Slides from LinkedIn workshop from ViikkiAreena

1. LinkedIn – Building Your Professional Profile
Henri Annila
Student Coordinator
henri.annila@ykl.fi
050 343 8980
www.linkedin.com/in/annila

2. Core idea of your LinkedIn-profile
The main tasks for your profile:
– Marketing yourself and your skills
– Building, maintaining and utilizing your networks
– Making your strengths visible
Profile must be targeted to the sector or goal you are heading for
Three different aspects in your profile
1. Who are you? (personality)
2. Where are you coming from? (skills)
3. Where are you going to go? (motivation)
In the background are your vision of your strengths, goals and opportunities aka self-
knowledge
Your person in everyday life vs. your person in working life

3. Why you should be in LinkedIn?
Because there are already:
– Headhunters
– HR-people
– Jobs (open and hidden ones)
– Employers
– Discussions and new ideas
– Your colleagues (old, present and future)
– Information about your field of interest and possibilities!
You can show your personality, skills and goals wider in LinkedIn than just in your CV and application
If you are on LinkedIn, your new boss can find you
Help to get started from
Linkedin-guide (in Finnish) or
from Google!

4. Few words about the behavior on
LinkedIn and good to know -things
You can ask a person to be your contact when you have met her/him
Exception LION-members (Linked In Open Network)
You can follow and discuss with all interesting people in LinkedIn!
If you visit someone’s profile, she/he will get infomartion about the visit
Unless you dismiss this feature
Your person in everyday life vs. your person in working life

5. Let’s begin:
Settings

6. Let’s begin: Settings

7. Let’s begin: Settings

8. LinkedIn-address (URL) – customize!
8

9. First impression:
Pictures and title

10. Pictures: you and the background

11. Title: 120 characters, your story in a nutshell
Your status at the moment OR
Different things: role x I character y I skill z
For ex. x-area student specializing in z
Remember the key words!

12. Core content:
The most important
pieces of your profile

13. 1. Who are you? (personality)
2. Where are you coming from? (skills)
3. Where are you going to go? (motivation)
Content pieces can be:
Contact information (!), links to your webpage, projects, some-channels eg.
Key words
Two readers: people and search engine
Whichs words are the people you follow/admire using?
Portfolio: links to other material and thing you have done and are doing
(eg. Publications, webpages, presentations, blogs etc.)
Core content: Summary

14. Core content: Experience
Your position at the moment
Different roles, technologies, skills, methods, programs,
reports etc.
Remember the KEYWORDS!
Links to you project pages, presentations eg.
Recommendations

15. Open up what you have done and
achieved:
– Major and minors
– Thesis/Dissertation
– Big entities
– Co-operation with companies
– Credits, awards and prizes.
Projects and links
Core content: Education

16. Other content

17. Other content: Recommendation

18. Other content: Skills
• The things you’re good at
• Wide list of skills related to: your field of studies,
common skills in working life and personal skills
• You can change the order of the skills
• Endorsements = “yes, this guy really knows
something about this thing”
• In public profile mode or in someone’s profile:
”learn more about this skill” eg. How many
LinkedIn-users have this skill, where they are
working, what other skills they have, their posts in
LinkedIN, in which groups they are

19. For example: ”Environmental awareness”
https://www.linkedin.com/topic/environmental-awareness?trk=mprofile_topic

20. Bonus!
Mark the other
people who have
worked in the
project or
publication with
you!
Other content:
Projects and Publications

21. Interests:
Professional
Personal
Languages
Courses
Organizations
Recommendations
Certifications
Publications
Other content

22. LinkedIn: Perfect tool
for data mining

23. 1st level connections are the linkd to the 2nd and 3rd
level connection
 The amount and quality of the information
Customize your Connection-message!
Stalk and learn
google site:linkedin.com firstname lastname
Check you connection to new connections – watch
out the fake profiles
Join to interesting groups and be active in them
Like, comment and share
Follow interesting people and organizations, even if
you don’t know them
A gold mine: your networks!

24. Corporation pages – Follow the
interesting ones

25. Jobs on LinkedIn

26. Applying for a job through LinkedIn

27. ”Silent” job hunt in LinkedIn
Askel kerrallaan –ohjeet tähän.
Step by step instruction to
private job hunting are here (in
Finnish) and here (in English)

28. Data mining in LinkedIn

29. Data mining in LinkedIn

30. Data mining in LinkedIn

31. 1. Keywords – the reader can be a human or a search engine
2. Make yourself visible
3. Tell where you are going and what inspires you
4. Use data mining to help you to plan your future
Take at least these things with you!
Henri Annila
Student Coordinator
Henri.annila@ykl.fi
050 343 8980
www.linkedin.com/in/annila

32. Loimu ry
Mikonkatu 8 A, 8. krs
00100 Helsinki
loimu.fi