Improving how we work for people, planet, and profits.
by Joey Shepp, Green MBA

About the Presenter
• Joey Shepp, Green MBA
• Sustainable Business consultant
• Principal at Earthsite
Web Strategy for Sustainable Brands
JoeyShepp.com

How does the workplace adapt
The Story of our Time to the information age?

The Changing
Workplace
In the last 50 years, the
information age has radically
changed the workplace. This
change has happened so rapidly,
our notion of what it means to be
an information worker is just
starting to catch up.

Information Overload: Feel all too familiar?

Mountains of E-Waste
• 113,000 computers are
discarded every day in the
US.
• Only 18% of computers are
being recycled
• About 80-85 percent of
discarded electronics were
disposed of in landfills
EPA 2008 Study

Energy Waste & Emissions
• Nearly half the power coming
out of the wall is wasted and
never reaches the processor,
memory, disks or other
components
• A computer that rarely gets
turned off can produce close to
a ton of C0² emissions per year

Rethinking how we work The Green Workplace

A Green Workplace takes a holistic and integrated
approach to enhancing work culture, improving place
of work, and reducing environmental impacts.

Energy Efficiency
Applying energy efficiency measures is
the easiest and most affordable way to
cut energy costs.

Energy Efficient Lighting Saves Money
• CFL Bulbs
• Payback in less than 1 year
• Contains Mercury, special disposal
• LED (Soon OLED) Lighting
• Even more efficient
• Non-toxic and recyclable

Energy Efficient Computer Practices
Optimize Power
Unplug from
Buy Energy Star Management
Vampire Power
Settings

Resource: Climate Savers Computing
• Energy efficiency
resources
• Carbon Calculators
• Membership Benefits

E-Waste Recycling
Electronics have the potential to cause
the most environmental damage,
because of their hazardous ingredients.

Locate Local
Electronics Recycling

Staples E-Waste Recycling Program
• Available 7 days a week at all stores
• $10 Fee for large items such as computers, laptops, monitors, and
printers.
• Small items like keyboards, mice, printer cartridges are free
• All brands accepted, doesn’t matter if you purchased it at Staples.

EPA Plug-In Partners
• Many manufacturers and
retailers have already
committed to collecting,
reusing, or recycling old
electronics. EPA recognizes
the following Plug-In To
eCycling partners for their
efforts

Green IT
the study and practice of
using computing resources
efficiently

Green IT Reaches
Tipping Point in Europe
• Almost half of European
enterprises are addressing the
green and sustainable challenges
facing them
• 34% have a green IT strategy in
place now
• 14.5% real cost savings in 12
months
• Company saves nearly 23.2
million euros per year Source: 2008 IDC survey sponsored by Dell

Virtual Servers Makes Use of Unused Resources
• Private ‘slices’ of a
physical server.
• Quick start new
“servers”
• No lost resources

Green Web Hosting
• Renewable Energy
Credits
• Renewable Energy
Powered

Cloud Computing
Accessing programs and data
through the web rather than
locally.

20 Reasons Why Web Apps are Superior
• Never installed • Low-cost support and
• Updates are seamless maintenance
• No legacy • User’s data is kept safe in
• No admin rights required hosting environment
• Available anywhere, anytime • No Viruses
• Platform independent • Low cost global distribution
• Less environmental conflicts • Lower software price entry point
• Enables social possibilities for customers
• Lower cost of sale • Access to the entire assets of the
• Usable from inexpensive PCs Web (APIs, widgets, messaging,
• Piracy-proof collaboration)
• No bad debts • Mobile is here
• Widest potential audience
Source:Vinny Lingham

The Age of the Netbook
• A netbook is a laptop computer
designed for wireless communication
and access to the Internet
• Cheap and available.
• Software and Apps Accessed Online
• Inspired by One Laptop per child

Online Storage Makes File Sharing Easy
• Secure backup, sync, and sharing
made easy.

Micro-Enterprise
Near free internet tools allow
small business to be as
efficient as big business.

Near Free Business Software

Open Source
Open source is a development method for
software that harnesses the power of
distributed peer review and transparency
of process. The promise of open source is
better quality, higher reliability, more
flexibility, lower cost, and an end to
predatory vendor lock-in.

Open Source Software Benefits
•Transparent
•Collaborative
•Low Cost

Open Source Success Stories
• 50%+ of servers run on Apache • 44% of browsers run Firefox
Oct. 2008 W3Schools

Open Source Website Building Platforms
•Joomla
•Most Popular CMS
•Wordpress
•Best for Blogs/Publishers
•Drupal
•Best for Communities

Virtual Meetings
As travel costs increase, more meetings
are going virtual.

Telecommuting Reported Benefits
• 78% of companies allow some
telecommuting
• 68% of companies report
increased productivity
• 60% of companies report
decreased costs
2008 Study by CompTIA

DimDim $20/month

Fuze Meeting $30/month

GoToMeeting $49/month

WebEx $69/month

Cisco Telepresence Room $350,000

Reducing Transportation
Carpools and public transportation benefit
both the environment and employees.

Carpools and Public Transportation
• Carpool Matching: Offer carpool-matching
services that allow employees to find co-
workers that live near them.
• Bike Racks: Encourage biking and walking to
work by providing bike racks outside of the
office.
• Parking Incentives: Provide parking
incentives such as closer/shaded parking
spots for carpoolers.
• Telecommuting: Consider telecommuting to
allow employees to work from home one day a
week work.
• Four day workweek: What about a workweek
with four 10-hour days instead of five eight-
hour days?

Paperless Office
Digital information moves beyond the
bounds of paper, saves trees and
expanding the possibility of
information organization and
presentation.

Ephemeralization: Do More with Less
• Reduce Clutter
• Increase Accessibility/Collaboration
• Discrete/Embedded Computing

Advanced Paper Scanners Save Time
• Character Recognition Software
• Organize/Search Documents

Virtual Fax Send Fax to Email
• Send Word/PDF documents to Fax Numbers
• Receive Faxes, digitally without printing.

Kindle
is the New Book
The next evolution of digital
paper. Many books now being
published in ‘Kindle’ format.

If you must print, print only what you need
• GreenPrint makes it easy to print only the pages you want saving you around
$100 a year on paper and ink, as well as helping to save millions of trees.

Green Purchasing
Many common office products
can now be bought green at cost
effective prices.

Green Office Products are Competitive Today
• CFL Lighting
• Recycled Paper
• Compostable Eatery/Cups
• Furniture from Sustainably Harvested Wood
• Natural Cleaning/Janitorial
• Refillable Ink Cartridges
• Low Toxicity Electronics

Office Depot The Greener Office

The Green Office Innovative ‘Green Screen’

Ergonomics
Interfacing with technology in a
way that is intuitive, transparent,
and ergonomic.

“Sitting is Hard Work”
• Author Galen Granz examines the role
of the chair in modern work culture.
• “Human beings bodies are not
designed to hold any single posture for
long periods of time”.
• Arguement against the modern ‘chair-
desk complex’.

Ball Chair Swopper Stool Hag Chair
Examples of Chair Alternatives

Keep in Motion, Change Position

Same Old QWERTY
• Designed to slow typists down as to keep pace
with the hammer/stamp technology
• Repetitive Stress and Carpal Tunnel Syndrome
Emerged

The Near Future: Multi-Touch Interface

Importance of a Greening Manager
To ensure Green Initiatives take hold, it is
important to have a leader to champion it within
the company or organization.

Greening Manager Saves you Money
• Hire an Greening Manager. It will be
beneficial to have someone in the office
whose sole job is to initiate, engage,
and monitor greening initiatives.
• The money spent on paying somebody
to hold this position will be well worth it
when you get your utility bill and help
save our planet.

Go Further
Green Workplace Resources

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Web Strategy for Sustainable Brands
• Sustainable Business Consulting
• Web Design and Development
• Social Media Marketing
Fairfax, CA
415.259.4546
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