A quick guide to using LinkedIn and social media to help your job hunt along in two ways: finding the people with jobs, and making them want to find you. Please reach out if you would like the voiceover: @drwrchrds

1. Linked ,
Buttoned Up
Using LinkedIn (and Other Social Media)
in Your Job Hunt
March 3, 2012

2. Introductions...
Andrew Richards
about.me/drewrichards
linkedin.com/adrichards
@drwrchrds

3. Agenda
1. The why?
2. Using Social Media to attract the right
people (inbound)
3. Using Social Media to find the right
people (outbound)
4. Link the digital and physical you

4. The Why?

5. Inbound
YOU

6. Who are you?

7. Who are you?

8. Who are you? - two versions
Who you are:
Who thinks you are:

9. Who are you? - two versions
Who you are:
Who thinks you are:
?

10. Who are you? - two versions
Who you are:
(prescriptive)
Who thinks you are:
(emergent) ?

11. Who are you? - two versions
Who you are:
(prescriptive)
Who thinks you are:
(emergent) ?

12. Who are you? - homework
ME

13. Who are you? - homework
ME + College

14. Who are you? - homework
ME + Hometown

15. Who are you? - homework
ME + Fraternity

16. What to do?
Delete it all?

17. What to do?
Embrace. Create. Curate.

18. How to look good:
Personal SEO (Search Engine Optimization):
1. Keywords - specificity counts
SMB Marketing, UX Software Engineer
2. Link it Together - cohesive online presence
3. Stay Relevant - keep extras present, but
low-key

19. Example Summary

20. Example Job Description, Skills

21. Extras
1. Get recommendations - from
professors/bosses, not other students
2. Join groups relating to your interests
3. Link to blog, Twitter, portfolio
4. PICTURE

22. Connections are like...
0

23. Connections are like... Social Proof
1

24. Connections are like... Social Proof
30

25. Connections are like... Social Proof
100

26. Connections are like... Social Proof
500 +

27. The improved you!

28. The improved you!

29. Outbound
YOU

30. Who are you looking for?
"What do I want to do?"
"Who is doing that already?"

31. A process
1. Do your research
2. Get in touch!
3. Automate the process as much
as possible

32. A process - do your research

33. A process - do your research
recruiter

34. A process - do your research

35. A process - extras
To get the names of people outside
your network:
1. Google their "headline"
2. Add connections/join groups to expand your
network

36. A process - get in touch!
By phone:
1. Find a direct # at sites like Jigsaw.com
2. Call main number and ask to be connected

37. A process - get in touch!
By email:
1. Find any person at the company's email to
get the email format, typically it will be:
first.last@company.com
flast@company.com
first@company.com
2. When sending an email, reference your
voicemail - builds familiarity

38. A process - get in touch!
Be honest, open, clear.
Introduce yourself, and give a reason why you
are getting in touch:
"I wanted to introduce myself... I like that you
are doing ____, I am passionate about ____."

39. A process - get in touch!
Be a problem solver:
"I understand you are involved in ____, I am
interested in doing ____, ____, or ____."
"I see you are doing ____, I would recommend
you also do ____, ____, or _____."

40. A process - get in touch!
Automate as much as possible:
1. Template all emails: introduction, thank you,
follow up
2. Set calendar reminders for following up
once, twice
BUT...

41. A process - get in touch!
BE YOURSELF
1. Be real, earnest.
2. Let YOU shine through.
BECAUSE...

42. Who are you looking for?
At the end, you're not finding a profile.
You're finding a person.

43. Connect the physical and digital

44. Connect the physical and digital
1. Drive to Your Hub -
Linkedin, personal site,
facebook, etc.
2. Mobile/QR Codes
3. Real-World Networking

45. Discussion

46. End
Thank You
Andrew Richards
about.me/drewrichards
linkedin.com/adrichards
@drwrchrds

47. End
Image credits:
www.linkedin.com
www.google.com
http://whatdoclientsreallywant.com/wp-content/uploads/2011/01/thumbs_up.jpg
http://img.ffffound.com/static-data/assets/6/565ff5b02dce6041cb1ebe7b2d0caf290318e4d1_m.png
http://www.vectortemplates.com/raster/superman/superman-logo-012-a.png
http://www.businessinsider.com/infographic-who-really-uses-linkedin-2012-2