#musesocial

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It’s not about social media. It’s about being more social.

See our blog post at www.museumsandtheweb.com/blog

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#musesocial

  1. 1. Welcome to“What Do We Really Know about SocialMedia in Museums?”It’s not about social media. It’s about being more social.
  2. 2. Hashtag to follow: #musesocialIn the room now• Elissa Frankle, US Holocaust Memorial Museum, @museums365• Georgina Goodlander, Smithsonian American Art Museum, @bathlander• Victoria Portway, National Air and Space Museum, @sluggernova• Jeff Gates, Smithsonian American Art Museum, @outtacontext• Darren Milligan, Smithsonian Center for Education and Museum Studies, @darrenmilligan
  3. 3. Hashtag to follow: #musesocial• Rachel Greiner, National Air and Space Museum, @gator_rach• Brian Alpert, Smithsonian Office of the CIO, @balpert• Erin Blasco, Smithsonian Postal Museum, @erinblascoTwitterly here:• Sarah Banks, National Museum of Natural History, @sbanks20• Amelia Wong, US Holocaust Memorial Museum,
  4. 4. Intended Outcomes• document the state of social media in museum practice• help each other tackle big questions, issues• become better communicators• be bold, be brave• record awesome thoughts• keep the #musesocial conversation going
  5. 5. Polls, Storify, & Morewww.museumsandtheweb.com/b logIn our #musesocial blog post there, you’ll find links to our pollquestions, Storify, SlideShare , and wiki
  6. 6. Audiences (broadcast mode) vs.Communities (dialog mode)Audiences are nolonger relevant. Longlive communities! . Discuss passionately.
  7. 7. What do our visitors want from online outreach?3% said “valid science and authentic history.” 97% said “cats.”
  8. 8. LearningPeople don’t learnthrough social media.And even if they do, you can’ttell..
  9. 9. Measuring learning on social media: L LURNING Secret algorithm: This day in history tweet+ link to collections+ learning outcome approved by education dept+ curatorial and PR review cute cat photos lacking connection to mission+ cat photo deeply relatedcurator tweets today. Sleeping in a basket of clean laundry. No kitty to mission/ number of followers= Lurning score = 82 Pandasonian @Pandasonian Gave you L+ in social media learning
  10. 10. RolesEveryone shouldspeak on behalf ofmuseums. Discuss interdisciplinarily.
  11. 11. We can’t let *everyone* speak on behalf of the museum via social media. Pandasonian @Pandasonian You wouldn’t believe what they made me eat today. Think I might hurl on a tourist. Cheap food. Pandasonian @Pandasonian Woot, my girlfriend is knocked up! Wait, was I not supposed to share that yet? Pandasonian @Pandasonian So many people taking my photo. Does this new landscaping make me look fat? Pandasonian @Pandasonian My poop on Instagram: instagr.am/p/pandapoop
  12. 12. MetricsWe don’t measureengagement withexhibits. Why should wemeasure it with socialmedia?Discuss with vigor.
  13. 13. Having lots of followers doesn’t indicate success! #justsayin!
  14. 14. Let’s keep talking!
  15. 15. Hashtag to follow: #musesocialIn the room now• Elissa Frankle, US Holocaust Memorial Museum, @museums365• Georgina Goodlander, Smithsonian American Art Museum, @bathlander• Victoria Portway, National Air and Space Museum, @sluggernova• Jeff Gates, Smithsonian American Art Museum, @outtacontext• Darren Milligan, Smithsonian Center for Education and Museum Studies, @darrenmilligan
  16. 16. Hashtag to follow: #musesocial• Rachel Greiner, National Air and Space Museum, @gator_rach• Brian Alpert, Smithsonian Office of the CIO, @balpert• Erin Blasco, Smithsonian Postal Museum, @erinblascoTwitterly here:• Sarah Banks, National Museum of Natural History, @sbanks20• Amelia Wong, US Holocaust Memorial Museum, @amelialikespie
  17. 17. Polls, Storify, & Morewww.museumsandtheweb.com/b logIn our #musesocial blog post there, you’ll find links to our pollquestions, Storify, SlideShare , and wiki
  18. 18. The end! Pandasonian @Pandasonian Burp. Sorry. #toomuchbamboo

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