Social Media Marketing / Personal Branding Lecture 2

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Today we concentrate on the value of planning your blog strategy. We spoke more about the value of the Pareto Principle, especially when selecting your topic and choosing what to share your expertise on.

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Social Media Marketing / Personal Branding Lecture 2

  1. 1. LSC 432: Jam Session #2 Social Media for the Life Sciences
  2. 2. Topics?How did choosing topics go? Easy? Difficult? Why is this so important?
  3. 3. Mark AlbionStudy by Srully Blotnick1500 Business School Grads DON STANLEY | @3rhinomedia | Spring 2013
  4. 4. Mark AlbionStudy by Srully Blotnick1500 Business School GradsCat A: said they wanted to make money first so that they could do whatthey really wanted to do later—after they had taken care of their financialconcernsCat B: said they would pursued their true interests first, sure that moneyeventually would follow. DON STANLEY | @3rhinomedia | Spring 2013
  5. 5. Mark AlbionStudy by Srully Blotnick1500 Business School GradsCat A: said they wanted to make money first so that they could do whatthey really wanted to do later—after they had taken care of their financialconcernsCat B: said they would pursued their true interests first, sure that moneyeventually would follow.CAT A Respondents: 1245 (83%)CAT B Respondents: 255 (17%) DON STANLEY | @3rhinomedia | Spring 2013
  6. 6. Mark AlbionStudy by Srully Blotnick1500 Business School GradsCAT A Respondents: 1245 (83%)CAT B Respondents: 255 (17%)After 20 years, 101 of the 1500 respondents had become millionaires. Howmany do you think were in each category?CAT A = ?CAT B = ? DON STANLEY | @3rhinomedia | Spring 2013
  7. 7. Mark AlbionStudy by Srully Blotnick1500 Business School GradsCAT A Respondents: 1245 (83%)CAT B Respondents: 255 (17%)After 20 years, 101 of the 1500 respondents had become millionaires. Howmany do you think were in each category?CAT A = 1 out of the 1245 respondentsCAT B = 100 out of the 255 DON STANLEY | @3rhinomedia | Spring 2013
  8. 8. Mark AlbionThe studys author, Srully Blotnick, concluded that "the overwhelmingmajority of people who have become wealthy have become sothanks to work they found profoundly absorbing. . . . Their luck arosefrom the accidental dedication they had to an area they enjoyed.”What is your key takeaway? DON STANLEY | @3rhinomedia | Spring 2013
  9. 9. Case StudiesLet’s review some real-world case studies.Please note: each person has• a focus,• a core audience they speak to,• they are not big names outside of their industries,• they don’t have formal degrees in their areas of expertise• are doing very well financially WHILE pursuing their core interest DON STANLEY | @3rhinomedia | Spring 2013
  10. 10. Ana-White DON STANLEY | @3rhinomedia | Spring 2013
  11. 11. Patrick Flynn DON STANLEY | @3rhinomedia | Spring 2013
  12. 12. Gary Vaynerchuk DON STANLEY | @3rhinomedia | Spring 2013
  13. 13. Scott Stratten DON STANLEY | @3rhinomedia | Spring 2013
  14. 14. Mari Smith DON STANLEY | @3rhinomedia | Spring 2013
  15. 15. Lewis Howes DON STANLEY | @3rhinomedia | Spring 2013
  16. 16. Marcus Sheridan DON STANLEY | @3rhinomedia | Spring 2013
  17. 17. James Wedmore DON STANLEY | @3rhinomedia | Spring 2013
  18. 18. Joe Pulizzi DON STANLEY | @3rhinomedia | Spring 2013
  19. 19. Key Takeaways? What are your impressions after reviewing these case studies? What can you learn by studying and deconstructing their blogs and social media activities? DON STANLEY | @3rhinomedia | Spring 2013
  20. 20. Homework • Download Stanford Smith’s 7 Minute Blog Strategy from www.pushingsocial.com. Read the book and complete the Minute #1 homework assignment “Setting Your Goals”. • Print and bring to class next class. We will discuss in class what topics are, how to narrow your focus, etc. • Begin setting up your blog professional blog • Google yourself. Type out what search results you find. DON STANLEY | @3rhinomedia | Spring 2013

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