2. Green Products
• Definition : Green products are products
that recycle and do not cause harm to people
or the environment
Example:
• Cars: Green cars are energy-efficient; they
create limited air pollution and greenhouse gases
• Food: Green food isn't necessarily peas and
string beans, although both of these things can be
green
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3. • Environmentally friendly,
• environment-friendly,
• eco-friendly,
• nature-friendly,
• and green are marketing terms referring to
• goods and services, laws, guidelines and
policies that inflict reduced, minimal, or no
harm upon ecosystems or the environment.
4. Why eco products?
• Due to increase in global warming and
climate change the public concern for
environmental issues is gradually
increased over the past decades. The
customers are started demanding eco-
friendly products and they pay more
attention to the environment, wealth and
health.
5. • Eco-friendly products are those products
that will not pollute the earth or deplore
natural resources, product which can be
recycled or conserved, products with
natural ingredients, products containing
organic elements and products contents
under approved chemical
6. • The companies are started adopting green
marketing practices in their activities as a
part of social responsibility and they were
trying to reach the customers with their
green messages.
7. Green movement
• The “Green movement” has entered the
mainstream status in many developed
countries, where eco-friendliness is
becoming a major consumer preference
among the best living in such nations..
8. Current global situations
• More popular
– Low environmental
impacts
• Lock-in & diffusion
– Returns of scale
• Barrier for
introduction
– High switching cost
• Policy
– Tax cut & subsidy
9. Future trends
• Main trend – green
trend
• Influence product
design
– Green materials
– Manufacture
– Disposal
10. Benefits of Green Products
• Human being’s health condition
• Benefits from better water bodies, air quality, building
material, animals, and plants
• Sustainable environmental development
• Green products bring the benefits for the sustainable
developments in the respects of balanced and
equitable economic development, high level of
environmental protection, and renewable natural
resources.
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11. • Green Marketing
• Definition: marketing products and services based
on environmental factors or awareness
• Example: Tata Motors Ltd. has developed their
showroom by using green items and elements in
its design. The taj chain is going to produce eco-
friendly atmosphere by using organic bed linen,
energy efficient bars and napkins that are made of
waste papers.
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Green Marketing
12. What is eco-friendly
product?
• Eco-friendly products refer to those products that
do not affect or cause any harm to the
environment.
• The term Eco-friendly most commonly refers to
products that contribute to green living or
practices that helps to conserve resources like
water and energy.
13. Why to use eco-friendly
products?
• Do not harm the environment
• To minimize carbon footprint or the emission
of greenhouse gases
• To maintain ecological balance
• To reduce exploitation of resources
• Save energy
• can be recycled and reused
• Value
• Shifting to Eco-friendly products a great move
towards Sustainability
14. Paper bags and plastic
bags
Paper bags
•Paper comes from trees
•made from a renewable resource
•can biodegrade
•are recyclable
Plastic bags
•Plastic comes from oil
•Can be reused
•Non-biodegradable
•Highly recyclable
15. Facts
• On Resource Use – Renewable Versus Non-
Renewable Resources
• On Manufacturing - Plastic Bag Manufacturing
is More Environmentally Friendly
• On Solid Waste – Paper Generates More
Waste
• On Recycling - Both Bag Types are Highly
Recyclable
• On Reuse – Plastic Outperforms Paper
16. LED’s
Positives
• Long lasting
• Very less power consumption
• More brighter
• 50,000 hours or more if properly engineered
• Very Low energy consumption
• No mercury is used as in CFL’s
• Available in a multitude of colors
• Pure white light means no color will be filtered out.
• Low functioning temperature
Negatives
• Less potential output
• Slightly more expensive to purchase
17. Incandescent Bulbs
Positives
• Cheap
• Be generally stronger light output
• Better for seeing through Fog and Smoke
Negatives
• Very short life about 1000 hours
• Very inefficient
• Heavy on power consumption
• Yellowish color filters out anything with
yellow in it, i.e., White looks yellow,
yellow doesn’t show, red looks brown,
green looks black.
18. Natural Gas
• CNG –compressed natural gas
• It is substitute fossil fuel for DIESEL,PETROL,PROPANE
• It is cheap than other fuels
• CNG produces up to 95% less carbon monoxide compared to
gasoline and diesel
• CNG-powered vehicles have lower maintenance costs than other
hydrocarbon-fuel-powered vehicles
• Increased life of lubricating oils
Drawbacks
• It require a greater amount of space for fuel storage than conventional
gasoline powered vehicles
• Increased vehicle cost
19. Petroleum Fuel
Advantages
• It is highly available
• it can provide better performance
• It is fairly safe to store
• Due to its liquid form, it is easy to transport
Disadvantages
• Produces more carbon dioxide and nitrogen oxide , a major cause of
global warming
• It is a limited resource
20. Some Electrical appliances
Refrigerators & Air Conditioners
• Digital Inverter Technology in Compressor
• Comes with energy rating
Televisions
• LED is preferable to LCD
• It consumes up to 40% less power for the same
size display
21. Drawbacks of Green
Product
• More time and money consuming
– Example of Greenworks Cabinetry
• Lack of support
– Example of South Florida green development
expert
• Exaggerations or outright lies
– So-called green household cleaners are
sometimes more toxic
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22. • Using green products can help consumer with their
foods, households, and outdoor environment
• Buying green products becomes a trend
• Government encourages companies to sell green
products
• Green products have drawbacks
– High cost
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