This document provides tips for establishing and maintaining a positive online presence. It recommends researching your current online profiles and content, developing strategies to curate favorable impressions, and sharing consistent personal branding across social media platforms. Tips include using privacy settings, requesting removal of unfavorable content, crafting an elevator pitch, creating blogs and professional websites, and actively engaging on networks like Facebook, LinkedIn, and Twitter to manage impressions over time.

1. Ellyssa Kroski
Emerging Technologies and Web Services Librarian
Barnard College Library

2. Take Aways
Take-Aways
• Discover what your online presence
currently consists of
• Develop strategies for creating a
successful online presence
• Ti f maintaining your online presence
Tips for i i i li

4. Your Online Presence
• Personal “brand” established through:
– Social media profiles
– Personal Web pages
– Blogs
– Articles
– Photos
– Videos
deos
– Reviews
– Comments
– Forum postings, etc.

5. What Does Your Current
Online Presence Consist of?
What I f
Wh Information i Already
i is Al d
Online About You?
What Kinds of Images Could a
Potential Employer Find?

6. Vanity Searching
• Google (google com)
(google.com)
• Google Images (images.google.com)
• Google Blogs (blogsearch.google.com)
G
• Google Alerts (google.com/alerts)
• Twitter Search (search.twitter.com)
• Social Mention (socialmention com)
(socialmention.com)

7. Google Yourself

8. Don t
Don’t forget Images!

9. Search Blogs Too!

10. Set up Alerts

11. See What People are Saying on Twitter

12. Do an Aggregate Search on Social Mention
gg g

13. Online Reputation Management
• Discover it
• Clean it up
–RRemove unflattering profile information
fl tt i fil i f ti
– Delete hastily written comments
– Request unfavorable content on others’
sites (photos, videos, etc.) be removed. (In a
recent Pew Internet & American Life study 82% of people
study,
who requested content be removed were successful).
• Restrict it though privacy settings

15. Creating Your Online Presence
• Channels to Consider:
– Professional Webpage
– Blog
– Facebook
– T itt
Twitter
– LinkedIn
–Y T b
YouTube
– Friendfeed

16. Strategy Tips
• Use domain names & vanity URLs
• Use the same username on all social media sites
• Use the same/similar bio on all sites
• Use th
U the same avatar/profile image on all sites
t / fil i ll it
• Cross-link your profiles across channels
• See which sites come up first in Google s search
Google's
results for you, be sure they look great!
• Have personality…but don’t overshare
p y
• Use privacy settings!!!

17. The Elevator Pitch
• "Master" bio statement
Master
– Brief paragraph describing current position,
achievements,
achievements or accolades
• “Blurb” based on bio statement
– Quick one sentence self summary
Quick, one-sentence self-summary
• Save both of these bios and use in profile
descriptions across all social networks
d i ti ll i l t k

18. Elevator Pitch in Action…

19. Elevator Pitch in Action
Action…

20. Professional Website (Self-Hosted)
(Self Hosted)

21. Professional Website (Hosted Landing Page)

22. Hosted Landing Pages
• Flavors.me
– http://flavors me
http://flavors.me
• About.me
– https://about.me
• Card.ly
– http://card.ly
• Chi.mp
– http://chi.mp
• Magnitize
– http://magntize.com
• CarbonMade
– http://carbonmade.com

23. Blogs - WordPress

24. Blogs - WordPress

25. Blogs - Blogger

26. Blogs - Blogger

27. Facebook
• Profile Tips
p
– List your current and past positions so that
others in your field can identify you.
– Link to your blog, your website, your Twitter and
blog website
LinkedIn accounts, etc.
– Use the same profile image for consistency
across networks
networks.
– Have your profile reflect your personality, but
we don't need to know everything!!
– Claim your vanity URL
– Balance the personal and the professional by
using Friends Lists

28. Facebook Vanity URL’s
URL s
• http://www facebook com/username
http://www.facebook.com/username

29. Facebook & Privacy
• Profile Information
– Control who can see what profile information, including:
information
• If people see Tagged Photos/Videos of you
• Who can post to your Wall
• Who can comment on your Posts
– The Profile Preview
• Contact Information
– Who's allowed to see what contact info & email
addresses
• Applications and Websites
– What kinds of information other people can share about
you on their websites
• Apps & Websites -> Public Search
– Control whether your FB page appears in Google/Web
searches

30. Facebook & Privacy

31. Facebook & Friends Lists
• Create lists of friends such as personal,
professional, school, etc.
• Use those lists to control what status
updates and photo albums, etc. people
can see.

32. Facebook

33. LinkedIn
• Find a job or just network with others in
your field
• Potential employers may find you before
you find them
• R
Recommendations from previous
d i f i
employers
• Full control over how much of your profile
you want displayed publicly

34. LinkedIn

35. LinkedIn Tips
• Import your current resume
• Pay attention to LinkedIn percentage system
• Link to all of your social media profiles,
website, and blog in the "Websites" section
• Request recommendations!
q
• Make periodic status updates & comments
to stay visible in networks' streams
• Add widgets
• Join Groups
• Answer Questions

37. Managing Your Online Presence
• Keep active through status updates
• Monitor your brand through periodic
vanity searching
• Update all profiles at once
• Network through comments,
recommendations, answers, group
activities, etc.
• Keep informed of changes to networks’
p g
privacy settings