Business Etiquette in the Digital Age
The Power of Social Media
What do these brands have in common?
Tweeted during                            Japanese DisasterGilbert Gottfried fired as voice of AFLAC duckfor remarks on hi...
AFLAC Insures about 1 out of every 4Households in Japan
Person at Social Media agency fired and agency fired
#1 Ranked Super Bowl Ad based on Tweets & Positive Sentiment
Tweeted during                       Egyptian                      revolutionNo one was fired but apology wasissued after p...
John Galliano, Head Designer of Dior Fired After “I Love Hitler”   Your Fired!
Tweeted from Red Cross       Account
Making the best of a difficult situation
Lemons to Lemonade
Social Media Sobriety Test
Last Night Never Happened?
is the                    new                 Résumé77% of employers surveyed reported performing a        "Google" search...
Your Hired! 92% of companies actively hiring in 2010 currently use or plan               to recruit via social networks.  ...
8 percent of companies with more than 1,000 employees have  fired someone for social media actions—double what was        ...
Talent Crisis & Training GapOnly 29% of Companies have a Formal Social Media Policy              Source: Manpower Survey 2...
Do’s & Don’ts
Everything you post online            is visible by all• Don’t think that what you do on    Facebook or Twitter is just be...
•   Do get on social media,    professionally.•   Do think of it like a resume.• Do know that we are all learning         ...
Questions?email:  dr4ward@me.com web: http://www.dr4ward.com/twitter:  http://twitter.com/DR4WARDLinkeIn:  http://www.link...
New Business Etiquette in the Digital & Social Age - You're Fired or You're Not Fired?
New Business Etiquette in the Digital & Social Age - You're Fired or You're Not Fired?
New Business Etiquette in the Digital & Social Age - You're Fired or You're Not Fired?
New Business Etiquette in the Digital & Social Age - You're Fired or You're Not Fired?
New Business Etiquette in the Digital & Social Age - You're Fired or You're Not Fired?
New Business Etiquette in the Digital & Social Age - You're Fired or You're Not Fired?
New Business Etiquette in the Digital & Social Age - You're Fired or You're Not Fired?
New Business Etiquette in the Digital & Social Age - You're Fired or You're Not Fired?
New Business Etiquette in the Digital & Social Age - You're Fired or You're Not Fired?
New Business Etiquette in the Digital & Social Age - You're Fired or You're Not Fired?
New Business Etiquette in the Digital & Social Age - You're Fired or You're Not Fired?
New Business Etiquette in the Digital & Social Age - You're Fired or You're Not Fired?
New Business Etiquette in the Digital & Social Age - You're Fired or You're Not Fired?
New Business Etiquette in the Digital & Social Age - You're Fired or You're Not Fired?
New Business Etiquette in the Digital & Social Age - You're Fired or You're Not Fired?
New Business Etiquette in the Digital & Social Age - You're Fired or You're Not Fired?
New Business Etiquette in the Digital & Social Age - You're Fired or You're Not Fired?
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New Business Etiquette in the Digital & Social Age - You're Fired or You're Not Fired?

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Recent scandals and firings demonstrate a lack of understanding on how to use social media correctly and the blurring of the lines between our personal and professional lives. What are the challenges and opportunities facing students, communication professionals, and companies using social media? What are the "do's and don'ts" for using social and digital tools to get and keep your job?

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  • New Business Etiquette in the Digital & Social Age - You're Fired or You're Not Fired?

    1. Business Etiquette in the Digital Age
    2. The Power of Social Media
    3. What do these brands have in common?
    4. Tweeted during Japanese DisasterGilbert Gottfried fired as voice of AFLAC duckfor remarks on his personal Twitter Account about Japan after natural disaster.
    5. AFLAC Insures about 1 out of every 4Households in Japan
    6. Person at Social Media agency fired and agency fired
    7. #1 Ranked Super Bowl Ad based on Tweets & Positive Sentiment
    8. Tweeted during Egyptian revolutionNo one was fired but apology wasissued after public outrage.
    9. John Galliano, Head Designer of Dior Fired After “I Love Hitler” Your Fired!
    10. Tweeted from Red Cross Account
    11. Making the best of a difficult situation
    12. Lemons to Lemonade
    13. Social Media Sobriety Test
    14. Last Night Never Happened?
    15. is the new Résumé77% of employers surveyed reported performing a "Google" search on job applicants. Source: Monster.com Survey 2010
    16. Your Hired! 92% of companies actively hiring in 2010 currently use or plan to recruit via social networks.       Of this group, which social networking Sites do you or your company use to find candidates? •   86% LinkedIn / 60% Facebook / 50% Twitter              Source: Jobvite Social Recruitment Survey 2010
    17. 8 percent of companies with more than 1,000 employees have fired someone for social media actions—double what was reported in 2008. Source: 2009 study by Internet security firm Proofpoint
    18. Talent Crisis & Training GapOnly 29% of Companies have a Formal Social Media Policy Source: Manpower Survey 201090% of employees say they have to figure things out on theirown (no training).50% of talent in the marketing and communications industryfeel undertrained and with no definable career path.McKinsey employees spend one month a year inprofessional development vs. two days at the averageagency. 
    19. Do’s & Don’ts
    20. Everything you post online is visible by all• Don’t think that what you do on Facebook or Twitter is just between you and your friends.• Don’t post about drug or alcohol abuse, profanity, off-color or sexual humor, and other inappropriate conduct.
    21. • Do get on social media, professionally.• Do think of it like a resume.• Do know that we are all learning Your Hired!
    22. Questions?email:  dr4ward@me.com web: http://www.dr4ward.com/twitter:  http://twitter.com/DR4WARDLinkeIn:  http://www.linkedin.com/in/dr4ward

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