Even A State Agency Can Do Social Media9703


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Even A State Agency Can Do Social Media9703

  1. 1. Even a Government Agency Can Do Social Media Dr. Curtis R. Rogers Communications Director October 10, 2008
  2. 2. Presentation Agenda <ul><li>Why Social Media? </li></ul><ul><li>State Library on Flickr </li></ul><ul><li>YouTube </li></ul><ul><li>MySpace </li></ul><ul><li>Facebook </li></ul><ul><li>Additional Resources </li></ul>
  3. 3. Why Social Media? <ul><li>Easy to use </li></ul><ul><li>Immediate reach </li></ul><ul><li>Reaching new users </li></ul><ul><li>Most services are free </li></ul><ul><li>Look at the stats! </li></ul>
  4. 4. Social media use <ul><li>“ Marketers and public relations professionals today are confronted with an astounding array of new communications channels. Internet-based social media tools like blogs, podcasts, online video and social networks are giving voice to the opinions of millions of consumers. While mainstream media continues to play a vital role in the dissemination of information, even these traditional channels are increasingly being influenced by online conversations. The “new influencers” are beginning to tear at the fabric of marketing as it has existed for 100 years, giving rise to a new style of marketing that is characterized by conversation and community.” </li></ul><ul><li>~ New Media, New Influencers, and Implications for Public Relations , by Paul Gillin, Senior Fellow, Society for New Communications Research, 2008. </li></ul>
  5. 9. <ul><li>Joomla </li></ul><ul><li>CMS </li></ul><ul><li>RSS Feeds </li></ul>
  6. 10. How my job has changed… <ul><li>Post photos to flickr.com </li></ul><ul><li>Check agency social networking email for updates to YouTube, flickr, MySpace </li></ul><ul><li>Respond to friend requests after reviewing </li></ul><ul><li>Post special events or projects </li></ul><ul><li>Periodically update status </li></ul><ul><li>Video production, posting to YouTube </li></ul><ul><li>Edit web site using Joomla CMS </li></ul>YouTube Flickr
  7. 11. Facebook Fans of SC State Library Facebook Page Views
  8. 12. www.flickr.com <ul><li>http://www.flickr.com/tour/ </li></ul>Tags Uploadr Tools Search Maps Groups Email, shopping, cards, contacts, organize, copyright, sharing (friends/ family), statistics, badge…
  9. 13. www.youtube.com What’s useful? What’s junk? Tags Uploading Channels Friends Stats Favorites
  10. 14. <ul><li>With TeacherTube, community members can: </li></ul><ul><li>Upload, tag and share videos worldwide. </li></ul><ul><li>Upload Support Files to attach your educational Actvities, Assessments, Lesson Plans, Notes, and Other file formats to your video. </li></ul><ul><li>Browse hundreds of videos uploaded by community members. </li></ul><ul><li>Find, join and create video groups to connect with people who have similar interests. </li></ul><ul><li>Customize the experience by subscribing to member videos, saving favorites, and creating playlists. </li></ul><ul><li>Integrate TeacherTube videos on websites using video embeds or APIs. </li></ul><ul><li>Make videos public or private - users can elect to broadcast their videos publicly or share them privately with those they invite. </li></ul><ul><li>www.teachertube.com </li></ul>
  11. 15. Blogs & Resources <ul><li>http://www.bloglines.com </li></ul><ul><li>http://www.statelibrary.sc.gov/social-networking-at-the-state-library/ </li></ul><ul><li>http://marketing-expert.blogspot.com/ </li></ul><ul><li>http://www.readwriteweb.com/ </li></ul><ul><li>http://www.trendhunter.com/ </li></ul><ul><li>http://www.engadget.com/ </li></ul><ul><li>http://curtisrogers.blogspot.com/ </li></ul>
  12. 16. Thank You! <ul><li>Dr. Curtis R. Rogers, Communications Director, SC State Library </li></ul><ul><li>Y!& Meebo: crr29061 </li></ul><ul><li>AIM: curtisrogrs </li></ul><ul><li>803-734-8928 </li></ul><ul><li>[email_address] </li></ul>