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How to Create & Manage Your Online Presence
 

How to Create & Manage Your Online Presence

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  • very informative... thank you

    Santhosh.S
    TROPPUS Web Services, Bangalore, India.
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  • This is a great help especially for small business owners who wants to promote their business online. online presence is an ideal way to inform existing clients about all of your service offerings; they may not be aware of some of the services you offer. You can also solicit suggestions for new goods or services that your clients might like. That's why it is a must that you check your ratings over the net, you should manage your presence online.

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    http://www.cleaninternetreviews.com
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    How to Create & Manage Your Online Presence How to Create & Manage Your Online Presence Presentation Transcript

    • How to Create & Manage Your Online Presence
      EllyssaKroski
      Emerging Technologies and Web Services Librarian
      Barnard College Library
    • Take-Aways
      Discover what your online presence currently consists of
      Develop strategies for creating a successful online presence
      Tips for maintaining your online presence
    • Discovery
    • Your Online Presence
      Personal “brand” established through:
      Social media profiles
      Personal Web pages
      Blogs
      Articles
      Photos
      Videos
      Reviews
      Comments
      Forum postings, etc. 
    • What Does Your Current Online Presence Consist of?
      What Information is Already Online About You?
      What Kinds of Images Could a Potential Employer Find?
    • Vanity Searching
      Google (google.com)
      Google Images (images.google.com)
      Google Blogs (blogsearch.google.com)
      Google Alerts (google.com/alerts)
      Twitter Search (search.twitter.com)
      Social Mention (socialmention.com)
    • Google Yourself
    • Don’t forget Images!
    • Search Blogs Too!
    • Set up Alerts
    • See What People are Saying on Twitter
    • Do an Aggregate Search on Social Mention
    • Online Reputation Management
      Discover it
      Clean it up
      Remove unflattering profile information
      Delete hastily written comments
      Request unfavorable content on others’ sites (photos, videos, etc.) be removed. (In a recent Pew Internet & American Life study, 82% of people who requested content be removed were successful).
      Restrict it though privacy settings
    • Creation
    • Creating Your Online Presence
      Channels to Consider:
      Professional Webpage
      Blog
      Facebook
      Twitter
      LinkedIn
      YouTube
      Friendfeed
    • Strategy Tips
      Use domain names & vanity URLs
      Use the same username on all social media sites
      Use the same/similar bio on all sites
      Use the same avatar/profile image on all sites
      Cross-link your profiles across channels
      See which sites come up first in Google's search results for you, be sure they look great!
      Have personality…but don’t overshare
      Use privacy settings!!!
    • The Elevator Pitch
      "Master" bio statement
      Brief paragraph describing current position, achievements, or accolades
      “Blurb” based on bio statement
      Quick, one-sentence self-summary
      Save both of these bios and use in profile descriptions across all social networks
    • Elevator Pitch in Action…
    • Elevator Pitch in Action…
    • Professional Website (Self-Hosted)
    • Professional Website (Hosted Landing Page)
    • Hosted Landing Pages
      Flavors.me
      http://flavors.me
      About.me
      https://about.me
      Card.ly
      http://card.ly
      Chi.mp
      http://chi.mp
      Magnitize
      http://magntize.com
      CarbonMade
      http://carbonmade.com
    • Blogs - WordPress
    • Blogs - WordPress
    • Blogs - Blogger
    • Blogs - Blogger
    • Facebook
      Profile Tips
      List your current and past positions so that others in your field can identify you.
      Link to your blog, your website, your Twitter and LinkedIn accounts, etc.
      Use the same profile image for consistency across networks.
      Have your profile reflect your personality, but we don't need to know everything!!
      Claim your vanity URL
      Balance the personal and the professional by using Friends Lists
    • Facebook Vanity URL’s
      http://www.facebook.com/username
    • Facebook & Privacy
      Profile Information
      Control who can see what profile information, including:
      If people see Tagged Photos/Videos of you
      Who can post to your Wall
      Who can comment on your Posts
      The Profile Preview
      Contact Information
      Who's allowed to see what contact info & email addresses
      Applications and Websites
      What kinds of information other people can share about you on their websites
      Apps & Websites -> Public Search
      Control whether your FB page appears in Google/Web searches
    • Facebook & Privacy
    • Facebook & Friends Lists
      Create lists of friends such as personal, professional, school, etc.
      Use those lists to control what status updates and photo albums, etc. people can see.
    • Facebook
    • LinkedIn
      Find a job or just network with others in your field
      Potential employers may find you before you find them
      Recommendations from previous employers
      Full control over how much of your profile you want displayed publicly
    • LinkedIn
    • LinkedIn Tips
      Import your current resume
      Pay attention to LinkedIn percentage system
      Link to all of your social media profiles, website, and blog in the "Websites" section
      Request recommendations!
      Make periodic status updates & comments to stay visible in networks' streams
      Add widgets
      Join Groups
      Answer Questions
    • Management
    • Managing Your Online Presence
      Keep active through status updates
      Monitor your brand through periodic vanity searching
      Update all profiles at once
      Network through comments, recommendations, answers, group activities, etc.
      Keep informed of changes to networks’ privacy settings