Videotaping & WebcastingMuseum Lectures: Access, SocialLearning, and RecyclingErin Blasco, education specialist inthe new ...
What I’m going to talkabout…• Audience-centricapproach towebcasting• Goal-setting• Best practices• EvaluationMonday, May 2...
Me & the Postal Museum• Me: public programs coordinatorplaying with social media• 35 on-site programs each year• 9 lecture...
What my lectures looked like• Saturday afternoon• Smart speaker, greatcontent• Audience askingquestions,socializingMonday,...
But…• Social media sparked a demand for accessto programs anywhere, anyplace.• At the same time, I was frustrated:– Someti...
My goals for webcasting• Provide access to museum lectures tofolks beyond my lecture hall.• Document, archive, recycle con...
My goals for webcasting• Provide access to museum lectures tofolks beyond my lecture hall.• Document, archive, recycle con...
My goals for webcasting• Provide access to museum lectures tofolks beyond my lecture hall.• Document, archive, recycle con...
My webcasting set-upSmart person gives a lectureor workshop.On-site audience enjoys theprogram. They can forwardthe video ...
My webcasting set-upSmart person gives a lectureor workshop.On-site audience enjoys theprogram. They can forwardthe video ...
My webcasting set-upSmart person gives a lectureor workshop.On-site audience enjoys theprogram. They can forwardthe video ...
Audience-centric approach towebcasting• You need a camera. But webcasting isway more than turning on the camera.Monday, Ma...
Online viewers are people, too!• Provide equivalentsto things on-sitevisitors get to enjoyCan online viewers see thePowerP...
Best Practices in Providing Access• On-site and online = two differentprograms. Don’t just hit record.• Be a good host:– P...
More Best Practices in ProvidingAccess• Share speaker’s slides onSlideShare, or…• Pull in slides• Provide other ways toacc...
More Best Practices in ProvidingAccess• Share speaker’s slides onSlideShare, or…• Pull in slides• Provide other ways toacc...
13Monday, May 20, 13
14Monday, May 20, 13
Educating speakers• Foreverness =hesitancy• Say hi to onlineviewers• Turn in slides early• Save time forsound check15Monda...
Best practices: PromotionFacebook eventTweetsPinterestThe webcast audience and on-site audience aredifferent. Webcasts nee...
Best practices: Archiving andrecycling• Plan how you’ll store and organize largevideo files• Have a vision for editing• You...
18Monday, May 20, 13
Be audiencecentric: evaluate!• What are the bestways for you to findout about webcastsfrom the Smithsonian?• Facebook: 62%•...
Be socialMonday, May 20, 13
• Integrate socialmedia for questionsand commentsbefore, during, after• Use a hashtag soviewers can chat• Bring on-site vi...
Monday, May 20, 13
Try to Limit the “House Keeping”Introduction because it Irritates OnlineViewers• Silence cell phones• No flashphotography• ...
Stuff I wish I’d known• Live vs. canned– “Live” is nice when it’s an astronaut speaking,but you may not always have a lot ...
Achieving the Goal of ProvidingAccess• For 16 programs that had on-site and onlinecomponents…• 19,848 online views (live a...
Achieving the Goal of ProvidingAccess• For 16 programs that had on-site and onlinecomponents…• 19,848 online views (live a...
Any questions?• I’d love to hear from you: Erin Blasco,blascoe@si.edu, @erinblasco26Monday, May 20, 13
Model The 101EngagementLevelAudience Pluses MinusesVideoConferencingThe museum and theviewers have videoconferencing equip...
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Videotaping & Webcasting Museum Lectures: Access, Social Learning, and Recycling [draft]

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Videotaping & Webcasting Museum Lectures: Access, Social Learning, and Recycling [draft]

  1. 1. Videotaping & WebcastingMuseum Lectures: Access, SocialLearning, and RecyclingErin Blasco, education specialist inthe new media department,National Museum of AmericanHistory@erinblasco  blascoe@si.eduMonday, May 20, 13
  2. 2. What I’m going to talkabout…• Audience-centricapproach towebcasting• Goal-setting• Best practices• EvaluationMonday, May 20, 13
  3. 3. Me & the Postal Museum• Me: public programs coordinatorplaying with social media• 35 on-site programs each year• 9 lecture programs videotaped &stream live online each yearMonday, May 20, 13
  4. 4. What my lectures looked like• Saturday afternoon• Smart speaker, greatcontent• Audience askingquestions,socializingMonday, May 20, 13
  5. 5. But…• Social media sparked a demand for accessto programs anywhere, anyplace.• At the same time, I was frustrated:– Sometimes empty lecture hall– Content vanished– On-site interactions dead-ended thereSparsely attendedlectureInterest from FacebookfansMonday, May 20, 13
  6. 6. My goals for webcasting• Provide access to museum lectures tofolks beyond my lecture hall.• Document, archive, recycle content.• Be social. Spark online discussion aboutlectures, just like on-site conversation.• Online audiences achieve learningoutcomesMonday, May 20, 13
  7. 7. My goals for webcasting• Provide access to museum lectures tofolks beyond my lecture hall.• Document, archive, recycle content.• Be social. Spark online discussion aboutlectures, just like on-site conversation.• Online audiences achieve learningoutcomesMonday, May 20, 13
  8. 8. My goals for webcasting• Provide access to museum lectures tofolks beyond my lecture hall.• Document, archive, recycle content.• Be social. Spark online discussion aboutlectures, just like on-site conversation.• Online audiences achieve learningoutcomesnot optionalMonday, May 20, 13
  9. 9. My webcasting set-upSmart person gives a lectureor workshop.On-site audience enjoys theprogram. They can forwardthe video to their friendslater.Camera, mics, coffee, 2laptops (one for managingwebcast with WireCast, onefor social media).Online, viewers can watchlive on Ustream or watchlater on YouTube.Monday, May 20, 13
  10. 10. My webcasting set-upSmart person gives a lectureor workshop.On-site audience enjoys theprogram. They can forwardthe video to their friendslater.Camera, mics, coffee, 2laptops (one for managingwebcast with WireCast, onefor social media).Online, viewers can watchlive on Ustream or watchlater on YouTube.Later, video can be edited for re-use.Monday, May 20, 13
  11. 11. My webcasting set-upSmart person gives a lectureor workshop.On-site audience enjoys theprogram. They can forwardthe video to their friendslater.Camera, mics, coffee, 2laptops (one for managingwebcast with WireCast, onefor social media).Online, viewers can watchlive on Ustream or watchlater on YouTube.Later, video can be edited for re-use.Monday, May 20, 13
  12. 12. Audience-centric approach towebcasting• You need a camera. But webcasting isway more than turning on the camera.Monday, May 20, 13
  13. 13. Online viewers are people, too!• Provide equivalentsto things on-sitevisitors get to enjoyCan online viewers see thePowerPoint slides?Way to give feedbackMeet theauthorMonday, May 20, 13
  14. 14. Best Practices in Providing Access• On-site and online = two differentprograms. Don’t just hit record.• Be a good host:– Provide handout– Comfortable setting– Online exhibit tour– Solicit feedback– Say thank youFront door foronline viewersMonday, May 20, 13
  15. 15. More Best Practices in ProvidingAccess• Share speaker’s slides onSlideShare, or…• Pull in slides• Provide other ways toaccess the content Picture-in-picture shotLive tweetingMonday, May 20, 13
  16. 16. More Best Practices in ProvidingAccess• Share speaker’s slides onSlideShare, or…• Pull in slides• Provide other ways toaccess the content Picture-in-picture shotLive tweetingMonday, May 20, 13
  17. 17. 13Monday, May 20, 13
  18. 18. 14Monday, May 20, 13
  19. 19. Educating speakers• Foreverness =hesitancy• Say hi to onlineviewers• Turn in slides early• Save time forsound check15Monday, May 20, 13
  20. 20. Best practices: PromotionFacebook eventTweetsPinterestThe webcast audience and on-site audience aredifferent. Webcasts need their own promotionplans.Monday, May 20, 13
  21. 21. Best practices: Archiving andrecycling• Plan how you’ll store and organize largevideo files• Have a vision for editing• Your institution’s standards foraccessibility• Embed video into blog posts, website,and Facebook, not just YouTube• Work videos into yearly social mediaMonday, May 20, 13
  22. 22. 18Monday, May 20, 13
  23. 23. Be audiencecentric: evaluate!• What are the bestways for you to findout about webcastsfrom the Smithsonian?• Facebook: 62%• Email: 54%• Twitter: 39%Monday, May 20, 13
  24. 24. Be socialMonday, May 20, 13
  25. 25. • Integrate socialmedia for questionsand commentsbefore, during, after• Use a hashtag soviewers can chat• Bring on-site visitorsinto the onlineconversation: tellthem where to re-connect withcontent, share withfriendsDoes anyone have aquestion for thecurator?Monday, May 20, 13
  26. 26. Monday, May 20, 13
  27. 27. Try to Limit the “House Keeping”Introduction because it Irritates OnlineViewers• Silence cell phones• No flashphotography• Complete thesurvey; onsite folkswin a prize if theycomplete thesurvey• Upcomingprograms• Exhibit openings• Introducing thespeakerMonday, May 20, 13
  28. 28. Stuff I wish I’d known• Live vs. canned– “Live” is nice when it’s an astronaut speaking,but you may not always have a lot of liveviewers (embrace asynchronous learning)• Differing audience needs– Saturday may be great for on-site audiencesbut awful for online viewers. Whose needs doyou prioritize?• Realism about engagement– Most people watch/lurk/spectate, not engage• Not everything is easily recyclable– A 45-minute video is really, really long;editing is hard– Teachers may want 2-minute video clips alongwith museum lesson plans, but speakers maynot use classroom-ready languageMonday, May 20, 13
  29. 29. Achieving the Goal of ProvidingAccess• For 16 programs that had on-site and onlinecomponents…• 19,848 online views (live and canned)– 7,605 live– 12,243 canned (archived on YouTube or UStream)• 495 on-site audience membersLive Online ViewsCanned Online ViewsOn-site AudienceProgram viewsMonday, May 20, 13
  30. 30. Achieving the Goal of ProvidingAccess• For 16 programs that had on-site and onlinecomponents…• 19,848 online views (live and canned)– 7,605 live– 12,243 canned (archived on YouTube or UStream)• 495 on-site audience membersLive Online ViewsCanned Online ViewsOn-site AudienceMore thanmy lecturehall holds!Program viewsMonday, May 20, 13
  31. 31. Any questions?• I’d love to hear from you: Erin Blasco,blascoe@si.edu, @erinblasco26Monday, May 20, 13
  32. 32. Model The 101EngagementLevelAudience Pluses MinusesVideoConferencingThe museum and theviewers have videoconferencing equipment.You see them, they seeyou, all in real time.Face-to-faceinteractionthrough aprivate videostream. Veryengaging forthat group.Classroom, club,special groupHighest level ofengagement; videoquality is great soyour museumobjects are crystalclearViewers need equipment.The recorded version ofthe video is less engagingto watch.GoogleHangout onAirLive stream your Hangoutvia your YouTube channeland websitePretty social withcommenting,chat, etcAnyone withinternetIf your audience is bigon Google+, they’lllove thisWebcastingBroadcast live video viafree sites like UStream.Anyone with internet cantune in. Viewers interactlive via social media.When event is over,video remains for futureviewing.Viewers of thewebcastinteract witheach other andthe museum viaTwitter, chat, orother socialmedia.Anyone withinternet can watchthe live video atthe appointedtime or thearchived videolater.Best way to get liveinteraction with lotsof people. Recordedvideo availableonline promptlyafter program.Recording a copy of thevideo while broadcastinglive stream, can sacrificesome quality. Picturequality isn’t great. Peoplemay not tune in to thewebcast unless it’s a bigevent.Tape,edit, postThe museum makes avideo of a program.Video editing software isthen used to trim thevideo to ideal length anddelete bloopers. Thevideo is posted onlinefor viewing andcommenting.Viewers and themuseum canpost commentson the video atany time.Anyone who canwatch a cute catvideo on YouTubecan access andcomment on thevideo.Edited video can bemore pleasing towatch than rawvideo. Editing cancreate multipleversions of the videofor different uses,audiences.There will be a delaybetween the live programand the video being madeavailable online. Editing isa specialized skill thattakes time to learn and do.Tape andpostThe museum makes avideo of a program andposts the video online.Same as above. Same as above.Posting the videoprovides access tothe program, plainand simple.Workload is low.Raw video may not be aspleasing to watch online.There may be a delay inposting the video.Monday, May 20, 13

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