Comm352 1

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Comm352 1

  1. 1. CASE STUDY: EVENTS (TWITTER, MEETUP.COM) Matthew Bavosa – Comm352
  2. 2. Background <ul><li>Online events founded in about 2001 with Meetup.com – Scott Heiferman, Matt Meeker, Peter Kamali </li></ul><ul><li>Twitter launched in 2006, Twitter events </li></ul><ul><li>Others like Discovery and Comedy Central, ESPN </li></ul>
  3. 3. Meetup.com <ul><li>World’s largest network of local groups </li></ul><ul><li>2,000 groups </li></ul><ul><li>Meetup's mission is to revitalize local community and help people around the world self-organize. Meetup believes that people can change their personal world, or the whole world, by organizing themselves into groups that are powerful enough to make a difference. </li></ul>
  4. 4. Meetup.com
  5. 5. Twitter <ul><li>Online events for education </li></ul><ul><li>Twitter networking </li></ul><ul><li>Television programs – viewer interaction </li></ul>
  6. 6. Tweetups
  7. 7. Student Chats
  8. 8. Network events <ul><li>Live chats during new </li></ul><ul><li>episodes </li></ul>
  9. 9. Strengths/Opportunities <ul><li>Increase user interaction </li></ul><ul><li>Viewers feel more connected </li></ul><ul><li>Free and easy to use </li></ul><ul><li>Educational tool </li></ul><ul><li>New way to meet </li></ul>
  10. 10. Weaknesses/Threats <ul><li>Disorganized and random </li></ul><ul><li>Threat of strangers/negative content </li></ul><ul><li>Requires constant internet use </li></ul><ul><li>Lots of small competitors/opinions </li></ul>
  11. 11. References <ul><li>http://www.meetup.com/ </li></ul><ul><li>http://twitter.com/ </li></ul><ul><li>http://dsc.discovery.com/fansites/dirtyjobs/fan-chat/#mkcpgn=twdsc1 </li></ul><ul><li>http://www.tweetmyevents.com/ </li></ul>

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