Identifying and building relationships with key individuals and entities who can influence others is one key to ensuring the Gospel message is spread throughout the world. This session will lay out a simple and actionable framework for influencer marketing and provide a 5-step action plan that will help attendees realize success through harnessing and activating the power of relationships.

1. Hastening the Work through
Influencer Marketing:
Harnessing the Power of Relationships
John Dye
BONCOM

2. Text DYEJO to 50500
@dyejo
#intersect
John Dye
BONCOM

3. HOW WE GOT HERE—THEN VS. NOW

4. HOW WE GOT HERE—THEN

5. HOW WE GOT HERE—NOW

6. HOW WE GOT HERE—NOW

8. WE ARE ALL BROADCASTERS

9. MANY OF US ARE “INFLUENCERS”

10. WHAT IS AN “INFLUENCER?”
• Someone recognized as a thought leader or expert on
a topic
• Chief of a “tribe”

11. WHY ARE INFLUENCERS IMPORTANT?
• Filter
– Help with channel identification and content creation
• Amplify
– Help messages get to their target audience
• Trendset
– Not only understand the conversation, they help create the
conversation

12. PLACEHOLDER FOR YOUR VIDEO OR GRAPHIC

13. INSTITUTION VS. INDIVIDUAL

14. Path to influencer marketing
Define
Discover
MonitorActivate
Measure

15. Path to influencer marketing
Define
• DEFINE
– Identify target audience
• Understand who impacts how
they think, act, & feel

16. #ShareTheGift Nativity Video
“Like-minded
individuals”
• DEFINE
– Identify target audience
• Understand who impacts how
they think, act, & feel

17. Path to influencer marketing
Define
Discover
• DISCOVER
– Review influencers and their
content. See if they align well
with your objectives and
target audience.

18. Piano Guys
3,620,426
Peter Hollens
946,707
David Archuleta
125,873
Devin Graham
2,860,266
Shaytards
3,134,397
Stuart Edge
2,287,116
Cute Girl Hairstyles
3,062,720
Alex Boye
376,709
Lindsey Stirling
6,167,072
Gardiner Sisters
434,967

19. Path to influencer marketing
Define
DiscoverMonitor
• MONITOR
– Ask yourself:
• What topics do they write about?
• What do they share?
• What does their audience ask, and how do
they interact?

20. #ShareTheGift Nativity Video

21. Path to influencer marketing
Define
Discover
Monitor
Activate
• ACTIVATE
– Create relationships, build
trust, plan on how you will
work together

22. ThePianoGuys - Portuguese
(Google+)
Peter Hollens
(Facebook)
I Love Jesus Christ
(Facebook)
ThePianoGuys
(YouTube)
DevinSuperTramp BTS
(YouTube)
Peter Hollens
(YouTube)
We Broke a World
Record (Shaytards)

23. Path to influencer marketing
Define
Discover
MonitorActivate
Measure
• MEASURE
– Track relationships and
measure how they create
desire outcomes
– Express gratitude
– Review and iterate

24. Over 3.5 million views on
mentions from top
Mormon YouTubers talking
about the event.
#sharethegift was trending
during the event and video
launch.
9 million+ views

26. In closing . . .
• Don’t just look at # of followers; look at influence
• Help influencers serve their audience, and you both win
• Review secondary reach of influencers
• Don’t just create a campaign; make a movement
• There is a difference between a list and a relationship

27. Thank You!
John Dye
BONCOM