How to Create & Manage Your Online Presence

How to Create & Manage Your Online Presence
EllyssaKroski
Emerging Technologies and Web Services Librarian
Barnard College Library

Take-Aways
Discover what your online presence currently consists of
Develop strategies for creating a successful online presence
Tips for maintaining your online presence

Discovery

Your Online Presence
Personal “brand” established through:
Social media profiles
Personal Web pages
Blogs
Articles
Photos
Videos
Reviews
Comments
Forum postings, etc.

What Does Your Current Online Presence Consist of?
What Information is Already Online About You?
What Kinds of Images Could a Potential Employer Find?

Vanity Searching
Google (google.com)
Google Images (images.google.com)
Google Blogs (blogsearch.google.com)
Google Alerts (google.com/alerts)
Twitter Search (search.twitter.com)
Social Mention (socialmention.com)

Google Yourself

Don’t forget Images!

Search Blogs Too!

Set up Alerts

See What People are Saying on Twitter

Do an Aggregate Search on Social Mention

Online Reputation Management
Discover it
Clean it up
Remove unflattering profile information
Delete hastily written comments
Request unfavorable content on others’ sites (photos, videos, etc.) be removed. (In a recent Pew Internet & American Life study, 82% of people who requested content be removed were successful).
Restrict it though privacy settings

Creation

Creating Your Online Presence
Channels to Consider:
Professional Webpage
Blog
Facebook
Twitter
LinkedIn
YouTube
Friendfeed

Strategy Tips
Use domain names & vanity URLs
Use the same username on all social media sites
Use the same/similar bio on all sites
Use the same avatar/profile image on all sites
Cross-link your profiles across channels
See which sites come up first in Google's search results for you, be sure they look great!
Have personality…but don’t overshare
Use privacy settings!!!

The Elevator Pitch
"Master" bio statement
Brief paragraph describing current position, achievements, or accolades
“Blurb” based on bio statement
Quick, one-sentence self-summary
Save both of these bios and use in profile descriptions across all social networks

Elevator Pitch in Action…

Professional Website (Self-Hosted)

Professional Website (Hosted Landing Page)

Hosted Landing Pages
Flavors.me
http://flavors.me
About.me
https://about.me
Card.ly
http://card.ly
Chi.mp
http://chi.mp
Magnitize
http://magntize.com
CarbonMade
http://carbonmade.com

Blogs - WordPress

Blogs - Blogger

Facebook
Profile Tips
List your current and past positions so that others in your field can identify you.
Link to your blog, your website, your Twitter and LinkedIn accounts, etc.
Use the same profile image for consistency across networks.
Have your profile reflect your personality, but we don't need to know everything!!
Claim your vanity URL
Balance the personal and the professional by using Friends Lists

Facebook Vanity URL’s
http://www.facebook.com/username

Facebook & Privacy
Profile Information
Control who can see what profile information, including:
If people see Tagged Photos/Videos of you
Who can post to your Wall
Who can comment on your Posts
The Profile Preview
Contact Information
Who's allowed to see what contact info & email addresses
Applications and Websites
What kinds of information other people can share about you on their websites
Apps & Websites -> Public Search
Control whether your FB page appears in Google/Web searches

Facebook & Privacy

Facebook & Friends Lists
Create lists of friends such as personal, professional, school, etc.
Use those lists to control what status updates and photo albums, etc. people can see.

Facebook

LinkedIn
Find a job or just network with others in your field
Potential employers may find you before you find them
Recommendations from previous employers
Full control over how much of your profile you want displayed publicly

LinkedIn Tips
Import your current resume
Pay attention to LinkedIn percentage system
Link to all of your social media profiles, website, and blog in the "Websites" section
Request recommendations!
Make periodic status updates & comments to stay visible in networks' streams
Add widgets
Join Groups
Answer Questions

Management

Managing Your Online Presence
Keep active through status updates
Monitor your brand through periodic vanity searching
Update all profiles at once
Network through comments, recommendations, answers, group activities, etc.
Keep informed of changes to networks’ privacy settings

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http://ellyssakroski.com	96
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How to Create & Manage Your Online Presence

by Ellyssa Kroski

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