media? What should the criteria be?
• Are the biggest challenges in recruiting more
voices for social media
culture, policy, resource, perceived
value, education, training?
• Could resource constraints be reduced through
greater participation from more staff?
• What organizational culture shifts that need to
occur for more to participate in social media?

7. We can’t let *everyone* speak on behalf of
the museum via social media.
Pandasonian @Pandasonian
You wouldn’t believe what they made me eat today.
Think I might hurl on a tourist. Cheap food.
Pandasonian @Pandasonian
Woot, my girlfriend is knocked up! Wait, was I not
supposed to share that yet?
Pandasonian @Pandasonian
So many people taking my photo. Does this new
landscaping make me look fat?
Pandasonian @Pandasonian
My poop on Instagram: instagr.am/p/pandapoop

8. Metrics
• [questions]

10. Having lots of followers doesn’t
indicate success!
#justsayin!