Social Media Overview - Take 2 or 3

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Still refining my social media overview presentation.

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Social Media Overview - Take 2 or 3

  1. 1. Understanding Social Media (an overview) ‏
  2. 2. Ask Yourself... <ul><li>Goals? </li></ul><ul><li>Audience? </li></ul><ul><li>Capacity? </li></ul><ul><li>Commitment? </li></ul>
  3. 3. Be Strategic
  4. 4. The Old Way of the Web Broadcasting Listening
  5. 5. What is Web 2.0? Collaborating Sharing Creating Feeding Facilitating Broadcasting Listening
  6. 6. Social Media Overload
  7. 7. Web 2.0 tools
  8. 8. Blogging <ul><li>Blogger, WordPress, Typepad </li></ul><ul><li>Social media hub </li></ul><ul><li>Current </li></ul><ul><li>Frequent </li></ul><ul><li>Opinionated </li></ul>
  9. 9. Microblogging <ul><li>Twitter, Pownce Jaiku, Plurk </li></ul><ul><li>Concise </li></ul><ul><li>Mobile </li></ul><ul><li>Conversations </li></ul><ul><li>Filter/Broadcast </li></ul>
  10. 10. Social Networks <ul><li>6 Degrees of Separation </li></ul><ul><li>Professional </li></ul><ul><li>General </li></ul><ul><li>Niche </li></ul><ul><li>Multimedia </li></ul>
  11. 11. Bookmarks <ul><li>Shared interests </li></ul><ul><li>del.icio.us </li></ul><ul><li>mag.nolia </li></ul><ul><li>NetClips </li></ul><ul><li>StumbleUpon </li></ul>
  12. 12. Content Rating <ul><li>Shared opinions </li></ul><ul><li>Digg </li></ul><ul><li>Reddit </li></ul><ul><li>Kirtsy </li></ul><ul><li>Care2 </li></ul>
  13. 13. Podcasting <ul><li>Audio: Jott, Utterli </li></ul><ul><li>Video: </li></ul><ul><li>YouTube, Viddler, Vimeo </li></ul><ul><li>Seesmic, Phreadz, 12seconds.tv </li></ul>
  14. 14. Live Streaming <ul><li>As it happens... </li></ul><ul><li>UStream.tv </li></ul><ul><li>Qik </li></ul><ul><li>Justin.tv </li></ul>
  15. 15. RSS Feeds / Readers <ul><li>Really Simple Syndication </li></ul><ul><li>Feedburner.com </li></ul><ul><li>Google Reader </li></ul><ul><li>Bloglines </li></ul><ul><li>RSS Reader </li></ul>
  16. 16. Widgets <ul><li>Twitter badge </li></ul><ul><li>Utterli audio </li></ul>
  17. 17. Widgetize <ul><li>Widgetbox </li></ul><ul><li>Blidget </li></ul>
  18. 18. Be Strategic
  19. 21. Aliza Sherman [email_address] mediaegg.com twitter.com/alizasherman

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