Social Media


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Presentation by K. Rietmann, Office of Financial Management & Washington Governor's Office New Media Manager in Clallam County Aug 9 2011 at SM101 Training sponsored by Homeland Security Region 2 and EPI2oh.

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  • I’m here today to talk a bit about social media and government and why agencies are out there doing social media work,why some are thinking about it and why more state and local entities should join the pack. I’m sure you all have heard terms like social media, new media, Web 2.0 and Gov 2.0. You’re also probably familiar with the tools like YouTube, FaceBook and Twitter. For some of you, these tools are scary. You may not see the value in them or they represent a threat to the organization you work for in terms of resources and risk.These sites are changing the landscape of communications and media. The reality is that these tools harness the power of the Internet to disseminate information. And who has that power? Internet users. Internet users have the ability to make news.
  • Let’s talk about why. Why should government use these tools.How many of you have heard of Dr. Randy Paush? He was a lecturer at Carnegie Mellon. His lecture, a part of the lecture series called the “Last Lecture” has generated almost 7 million views on YouTube. The viewership of this lecture became the news. After over 1 million views in the first month after the speech’s delivery, he was featured on Oprah, ABC, CBS and in May of 2008 he was name one of Time’s Top 100 Most Influential People. The purpose to this story is that one video placed on YouTube by Carnegie Mellon didn’t just make the news, it created it.But the point is that these tools and concepts aren’t just about news media. It’s also about harnessing them for use within our organizations. How can we use them to engage employees and citizens and inform citizens using technology. Think about this in terms of value. What if you lived in SouthWest WA during the last major flood. What if your local emergency mgmt. agency used Twitter to share flood and emergency mgmt. information. What if the one tweet you ever got from them gave you the info you needed to save your home, your family, your life.
  • See handout
  • Mention YouTube videos, DOC articles, etc.Promote social media guidelines
  • cultivate a championexecutive managementITbuild a policyrecords retentionaccessibilitylegal reviewprivacydefine procedureidentify resourcemake a plan
  • Show of hands for some of the toolsYouTube- popular place to add media content, videos, etc. (CLICK HERE)Britain’s prime minister has a page called 10 Downing Street.FaceBook Social networking website that enables users to connect with others. Helps you connect and share with people in your life. Allows organizations to share information about themselves, photoFlickrIs an image and photo hosting website. It allows users to tag and organize photos allowing for multiple categories. Experience Washington uses this to display on the state tourism website. DOT uses it to share photos or road work, etc.TwitterMicroblogging. Update people with quick, brief, frequent answers to the question “What are you doing”. You can twitter from text msg, IM, etc. and be fed Twitters from specific pages. DOT twitters about traffic updates.
  • Social Media

    1. 1. Social media.<br />kris rietmann<br />office of financial management & governor’s office<br />new media manager<br />1<br />
    2. 2. why, why, why…<br />everyone else is<br />state of news media<br />do more with less<br />tell YOUR story<br />create the news<br />engage citizens<br />by the numbers<br />1,000,000 in a month<br />13+ million views to date<br />2008 time’s top 100<br />2<br />
    3. 3. 3<br />the government impetus.<br />external<br />internal <br />communities for generating, collaborating, improving and employing innovative ideas<br />engages people regardless of rank, proximity<br />connects people with priorities of agency, government<br />low cost solutions, enhances organizational communication<br />doesn’t require $$$ technology solutions<br />creates additional avenues for communication<br />mass media tends towards catchy, negative incidents<br />‘sensational journalism’ = public is less likely to trust the media for a balanced perspective on what government has done well/ where it has failed<br />over time, repeated negativism in media erodes trust and confidence in government<br />
    4. 4. build a strong foundation.<br />cultivate a champion<br />executive management<br />IT<br />build a policy<br />records retention<br />accessibility<br />legal review<br />privacy<br />define procedure<br />identify resource<br />make a plan<br />4<br />
    5. 5. policy made it happen<br />creates thoughtful decisions<br />educates management and preps them for your ideas<br />makes new waters easier to navigate, less treacherous<br />gets results<br />5<br />by the numbers<br />• 35,386 visits<br /><ul><li>19,602 unique visitors</li></ul>• 295,055 page views <br />• 1,951 ideas posted<br />• 5,595 comments<br />• 137,000 votes<br />• 4,392 users<br /><ul><li>929 merged ideas</li></li></ul><li>find your one thing.<br />6<br />
    6. 6. the tools.<br />7<br />
    7. 7. helpful resources.<br />State guidelines & best practices:<br />Social media resources<br />Washington state agencies & social media<br /> <br />8<br />
    8. 8. questions? contact.<br />kris rietmann<br />e: kristina.rietmann@gov.wa.govp: 360.902.0401<br />9<br />