Your Online Presence Personal “brand” established through: Social media profiles Personal Web pages Blogs Articles Photos Videos Reviews Comments Forum postings, etc.
What Does Your Current Online Presence Consist of? What Information is Already Online About You? What Kinds of Images Could a Potential Employer Find?
Vanity Searching Google (google.com) Google Images (images.google.com) Google Blogs (blogsearch.google.com) Google Alerts (google.com/alerts) Twitter Search (search.twitter.com) Social Mention (socialmention.com)
Online Reputation Management Discover it Clean it up Remove unflattering profile information Delete hastily written comments Request unfavorable content on others’ sites (photos, videos, etc.) be removed. (In a recent Pew Internet & American Life study, 82% of people who requested content be removed were successful). Restrict it though privacy settings
Creating Your Online Presence Channels to Consider: Professional Webpage Blog Facebook Twitter LinkedIn YouTube Friendfeed
Strategy Tips Use domain names & vanity URLs Use the same username on all social media sites Use the same/similar bio on all sites Use the same avatar/profile image on all sites Cross-link your profiles across channels See which sites come up first in Google's search results for you, be sure they look great! Have personality…but don’t overshare Use privacy settings!!!
The Elevator Pitch "Master" bio statement Brief paragraph describing current position, achievements, or accolades “Blurb” based on bio statement Quick, one-sentence self-summary Save both of these bios and use in profile descriptions across all social networks
Facebook Profile Tips List your current and past positions so that others in your field can identify you. Link to your blog, your website, your Twitter and LinkedIn accounts, etc. Use the same profile image for consistency across networks. Have your profile reflect your personality, but we don't need to know everything!! Claim your vanity URL Balance the personal and the professional by using Friends Lists
Facebook & Privacy Profile Information Control who can see what profile information, including: If people see Tagged Photos/Videos of you Who can post to your Wall Who can comment on your Posts The Profile Preview Contact Information Who's allowed to see what contact info & email addresses Applications and Websites What kinds of information other people can share about you on their websites Apps & Websites -> Public Search Control whether your FB page appears in Google/Web searches
LinkedIn Find a job or just network with others in your field Potential employers may find you before you find them Recommendations from previous employers Full control over how much of your profile you want displayed publicly
LinkedIn Tips Import your current resume Pay attention to LinkedIn percentage system Link to all of your social media profiles, website, and blog in the "Websites" section Request recommendations! Make periodic status updates & comments to stay visible in networks' streams Add widgets Join Groups Answer Questions
Managing Your Online Presence Keep active through status updates Monitor your brand through periodic vanity searching Update all profiles at once Network through comments, recommendations, answers, group activities, etc. Keep informed of changes to networks’ privacy settings