LSC332 Creating Your Own Brand

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Do you want to learn how to take control of your job search? Do you want to know how to create your own brand that can help you find your dream job? In today's lecture I share a few stories and tips from successful professionals on how to do just that. The most important point to remember is you MUST do the introspective work to be successful. Any questions let me know.

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  • How will you distribute. What methods have you used? Give newspaper example from course book.
  • How will you distribute. What methods have you used? Give newspaper example from course book.
  • How will you distribute. What methods have you used? Give newspaper example from course book.
  • How will you distribute. What methods have you used? Give newspaper example from course book.
  • How will you distribute. What methods have you used? Give newspaper example from course book.
  • How will you distribute. What methods have you used? Give newspaper example from course book.
  • How will you distribute. What methods have you used? Give newspaper example from course book.
  • How will you distribute. What methods have you used? Give newspaper example from course book.
  • How will you distribute. What methods have you used? Give newspaper example from course book.
  • How will you distribute. What methods have you used? Give newspaper example from course book.
  • How will you distribute. What methods have you used? Give newspaper example from course book.
  • How will you distribute. What methods have you used? Give newspaper example from course book.
  • How will you distribute. What methods have you used? Give newspaper example from course book.
  • How will you distribute. What methods have you used? Give newspaper example from course book.
  • How will you distribute. What methods have you used? Give newspaper example from course book.
  • How will you distribute. What methods have you used? Give newspaper example from course book.
  • LSC332 Creating Your Own Brand

    1. 1. LSC 332: LectureIntroduction to Identity DON STANLEY | @3rhinomedia | Fall 2012
    2. 2. What is Identity? [Assignment]: • Creating Logo (color, fonts, arrangement) • Business Card • Letterhead • Resume • Envelope (extra credit) DON STANLEY | @3rhinomedia | Fall 2012
    3. 3. Why Should You Care?1. What’s the average length of time in a job in 20s? DON STANLEY | @3rhinomedia | Fall 2012
    4. 4. Why Should You Care?1. What’s the average length of time in a job in 20s? 13 months DON STANLEY | @3rhinomedia | Fall 2012
    5. 5. Why Should You Care?1. What’s the average length of time in a job in 20s? 13 months2. What’s the overall average length of time in a job? DON STANLEY | @3rhinomedia | Fall 2012
    6. 6. Why Should You Care?1. What’s the average length of time in a job in 20s? 13 months2. What’s the overall average length of time in a job? 2.2 years DON STANLEY | @3rhinomedia | Fall 2012
    7. 7. Why Should You Care?1. What’s the average length of time in a job in 20s? 13 months2. What’s the overall average length of time in a job? 2.2 years3. 70% of American workers experience stress-related illness DON STANLEY | @3rhinomedia | Fall 2012
    8. 8. Why Should You Care?1. What’s the average length of time in a job in 20s? 13 months2. What’s the overall average length of time in a job? 2.2 years3. 70% of American workers experience stress-related illness4. 33% increase of heart attacks on Monday mornings DON STANLEY | @3rhinomedia | Fall 2012
    9. 9. Why Should You Care?1. What’s the average length of time in a job in 20s? 13 months2. What’s the overall average length of time in a job? 2.2 years3. 70% of American workers experience stress-related illness4. 33% increase of heart attacks on Monday mornings5. According to the CDC more people die at 9 am Monday than any of time or day of the week DON STANLEY | @3rhinomedia | Fall 2012
    10. 10. Why Should You Care?1. What’s the average length of time in a job in 20s? 13 months2. What’s the overall average length of time in a job? 2.2 years3. 70% of American workers experience stress-related illness4. 33% increase of heart attacks on Monday mornings5. According to the CDC more people die at 9 am Monday than any of time or day of the week6. Why did Dan Miller, Career Coach, start a radio show on Sunday nights? DON STANLEY | @3rhinomedia | Fall 2012
    11. 11. Why Should You Care?1. What’s the average length of time in a job in 20s? 13 months2. What’s the overall average length of time in a job? 2.2 years3. 70% of American workers experience stress-related illness4. 33% increase of heart attacks on Monday mornings5. According to the CDC more people die at 9 am Monday than any of time or day of the week6. Why did Dan Miller, Career Coach, start a radio show on Sunday nights?7. How many hours are in a week? DON STANLEY | @3rhinomedia | Fall 2012
    12. 12. Why Should You Care?1. What’s the average length of time in a job in 20s? 13 months2. What’s the overall average length of time in a job? 2.2 years3. 70% of American workers experience stress-related illness4. 33% increase of heart attacks on Monday mornings5. According to the CDC more people die at 9 am Monday than any of time or day of the week6. Why did Dan Miller, Career Coach, start a radio show on Sunday nights?7. How many hours are in a week?8. How many are dedicated to working? DON STANLEY | @3rhinomedia | Fall 2012
    13. 13. 3 Core Areas to Highlight1. Skills/Abilities DON STANLEY | @3rhinomedia | Fall 2012
    14. 14. 3 Core Areas to Highlight1. Skills/Abilities2. Personality Traits DON STANLEY | @3rhinomedia | Fall 2012
    15. 15. 3 Core Areas to Highlight1. Skills/Abilities2. Personality Traits3. Values/Dreams/Passions DON STANLEY | @3rhinomedia | Fall 2012
    16. 16. Let’s look at some Examples When you see these samples, what comes to mind? • What are their skills? • What are their personalities like? • What would they love to do? • www.egrantdesign.com/portfolio/ • Smashing Magazine • Web Design Ledger DON STANLEY | @3rhinomedia | Fall 2012
    17. 17. What do you want to say? Homework: Answer these questions • What are your skills/abilities? • What are your personality traits? • What are your values/dreams? • What companies need these traits and would value them? Create logo samples. Be willing to experiment. Think colors and fonts (dafont). Have samples ready to share next Tuesday. Then we’ll talk about colors and business cards DON STANLEY | @3rhinomedia | Fall 2012

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