Deepwater Horizon Response and Social Media<br />Phil Pfuhl and Tom Malley<br />
Presentation<br />DHR<br />Timeline<br />Organization - EPI<br />EPI Products<br />EPI Process<br />EPI Lesson Learned<br ...
Gulf Oil Spill Timeline<br />explosion<br />spill stops<br />APR<br />MAY<br />JUN<br />JUL<br />AUG<br />SEP<br />declare...
Organization Models<br />
Organization<br />Deepwater Horizon Response<br />ESF15Organization <br />DHS Secretary<br />ESF 15 Director<br />DHS Asst...
Upcoming SlideShare
Loading in...5
×

DHR Social Media Brief

344

Published on

Brief on Deepwater Horizon Response and Use of Social Media

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
344
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

DHR Social Media Brief

  1. 1. Deepwater Horizon Response and Social Media<br />Phil Pfuhl and Tom Malley<br />
  2. 2. Presentation<br />DHR<br />Timeline<br />Organization - EPI<br />EPI Products<br />EPI Process<br />EPI Lesson Learned<br />Social Media<br />Tools<br />Categorization<br />EPI2oh<br />Explore/Experiment<br />Train<br />Speak<br />Response<br />Prepare Grants<br />
  3. 3. Gulf Oil Spill Timeline<br />explosion<br />spill stops<br />APR<br />MAY<br />JUN<br />JUL<br />AUG<br />SEP<br />declared dead<br />my tour<br />DHR crisis PIER site - (content, inquiry, contact/distribution management, and web site)<br />RTG site 1 - (hardcode HTML plus RSS from DHR)<br />RTG site 2 Drupal<br />(CMS)<br />
  4. 4. Organization Models<br />
  5. 5. Organization<br />Deepwater Horizon Response<br />ESF15Organization <br />DHS Secretary<br />ESF 15 Director<br />DHS Asst Sec OPA<br />ESF 15 Ops Director<br />ESF 15 Liaison<br />HQ Level<br />PFO/FCO/FOSC<br />Area Level (Diagram A)<br />External Affairs Officer<br />IMAT EA Specialist<br />Deputy EA Officer<br />Resource Manager<br />Asst. EA Officer Joint Information Center <br />Asst. EA Officer Planning & Products<br />Asst. EA Officer <br /> Cong, State, Local, & Tribal Affairs<br />Field (ICP) Level<br />State & Parish Liaisons(PPLOs)<br />HOUMA/MOBILE/DECISIVE Joint Information Centers<br />
  6. 6. ESF-15 DHR External Affairs Organization<br />Products and Planning<br />Joint Information Center<br />
  7. 7. DHR PRODUCTS<br />
  8. 8. I. Home<br />III. FAQ’s<br />V. Health and Safety<br />A. Air Quality<br />B. Beach Safety<br />C. Boating Safety<br />D. Seafood Safety<br />E. Water Quality<br />F. Worker/Volunteer Health and Safety<br />G. Dispersants – Letter<br />VII. Current Ops<br /> A. Current Operations<br /> B. Fish and Wildlife Report<br />II. News/Info<br /> A. Subsurface Monitoring<br /> B. Maps<br /> C. State Info<br /> i. Louisiana<br /> ii. Alabama<br /> iii. Mississippi<br /> iv. Florida<br /> D. Deepwater<br /> Horizon Investigation<br /> E. Multimedia<br /> i. Graphics<br /> ii. Multimedia Links<br /> iii. Multimedia Releases<br /> iv. SMS / Text Alerts<br /> F. Agency Links<br /> G. Fact Sheets<br /> H. FAQ’s<br /> I. Featured Info<br /> J. Press Releases<br /> i. Media advisories<br /> ii. Transcripts<br /> iii. Documents<br />IV. Area Plans<br /> A. Alabama<br /> B. Florida<br /> i. Key West<br /> ii. St. Petersburg<br /> C. Louisiana<br /> i. Morgan City<br /> ii. New Orleans<br /> D. Mississippi<br /> E. Texas<br /> i. USCG Marine Safety Unit Port Author<br /> ii. USCG Sector Corpus Christi <br /> iii. USCG Sector Houston-Galveston <br /> iv. More Texas info<br />VIII. Hurricanes<br />IX. More Info<br /> A. About Us<br /> B. Contact Us<br /> i. Submit Product, Equipment or Service<br /> ii. Submit an Alternative <br /> Response Technology / Suggestion<br /> iii. Government Affairs Inquiry<br /> iv. Media Inquiry<br /> v. NGO Inquiry<br /> C. Translations<br /> i. German<br /> ii. Korean<br /> iii. Russian<br /> iv. Spanish<br /> v. French<br /> vi. Haitian Creole<br /> vii. Italian<br /> viii. Laotian<br /> ix. Tagalog<br /> x. Thai<br /> xi. Vietnamese<br /> xii. Croatian<br /> D. Get the DHR Widget<br /> E. Privacy Policy<br /> F. Join Mailing List<br />VI. Claims/Volunteers<br /> A. Claims<br /> i. Gulf Coast Claims Facilities<br /> ii. Indian Tribes<br /> iii. Individuals/Businesses<br /> iv. NGOs<br /> v. National Pollution Fund<br /> vi. Small Business Loans<br /> vii. Food/Nutrition Assistance<br /> viii. BP Claims/Government<br /> B. Vessels of Opportunity Program<br /> C. Volunteer Info<br /> D. NGO<br />
  9. 9. I. Home<br />III. FAQ’s (33)<br />V. Health and Safety<br />A. Air Quality<br />B. Beach Safety<br />C. Boating Safety<br />D. Seafood Safety <br />E. Water Quality<br />F. Worker/Volunteer Health and Safety<br />G. Dispersants – Letter (58)<br />VII. Current Ops<br /> A. Current Operations (127)<br /> B. Fish and Wildlife Report (116)<br />II. News/Info<br /> A. Subsurface Monitoring <br /> B. Maps (620)<br /> C. State Info<br /> i. Louisiana <br /> ii. Alabama <br /> iii. Mississippi<br /> iv. Florida <br /> D. Deepwater<br /> Horizon Investigation <br /> E. Multimedia<br /> i. Graphics (49)<br /> ii. Multimedia Links <br /> iii. Multimedia Releases (193)<br /> iv. SMS/Text Alerts <br /> F. Agency Links <br /> G. Fact Sheets (68)<br /> H. FAQ’s (33)<br /> I. Featured Info (36)<br /> J. Press Releases (442)<br /> i. Media advisories (333)<br /> ii. Transcripts (86)<br /> iii. Documents (18)<br />IV. Area Plans<br /> A. Alabama<br /> B. Florida<br /> i. Key West<br /> ii. St. Petersburg<br /> C. Louisiana<br /> i. Morgan City<br /> ii. New Orleans<br /> D. Mississippi<br /> E. Texas<br /> i. USCG Marine Safety Unit Port Author<br /> ii. USCG Sector Corpus Christi <br /> iii. USCG Sector Houston-Galveston <br /> iv. More Texas info<br />VIII. Hurricanes<br />IX. More Info<br /> A. About Us<br /> B. Contact Us<br /> i. Submit Product, Equipment or Service<br /> ii. Submit an Alternative <br /> Response Technology / Suggestion<br /> iii. Government Affairs Inquiry<br /> iv. Media Inquiry<br /> v. NGO Inquiry<br /> C. Translations<br /> i. German (1)<br /> ii. Korean (4)<br /> iii. Russian (7)<br /> iv. Spanish (13)<br /> v. French (9)<br /> vi. Haitian Creole (87)<br /> vii. Italian (1)<br /> viii. Laotian (34)<br /> ix. Tagalog (1)<br /> x. Thai (26)<br /> xi. Vietnamese (25)<br /> xii. Croatian (4)<br /> D. Get the DHR Widget<br /> E. Privacy Policy<br /> F. Join Mailing List<br />VI. Claims/Volunteers<br /> A. Claims <br /> i. Gulf Coast Claims Facilities (2)<br /> ii. Indian Tribes (1)<br /> iii. Individuals/Businesses (2)<br /> iv. NGOs (1)<br /> v. National Pollution Fund<br /> vi. Small Business Loans (12)<br /> vii. Food/Nutrition Assistance<br /> viii. BP Claims/Government (2)<br /> B. Vessels of Opportunity Program<br /> C. Volunteer Info<br /> D. NGO<br />
  10. 10. I. Home<br />III. FAQ’s (33)<br />V. Health and Safety<br />A. Air Quality<br />B. Beach Safety<br />C. Boating Safety<br />D. Seafood Safety <br />E. Water Quality<br />F. Worker/Volunteer Health and Safety<br />G. Dispersants – Letter (58)<br />VII. Current Ops<br /> A. Current Operations (127)<br /> B. Fish and Wildlife Report (116)<br />II. News/Info<br /> A. Subsurface Monitoring <br /> B. Maps (620) <br /> C. State Info<br /> i. Louisiana <br /> ii. Alabama <br /> iii. Mississippi<br /> iv. Florida <br /> D. Deepwater<br /> Horizon Investigation <br /> E. Multimedia<br /> i. Graphics (49)<br /> ii. Multimedia Links <br /> iii. Multimedia Releases (193)<br /> iv. SMS/Text Alerts <br /> F. Agency Links <br /> G. Fact Sheets (68)<br /> H. FAQ’s (33)<br /> I. Featured Info (36)<br /> J. Press Releases (442)<br /> i. Media advisories (333)<br /> ii. Transcripts (86)<br /> iii. Documents (18)<br />IV. Area Plans<br /> A. Alabama<br /> B. Florida<br /> i. Key West<br /> ii. St. Petersburg<br /> C. Louisiana<br /> i. Morgan City<br /> ii. New Orleans<br /> D. Mississippi<br /> E. Texas<br /> i. USCG Marine Safety Unit Port Author<br /> ii. USCG Sector Corpus Christi <br /> iii. USCG Sector Houston-Galveston <br /> iv. More Texas info<br />VIII. Hurricanes<br />IX. More Info<br /> A. About Us<br /> B. Contact Us<br /> i. Submit Product, Equipment or Service<br /> ii. Submit an Alternative <br /> Response Technology / Suggestion<br /> iii. Government Affairs Inquiry<br /> iv. Media Inquiry<br /> v. NGO Inquiry<br /> C. Translations<br /> i. German (1)<br /> ii. Korean (4)<br /> iii. Russian (7)<br /> iv. Spanish (13)<br /> v. French (9)<br /> vi. Haitian Creole (87)<br /> vii. Italian (1)<br /> viii. Laotian (34)<br /> ix. Tagalog (1)<br /> x. Thai (26)<br /> xi. Vietnamese (25)<br /> xii. Croatian (4)<br /> D. Get the DHR Widget<br /> E. Privacy Policy<br /> F. Join Mailing List<br />VI. Claims/Volunteers<br /> A. Claims <br /> i. Gulf Coast Claims Facilities (2)<br /> ii. Indian Tribes (1)<br /> iii. Individuals/Businesses (2)<br /> iv. NGOs (1)<br /> v. National Pollution Fund<br /> vi. Small Business Loans (12)<br /> vii. Food/Nutrition Assistance<br /> viii. BP Claims/Government (2)<br /> B. Vessels of Opportunity Program<br /> C. Volunteer Info<br /> D. NGO<br />
  11. 11. KEY PRODUCTS<br />Most Viewed<br />Home page 38%<br />Inquiries 8.79%<br />Maps 3.29%<br />Press Releases 3.02%<br />FAQs 1.60%<br />Fact Sheets 1.00%<br />Most Distributed<br />Press Releases 7.5M<br />Media Advisory 6.3M<br />Photo/Video 2.75M<br />Transcripts 800K<br />SMS 6K<br />
  12. 12. PROCESSES FOR KEY PRODUCTS<br /><ul><li>Home Page Content
  13. 13. Maps
  14. 14. Press Release (Multimedia)
  15. 15. Inquiries/Suggestions
  16. 16. Current Operations
  17. 17. FAQs
  18. 18. Fact Sheets
  19. 19. Media Advisory/Transcripts</li></li></ul><li>LESSONS LEARNED<br /><ul><li>Social Media is important to emergency outreach and response.
  20. 20. Plan and Practice Social Media
  21. 21. Standardize Products and Practices
  22. 22. Practice during Outreach
  23. 23. Use Outreach to learn and improve
  24. 24. Develop Levels of Training
  25. 25. Know ICS/NIMS for Fact Gathering
  26. 26. Address security issues
  27. 27. Prepare for record retention</li></li></ul><li>Social Media Chaos<br />
  28. 28.
  29. 29. DHR Social Media Tools<br />PIER<br />Facebook<br />Twitter<br />Flickr<br />YouTube<br />Hootsuite<br />CoverItLive<br />DailyInfluence<br />Netvibes<br />Delicious<br />Digg<br />StumbleUpon<br />CGVI<br />MS Online Service<br />WebEx<br />Alexa<br />Sysomos<br />Google Analytics<br />Slideshare<br />MediaTools<br />Ustream<br />SnapStream<br />Leaderview<br />GoogleEarth<br />Wikipedia<br />
  30. 30. DHR SOCIAL MEDIA CAMPAIGN<br />Monitoring and metric sites included:<br /><ul><li>Sysomos
  31. 31. Alexa
  32. 32. Google Analytics
  33. 33. SnapStream</li></ul>Social Monitoring/Metrics<br />Social book-<br />marking<br />In social bookmarking websites, users create, store, and share bookmarks<br />Aggregator sites aggregate a specific type of information from multiple online sources. For example:<br /><ul><li>DailyInfluence
  34. 34. Netvibes
  35. 35. Digg</li></ul>Social Media<br />Micro blog<br />Aggregator<br />Twitter is a micro blog for short messages that are followed<br />Content updated in real time during a particular event. For example:<br /><ul><li>USTREAM
  36. 36. CoverItLive
  37. 37. Leaderview</li></ul>Social Network<br />Live casting<br />Social Media Dashboard<br />Social News<br />Facebook is a gathering spot for friends<br />Photo/ Video Sharing<br />Hootsuite allows users to connect to multiple social networks from one website (also Netvibes)<br />Digg features user-submitted stories ranked on popularity (also Stumble Upon)<br />Users can upload and comment on photos (Flickr)/ videos (YouTube)<br />
  38. 38. Emergency Public Information and Social MediaEPI + Web 2.0 = EPI2oh<br />Model best practices from DHR and RTG<br />Share best practices online <br />Provide training online<br />Research/share new best practices<br />EPI2oh.org (PIER)<br />EPI2oh.com (Blog)<br />Facebook EPI2oh<br />Twitter EPI2oh<br />Flickr EPI2oh<br />YouTube EPI2oh<br />
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×