Libraries
To
Go



            Mobile Tech in Libraries
            Ellyssa Kroski
               y
Take-
Take-Aways


      How are libraries using the mobile Web?




      How can I design for the mobile Web?
          ...
Library Content To-Go
                To-

                               QR Codes

                                      ...
Library Websites
      and
    MOPACS
Ball State University Libraries
      http://www.bsu.edu/libraries/mobile
University of Richmond Libraries
    http://oncampus.richmond.edu/academics/library/mobile
North Carolina State U Libraries
        http://www.lib.ncsu.edu/m
OPLIN
http://www.oplin.org/mobile
http://www oplin org/mobile
Boston University Medical Center
      http://med‐libwww.bu.edu/mobile
Nashville Public Library
  http://waldo.library.nashville.org/airpac
  htt // ld lib           h ill     / i
AirPac for iPhone
http://www.iii.com/products/airpac.shtml
htt //     iii    / d t/ i          ht l
BookMyne for iPhone
   http://www.sirsidynix.com/iphone
   htt //      i id i       /i h
Library Anywhere
   http://tinyurl com/y9jvs8m
   http://tinyurl.com/y9jvs8m
DCPL iPhone Application
  http://dclibrarylabs.org/projects/iphone
  htt //d lib     l b     / j t /i h
University of Houston Libraries
         http://tinyurl.com/23d5v4w
         htt //ti     l    /23d5 4
Minuteman Library Network
      http://tinyurl.com/2f4ronr
      htt //ti     l    /2f4
Mobile
Library
Collections
Thomas Ford Memorial Library
         http://fordlibrary.org
         htt //f dlib
Crouch Fine Arts Library
    http://www.baylor.edu/lib/finearts
    http://www baylor edu/lib/finearts
British Library
http://tinyurl.com/yc69tjt
htt //ti     l    / 69tjt
Duke University Libraries
      http://tinyurl.com/mokgbd
      htt //ti     l    / k bd
OverDrive
http://overdrive.com
htt //     di
e-NYPL
http://ebooks.nypl.org
htt // b k       l
C/W MARS
http://cwmars.lib.overdrive.com
http://cwmars lib overdrive com
E-Book on Mobile Device
Kindle App for iPhone
    http://tinyurl.com/yeuyk9m
    http://tinyurl com/yeuyk9m
NCSU Libraries
 http://www.lib.ncsu.edu
BYU Library
http://www.lib.byu.edu
Sony Library Finder
  http://sonysearch.overdrive.com
  htt //          h     di
Library
Instruction
    T Go
     o
Johns Hopkins University Libraries
        http://library.jhu.edu/podcasts
Ohio University
http://www.library.ohiou.edu/podcasts
http://www library ohiou edu/podcasts
iTunes U
http://tinyurl.com/3xcpel
htt //ti     l    /3    l
Texas A&M Libraries
    http://tinyurl.com/3xcpel
    htt //ti     l    /3    l
Arizona State University Libraries
           http://tinyurl.com/3xcpel
           htt //ti     l    /3    l
Library of Congress
     http://www.loc.gov
        p //        g
Pubmed
http://pubmedhh.nlm.nih.gov
http://pubmedhh nlm nih gov
AccessMyLibrary - Gale
    http://www.gale.cengage.com/apps
    http://www gale cengage com/apps
Factiva
http://mobile.beta.factiva.com
http://mobile beta factiva com
Westlaw
http://wl w.com
http://wl‐w com
Hoover’s
http://www.hoovers mobile.com
http://www hoovers‐mobile com
WorldCat
http://tinyurl com/6k57jk
http://tinyurl.com/6k57jk
WorldCat in RedLaser
     http://www worldcat org
     http://www.worldcat.org
Mobile Audio Tours
Duke University Libraries
     http://tinyurl.com/6yxeh7
     htt //ti     l    /6 h7
Simmons College Library
   http://my.simmons.edu/library/tour
   http://my simmons edu/library/tour
Arizona State University
     http://www.apple.com/itunes
     http://www apple com/itunes
Starr East Asian Library
     http://tinyurl.com/5rxw94
     http://tinyurl com/5rxw94
Guide by Cell
http://www.guidebycell.com
htt //       id b ll
Museum 411
http://museum411.com
http://museum411 com
Library SMS
Lb     y
Notifications
UIUC Library
http://tinyurl.com/57373k
http://tinyurl com/57373k
Orange County Library System
         http://tinyurl.com/6hgt27
         http://tinyurl com/6hgt27
BI Norwegian School of Management
           http://tinyurl.com/63kfan
           http://tinyurl com/63kfan
Simmons College Library
     http://library.simmons.edu
SMS Reference
SMS Reference
Orange County Library System
       http://tinyurl.com/69b6ve
American University Library
     http://library.american.edu/ask/im.html
     http://library american edu/ask/im html
Columbia University Libraries
       http://tinyurl.com/2vhg5b8
       http://tinyurl com/2vhg5b8
NYU Bobst Library
   http://library.nyu.edu/ask
   htt //lib           d / k




                    “We've been surprised...
Text a Librarian
  http://www.textalibrarian.com
  htt //     t t lib i
LibraryH3lp
 http://libraryh3lp.com
 htt //lib     h3l
QR Codes
University of Bath Library
      http://www.bath.ac.uk/library
         p //              /      y
Sacramento Public Library
       http://www.saclibrary.org
Mobile Social
 Networks
Darien on Foursquare
  http://foursquare.com/venue/254879
     p        q
Wilton Library Association
    http://foursquare.com/venue/990412
    htt //f              /     /990412
Baltimore County Public Library
       http://foursquare.com/venue/522509
       htt //f              /     /522509
How to Create
       a
Mobile Experience
Developing a Mobile Strategy
• Ask Questions
  –   Who are your patrons?
                y    p
  –   Who’s using the mobi...
7 Reasons to Go Mobile


     1. 3X as many phones
     2. Mobile content=ubiquitous
     3. Audience diversification
    ...
Ways to Go Mobile
#1 Take No Action

• You are likely already a part of the mobile Web
  You are likely already a part of the mobile Web
• Y...
#2 Mobile Alerts

• Push content via text messages
  Push content via text messages
• Mozes
  – htt //
    http://www.moze...
#3 Mobile Style Sheets

• Mobile CSS (Cascading Style Sheet) for
  Mobile CSS (Cascading Style Sheet) for 
  handhelds
#4 Transcoded Websites

• Technology which reformats for display on
  Technology which reformats for display on 
  mobile ...
#5 Mobile-Only Websites
     Mobile-
• Many different technologies and devices
• Mobile Websites from RSS feeds
  – Winksi...
#5 Mobile-Only Websites
      Mobile-
• Mobile Website Development Tools
  – Zinadoo
     • http://zinadoo.com
  – dotMobi...
#5 Mobile-Only Websites
      Mobile-
• WordPress Announces Mobile Themes
  – http://tinyurl.com/yfh99ar
       p // y    ...
Tips for designing a mobile Website
Mobile Marketing Tips
• Prominently advertise your mobile site on your 
  homepage, blog, and social networking profiles.
...
Getting Started
with
Mobile
First 10 Mobile Web Sites to Visit
1.   BBC 
     – http://www.bbc.co.uk/mobile
2.   Facebook
     –    http://m.facebook....
First 10 iPhone Apps to Download
1.   Stanza
     – http://tinyurl.com/2598gvj
2.   Facebook
     –   http://tinyurl.com/n...
First 10 Android Apps to Download
1.   Facebook
         b k
     – http://tinyurl.com/28vroeg
2.   Kindle
     –   http:/...
Starter Activity #1: Yahoo! for Mobile
            http://mobile.yahoo.com
Starter Activity #2: E-Books
                            E-




http://www.mobipocket.com
http://www mobipocket com
http:/...
Starter Activity #3: Text Yourself




http://www.yelp.com




                       http://library.simmons.edu
Starter Activity #4: QR Codes
          http://semapedia.org
Starter Activity #5: Visit the Library
        http://www.bsu.edu/libraries/mobile
Starter Activity #6: ListenUp!
                     ListenUp!
           http://m.npr.org
Starter Activity #7: Get Creative
           http://phonezoo.com
           http://phonezoo com
Mobile Resources
Forums

• EverythingQ
      y    g
  – http://www.everythingq.com
• EverythingTreo
  – http://www.everythingtreo.com
• Eve...
Blogs

• MobileCrunch
   – http://mobilecrunch.com
• Engadget Mobile 
   – http://www.engadgetmobile.com
      ttp //    e...
Mobile Device Emulators

• iPhone and iPad
   – http://www.puresimstudios.com/ibbdemo/
• Android
   – http://developer.and...
Articles & Reports
• Text Message Reference: Is it 
  Effective?
  – http://tinyurl.com/ycjdtvg
• On the Move with the Mob...
Re-
Re-Heat this Prez
http://www.slideshare.net/ellyssa
htt //      lid h       t/ ll




                                ...
Libraries to Go: Mobile Tech in Libraries
Libraries to Go: Mobile Tech in Libraries
Libraries to Go: Mobile Tech in Libraries
Libraries to Go: Mobile Tech in Libraries
Libraries to Go: Mobile Tech in Libraries
Libraries to Go: Mobile Tech in Libraries
Libraries to Go: Mobile Tech in Libraries
Libraries to Go: Mobile Tech in Libraries
Libraries to Go: Mobile Tech in Libraries
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Libraries to Go: Mobile Tech in Libraries

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Presented as a webcast for Western New York Library Resources Council on April 6, 2011.

Presented as a webcast for METRO on Aug 16, 2010.

Given as a webinar for Nylink Feb 19, 2010.

Presented at the Long Island Library Resources Council November 16, 2009.

Presented at the Law Library Association of Greater New York (LLAGNY) on May 1, 2009.

Previous version presented at NEASIS&T Mobile Mania, November 5, 2008.

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Libraries to Go: Mobile Tech in Libraries

  1. 1. Libraries To Go Mobile Tech in Libraries Ellyssa Kroski y
  2. 2. Take- Take-Aways How are libraries using the mobile Web? How can I design for the mobile Web? g How can I start using the mobile Web?
  3. 3. Library Content To-Go To- QR Codes SMS Library Websites Library Instruction Mobile Social Networks Mobile Collections Mobile Collections Audio tours Databases
  4. 4. Library Websites and MOPACS
  5. 5. Ball State University Libraries http://www.bsu.edu/libraries/mobile
  6. 6. University of Richmond Libraries http://oncampus.richmond.edu/academics/library/mobile
  7. 7. North Carolina State U Libraries http://www.lib.ncsu.edu/m
  8. 8. OPLIN http://www.oplin.org/mobile http://www oplin org/mobile
  9. 9. Boston University Medical Center http://med‐libwww.bu.edu/mobile
  10. 10. Nashville Public Library http://waldo.library.nashville.org/airpac htt // ld lib h ill / i
  11. 11. AirPac for iPhone http://www.iii.com/products/airpac.shtml htt // iii / d t/ i ht l
  12. 12. BookMyne for iPhone http://www.sirsidynix.com/iphone htt // i id i /i h
  13. 13. Library Anywhere http://tinyurl com/y9jvs8m http://tinyurl.com/y9jvs8m
  14. 14. DCPL iPhone Application http://dclibrarylabs.org/projects/iphone htt //d lib l b / j t /i h
  15. 15. University of Houston Libraries http://tinyurl.com/23d5v4w htt //ti l /23d5 4
  16. 16. Minuteman Library Network http://tinyurl.com/2f4ronr htt //ti l /2f4
  17. 17. Mobile Library Collections
  18. 18. Thomas Ford Memorial Library http://fordlibrary.org htt //f dlib
  19. 19. Crouch Fine Arts Library http://www.baylor.edu/lib/finearts http://www baylor edu/lib/finearts
  20. 20. British Library http://tinyurl.com/yc69tjt htt //ti l / 69tjt
  21. 21. Duke University Libraries http://tinyurl.com/mokgbd htt //ti l / k bd
  22. 22. OverDrive http://overdrive.com htt // di
  23. 23. e-NYPL http://ebooks.nypl.org htt // b k l
  24. 24. C/W MARS http://cwmars.lib.overdrive.com http://cwmars lib overdrive com
  25. 25. E-Book on Mobile Device
  26. 26. Kindle App for iPhone http://tinyurl.com/yeuyk9m http://tinyurl com/yeuyk9m
  27. 27. NCSU Libraries http://www.lib.ncsu.edu
  28. 28. BYU Library http://www.lib.byu.edu
  29. 29. Sony Library Finder http://sonysearch.overdrive.com htt // h di
  30. 30. Library Instruction T Go o
  31. 31. Johns Hopkins University Libraries http://library.jhu.edu/podcasts
  32. 32. Ohio University http://www.library.ohiou.edu/podcasts http://www library ohiou edu/podcasts
  33. 33. iTunes U http://tinyurl.com/3xcpel htt //ti l /3 l
  34. 34. Texas A&M Libraries http://tinyurl.com/3xcpel htt //ti l /3 l
  35. 35. Arizona State University Libraries http://tinyurl.com/3xcpel htt //ti l /3 l
  36. 36. Library of Congress http://www.loc.gov p // g
  37. 37. Pubmed http://pubmedhh.nlm.nih.gov http://pubmedhh nlm nih gov
  38. 38. AccessMyLibrary - Gale http://www.gale.cengage.com/apps http://www gale cengage com/apps
  39. 39. Factiva http://mobile.beta.factiva.com http://mobile beta factiva com
  40. 40. Westlaw http://wl w.com http://wl‐w com
  41. 41. Hoover’s http://www.hoovers mobile.com http://www hoovers‐mobile com
  42. 42. WorldCat http://tinyurl com/6k57jk http://tinyurl.com/6k57jk
  43. 43. WorldCat in RedLaser http://www worldcat org http://www.worldcat.org
  44. 44. Mobile Audio Tours
  45. 45. Duke University Libraries http://tinyurl.com/6yxeh7 htt //ti l /6 h7
  46. 46. Simmons College Library http://my.simmons.edu/library/tour http://my simmons edu/library/tour
  47. 47. Arizona State University http://www.apple.com/itunes http://www apple com/itunes
  48. 48. Starr East Asian Library http://tinyurl.com/5rxw94 http://tinyurl com/5rxw94
  49. 49. Guide by Cell http://www.guidebycell.com htt // id b ll
  50. 50. Museum 411 http://museum411.com http://museum411 com
  51. 51. Library SMS Lb y Notifications
  52. 52. UIUC Library http://tinyurl.com/57373k http://tinyurl com/57373k
  53. 53. Orange County Library System http://tinyurl.com/6hgt27 http://tinyurl com/6hgt27
  54. 54. BI Norwegian School of Management http://tinyurl.com/63kfan http://tinyurl com/63kfan
  55. 55. Simmons College Library http://library.simmons.edu
  56. 56. SMS Reference
  57. 57. SMS Reference
  58. 58. Orange County Library System http://tinyurl.com/69b6ve
  59. 59. American University Library http://library.american.edu/ask/im.html http://library american edu/ask/im html
  60. 60. Columbia University Libraries http://tinyurl.com/2vhg5b8 http://tinyurl com/2vhg5b8
  61. 61. NYU Bobst Library http://library.nyu.edu/ask htt //lib d / k “We've been surprised at the breadth of questions we get and also the depth of answers we are able to give in such few characters.” cha acte s ” ‐ Margaret Smith, Physical Sciences  Librarian
  62. 62. Text a Librarian http://www.textalibrarian.com htt // t t lib i
  63. 63. LibraryH3lp http://libraryh3lp.com htt //lib h3l
  64. 64. QR Codes
  65. 65. University of Bath Library http://www.bath.ac.uk/library p // / y
  66. 66. Sacramento Public Library http://www.saclibrary.org
  67. 67. Mobile Social Networks
  68. 68. Darien on Foursquare http://foursquare.com/venue/254879 p q
  69. 69. Wilton Library Association http://foursquare.com/venue/990412 htt //f / /990412
  70. 70. Baltimore County Public Library http://foursquare.com/venue/522509 htt //f / /522509
  71. 71. How to Create a Mobile Experience
  72. 72. Developing a Mobile Strategy • Ask Questions – Who are your patrons? y p – Who’s using the mobile Web? – What devices do your patrons use? – Is it appropriate to go mobile at this time? • Start small and experiment • Consider opportunities of the mobile channel – Information needs – Location‐aware applications/services – Text alerts
  73. 73. 7 Reasons to Go Mobile 1. 3X as many phones 2. Mobile content=ubiquitous 3. Audience diversification 4. New service types, ie.  location‐aware 5. New medium 6. The way of the future 7. It’s easier than you think!
  74. 74. Ways to Go Mobile
  75. 75. #1 Take No Action • You are likely already a part of the mobile Web You are likely already a part of the mobile Web • Your site may not look bad • Mobile may not be right for you bil b i h f
  76. 76. #2 Mobile Alerts • Push content via text messages Push content via text messages • Mozes – htt // http://www.mozes.com • Broadtexter – http://www.broadtexter.com
  77. 77. #3 Mobile Style Sheets • Mobile CSS (Cascading Style Sheet) for Mobile CSS (Cascading Style Sheet) for  handhelds
  78. 78. #4 Transcoded Websites • Technology which reformats for display on Technology which reformats for display on  mobile devices • Search engines produce transcoded versions Search engines produce transcoded versions  of sites in results lists • Sk Skweezer – http://www.skweezer.com • Mowser – http://mowser.com
  79. 79. #5 Mobile-Only Websites Mobile- • Many different technologies and devices • Mobile Websites from RSS feeds – Winksite • http://winksite.com p // – MoFuse • http://mofuse.com
  80. 80. #5 Mobile-Only Websites Mobile- • Mobile Website Development Tools – Zinadoo • http://zinadoo.com – dotMobi • http://site.mobi
  81. 81. #5 Mobile-Only Websites Mobile- • WordPress Announces Mobile Themes – http://tinyurl.com/yfh99ar p // y /y
  82. 82. Tips for designing a mobile Website
  83. 83. Mobile Marketing Tips • Prominently advertise your mobile site on your  homepage, blog, and social networking profiles. p g , g, gp • Create incentives such as downloadable content  for users to try out your mobile website. y y • Add your mobile site to aggregators and  directories such as FeedM8 directories such as FeedM8 • Integrate “push” campaigns to drive traffic to  your mobile site. your mobile site
  84. 84. Getting Started with Mobile
  85. 85. First 10 Mobile Web Sites to Visit 1. BBC  – http://www.bbc.co.uk/mobile 2. Facebook – http://m.facebook.com http://m facebook com 3. MoviePhone – http://wap.aol.com/moviefone 4. NPR – http://m.npr.org 5. History Channel – http://mobile.history.com 6. 6 YouTube  Y T b – http://m.youtube.com 7. USA Today – http://m.usatoday.com 8. Yelp  – http://mobile.yelp.com 9. JetBlue – http://mobile.jetblue.com 10. NBC  – http://www.nbc.com
  86. 86. First 10 iPhone Apps to Download 1. Stanza – http://tinyurl.com/2598gvj 2. Facebook – http://tinyurl.com/n6a7gd http://tinyurl com/n6a7gd 3. Kindle for iPhone – http://tinyurl.com/2cvncuc 4. NPR – http://m.npr.org 5. WorldCat – http://tinyurl.com/36ypcay 6. 6 Foursquare F – http://itunes.com/app/foursquare 7. RedLaser – http://tinyurl.com/2uqn56u 8. Yelp  – http://tinyurl.com/28lszve 9. Flixster – http://tinyurl.com/23ogo5g 10. UrbanSpoon – http://tinyurl.com/23pu7ov
  87. 87. First 10 Android Apps to Download 1. Facebook b k – http://tinyurl.com/28vroeg 2. Kindle – http://tinyurl.com/2g92mbm http://tinyurl com/2g92mbm 3. Worldcat – http://tinyurl.com/39trndz 4. IMDB – http://tinyurl.com/32788wu 5. Twitter – http://tinyurl.com/26rx8wf 6. 6 Foursquare F – http://tinyurl.com/396sa2x 7. Shazam – http://tinyurl.com/26bmbzk 8. Pandora Radio – http://tinyurl.com/34mqyzg 9. Flixster – http://tinyurl.com/29tdppj 10. NPR – http://tinyurl.com/3ykjgvw
  88. 88. Starter Activity #1: Yahoo! for Mobile http://mobile.yahoo.com
  89. 89. Starter Activity #2: E-Books E- http://www.mobipocket.com http://www mobipocket com http://m.mobipocket.com http://search.overdrive.com http://search overdrive com http://ebooks.nypl.org
  90. 90. Starter Activity #3: Text Yourself http://www.yelp.com http://library.simmons.edu
  91. 91. Starter Activity #4: QR Codes http://semapedia.org
  92. 92. Starter Activity #5: Visit the Library http://www.bsu.edu/libraries/mobile
  93. 93. Starter Activity #6: ListenUp! ListenUp! http://m.npr.org
  94. 94. Starter Activity #7: Get Creative http://phonezoo.com http://phonezoo com
  95. 95. Mobile Resources
  96. 96. Forums • EverythingQ y g – http://www.everythingq.com • EverythingTreo – http://www.everythingtreo.com • EverythingCentro – http://www everythingcentro com http://www.everythingcentro.com • EverythingiCafe – http://www.everythingicafe.com p // y g • Nokia N95 Users Forum – http://www.n95users.com/forum
  97. 97. Blogs • MobileCrunch – http://mobilecrunch.com • Engadget Mobile  – http://www.engadgetmobile.com ttp // e gadget ob e co • Gizmodo – http://gizmodo.com • Handheld Handheld  – http://handheldlib.blogspot.com • MSearchGroove – h // http://www.msearchgroove.com h • ReadWrite Web's Favorite Mobile Feeds  – http://tinyurl.com/2lv8af
  98. 98. Mobile Device Emulators • iPhone and iPad – http://www.puresimstudios.com/ibbdemo/ • Android – http://developer.android.com/sdk/index.html • Blackberry – http://na blackberry com/eng/developers/browserdev/ http://na.blackberry.com/eng/developers/browserdev/ • Symbian (Nokia) – http://tinyurl.com/33rxvl5 ttp //t yu co /33 5 • Opera – http://tinyurl.com/29mdnfc
  99. 99. Articles & Reports • Text Message Reference: Is it  Effective? – http://tinyurl.com/ycjdtvg • On the Move with the Mobile Web: On the Move with the Mobile Web:  Libraries and Mobile Technologies – http://eprints rclis org/15024 http://eprints.rclis.org/15024
  100. 100. Re- Re-Heat this Prez http://www.slideshare.net/ellyssa htt // lid h t/ ll Ellyssa Kroski http://www.ellyssakroski.com

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