Social media your_business

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Social media allows you to be yourself, tell your story, and share your unique, personal view of the world (but...let other people share it).

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Social media your_business

  1. 1. Personally and professionally, we’re using social media in PLENTY OF MEANINGFUL WAYS.
  2. 2. A powerful global conversation has begun… Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed.
  3. 3. q LinkedIn is for people you know. Facebook is for people you used to know. Twitter is for people you want to know. *when using social media for personal use.
  4. 4. Who are these people?
  5. 5. They’re people like Ted…
  6. 6. Oops…not that Ted. THIS Ted. He’s a human.
  7. 7. From Twitter… to to… real life
  8. 8. Now meet Deb…
  9. 9. Social. Media is… • The collective of online communications channels dedicated to: • community-based input • interaction • content-sharing • collaboration source: whatis.com
  10. 10. Social Media: Allows you to: • Be yourself. • Tell your story. • Allows you to share your unique, personal view of the world (but…let other people share it.).
  11. 11. 83% of of people who are 18 – 29 years old are active on social media source: hubspot
  12. 12. 70% of people who are 30 – 49 years old are active on social media. source: hubspot
  13. 13. 51% of people who are 50+ are active on social media.
  14. 14. social media and blogs reach 80% of all U.S. internet users Source: hubspot
  15. 15. “Being accessible – being human and approachable – was a goal for us from day 1.” - Linda Boff, GE’s Executive Director of Global Brand Marketing
  16. 16. Slide from hubspot
  17. 17. keep pace with change
  18. 18. be nimble
  19. 19. listen don’t scream. don’t use all caps.
  20. 20. be consistent across all your online social media platforms Language Design Graphics Fonts Logos
  21. 21. focus On your customer’s interests and needs
  22. 22. simplicity
  23. 23. Social media is learning… how to make more of an impact with less marketing.
  24. 24. Quality Matters “Don’t expect your reader to accept a piece of writing that you wouldn’t accept yourself.” -Donald H. Ross
  25. 25. Facebook for Business
  26. 26. Select your Category
  27. 27. Local Business Options
  28. 28. What are you agreeing to?
  29. 29. Hover over Cover Photo to Change It Keep it consistent with your brand. Choose company logo or a photo that represents your business. Do not use a headshot or a personal photograph.
  30. 30. Stocksy.com Thinkstock.com Photopin.com Where to find high-quality images:
  31. 31. Admin Panel
  32. 32. Source: allfacebook.com
  33. 33. Facebook Search Now includes hashtags…(it used to be pointless because it didn’t link to anything)
  34. 34. Now Facebook shows you other relevant conversations that are hashtagged { # } the #hashtag symbol
  35. 35. The hashtag… Word or phrase prefixed with the symbol #. Placed before important words. Provide a way to group messages. You can search the hashtag and get the set of messages that contain it.
  36. 36. Twitter for business
  37. 37. Set Up Your Account • Don’t be an egg (upload profile photo) • Hatch your account • Fill out your bio • Write in first person • Be human • Don’t overly promote yourself • Make it easy to manage
  38. 38. Social Media Management • Hootsuite • Sprout Social • Buffer App
  39. 39. Bufferapp.com
  40. 40. Integrations:
  41. 41. Social Media Strategy • Define target market • Where do they hang out? • Build your community What are they talking about? • Develop content strategy
  42. 42. Create Editorial Calendar Think like a publisher. Plan ahead. Schedule tweets, updates.
  43. 43. Where to Find Ideas for Content: Feedly Google Alerts Industry News/Blogs/Magazines Brands Doing it Right
  44. 44. Why is Content so Important? Helps people relate to what you do Consumers don’t want to read product specs They want to be entertained AND informed.
  45. 45. Brands who get it: Red Bull Lululemon General Electric
  46. 46. Measure Google Analytics Facebook Insights Twitter Analytics
  47. 47. Questions? Visit: www.jessicaannmedia.com Email: jessica {at} jessica ann media dot com (no spaces) Twitter: @itsjessicann Google+: Jessica Ann
  48. 48. Images courtesy of

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