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10 Specific Ways to Use Digital Storytelling in Your Next Fundraising Campaign

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In this mini-training, I give you 10 specific ways (with examples) to use digital storytelling in your next fundraising campaign! Sign up for Storytelling Summer School and get all the trainings for free: http://www.jcsocialmarketing.com/school

Published in: Government & Nonprofit
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10 Specific Ways to Use Digital Storytelling in Your Next Fundraising Campaign

  1. 1. WELCOME STUDENTS! What is Storytelling Summer School? • 6 weekly Facebook Live videos with actionable ways to use storytelling to raise awareness and funds for your nonprofit; • Freebie downloads, checklists, planners, and more; • Invitation to the Private Facebook community, where you can exchange ideas with other nonprofit professionals and ask for my personalized advice. Sign up for Storytelling Summer School: www.jcsocialmarketing.com/school
  2. 2. UPCOMING LESSONS – FRIDAYS AT NOON EST ON FACEBOOK  Week 1: 5 types of stories to collect and to share on your digital channels (website, email, social media) during your next fundraising campaign  Week 2: How to craft stories that will take your community from passive to PASSIONATE  Week 3: Solutions to the 6 biggest digital storytelling challenges faced by nonprofits • Week 4: 10 specific ways to use digital storytelling in your next fundraising campaign • Week 5: How to fill in a Digital Storytelling Calendar to stay on track and never run out of ideas • Week 6: Battle-tested tools to rock your digital storytelling Sign up for Storytelling Summer School: www.jcsocialmarketing.com/school
  3. 3. STORYTELLING SUMMER SCHOOL IS SPONSORED BY Storytelling in the Digital Age:A Guide for Nonprofits Now available on Amazon! More info: http://amzn.to/2vF5RPF Sign up for Storytelling Summer School: www.jcsocialmarketing.com/school Click on the book!
  4. 4. GET THE DOWNLOAD – CREATING GREAT ONLINE CONTENT WORKSHEET • Storytelling Summer School students – keep an eye out on your inbox as you should have received it in your weekly email. • You can also download it here: http://jcsocialmarketing.com/greatonlinecontent/ Sign up for Storytelling Summer School: www.jcsocialmarketing.com/school
  5. 5. QUICK REVIEW Write down the 5 types of stories to collect and to share on your digital channels (website, email, social media) during your next fundraising campaign – CLIENT, STAFF, VOLUNTEER, DONOR, COMMUNITY. Craft stories that will take your community from passive to PASSIONATE – Grab attention, elicit emotion, ask for an action, inspire sharing. You may face digital storytelling challenges, but there are solutions. Sign up for Storytelling Summer School: www.jcsocialmarketing.com/school
  6. 6. Sign up for Storytelling Summer School: www.jcsocialmarketing.com/school Source: https://www.theodysseyonline.com/to-the-busy-heart
  7. 7. KEY POINTS • Visuals are vital to successful digital storytelling, especially during fundraising campaigns. • Videos featuring the authentic stories of real people in real situations are without a doubt the most effective and engaging types of content online. • Focus on getting the message across and knocking down barriers to getting that donation. Sign up for Storytelling Summer School: www.jcsocialmarketing.com/school
  8. 8. Sign up for Storytelling Summer School: www.jcsocialmarketing.com/school
  9. 9. Sign up for Storytelling Summer School: www.jcsocialmarketing.com/school
  10. 10. Sign up for Storytelling Summer School: www.jcsocialmarketing.com/school
  11. 11. Sign up for Storytelling Summer School: www.jcsocialmarketing.com/school
  12. 12. Sign up for Storytelling Summer School: www.jcsocialmarketing.com/school
  13. 13. Sign up for Storytelling Summer School: www.jcsocialmarketing.com/school
  14. 14. Sign up for Storytelling Summer School: www.jcsocialmarketing.com/school
  15. 15. Sign up for Storytelling Summer School: www.jcsocialmarketing.com/school
  16. 16. Sign up for Storytelling Summer School: www.jcsocialmarketing.com/school
  17. 17. Sign up for Storytelling Summer School: www.jcsocialmarketing.com/school
  18. 18. HOMEWORK • Commit to implement 3 of the 10 previously detailed digital storytelling examples into your next online fundraising campaign. • Fill out the Creating Great Online Content Worksheet: http://jcsocialmarketing.com/greatonlinecontent/ • Be sure to let us know which 3 you picked, over in the Facebook Group: https://www.facebook.com/groups/socialmediastorytelling/ Sign up for Storytelling Summer School: www.jcsocialmarketing.com/school
  19. 19. UPCOMING LESSONS – FRIDAYS AT NOON EST ON FACEBOOK  Week 1: 5 types of stories to collect and to share on your digital channels (website, email, social media) during your next fundraising campaign  Week 2: How to craft stories that will take your community from passive to PASSIONATE  Week 3: Solutions to the 6 biggest digital storytelling challenges faced by nonprofits  Week 4: 10 specific ways to use digital storytelling in your next fundraising campaign  Week 5: How to fill in a Digital Storytelling Calendar to stay on track and never run out of ideas • Week 6: Battle-tested tools to rock your digital storytelling Sign up for Storytelling Summer School: www.jcsocialmarketing.com/school
  20. 20. STORYTELLING SUMMER SCHOOL IS SPONSORED BY Storytelling in the Digital Age:A Guide for Nonprofits Now available on Amazon! More info: http://amzn.to/2vF5RPF Sign up for Storytelling Summer School: www.jcsocialmarketing.com/school Click on the book!

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