Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Beyond The Resume


Published on

Learn how I landed my dream job through innovated social media techniques in this lousy job market!

  • Be the first to comment

  • Be the first to like this

Beyond The Resume

  2. 2. My Story… Andrew C. (Andy) Marris, MBA  Adjunct Business and Marketing Instructor for the College of Business and Management here at Cardinal Stritch University for the past 3½ years  Leadership Training Specialist & Interim Director of Marketing and Communications at MRA–the m a na g e m e nt a s s o c ia tio n for the past 9+ months  But before that, I was the Manager of Business and Market Development at a local information technology (IT) company for 7 years…
  3. 3. Then came Monday, July 25,2011…
  4. 4. Job Bank Black Hole
  5. 5. Dance of the Resumes
  6. 6. And then… A Ep ip ha ny ! nA trusted friend of mine joked… “I y o u g ive y o ur re s um e to te n f d iffe re nt re c ruite rs , y o u will e nd up g e tting e le ve n d iffe re nt o p inio ns . ” This is when I decided to take control of my job search
  7. 7. Agenda Online resources I found invaluable…  LinkedIn  Facebook  Twitter  YouTube  About.Me     QR (Quick Response) Codes Other offline resources you need to use to your advantage
  8. 8. Start with Two Cutting-EdgeBooks
  9. 9. Unlo c k the Hid d e n Jo b M rke t a A veritable project management plan for your job search Goes way beyond old fashioned networking Author Martha Finney actually responds!
  10. 10. G ue rrilla M rke ting fo r Jo b Hunte rs 3 . 0 a A cornucopia of ideas virtually no one else is using Full of actual stories from successful job hunters and their brilliant ideas for getting noticed An easy read
  11. 11. LinkedIn An absolute must have for the job seeker  Have a dynamic photo of yourself  Start with a compelling summary, including contact info  Use all 50 skills for Search Engine Optimization (SEO)  NEW Get endorsed for the skills you list !  Don’t wait until others add skills for you… Add 50 now!  Get at least 3 recommendations – Recommend others and you will receive, as well… …and list contact info, again!
  12. 12. LinkedIn An absolute must have for the job seeker  Then list experience and education histories (not before)  Join 50 groups  List contact info a 3rd time!  Find out who your contacts know, and who your contacts’ contacts know  Use Advanced Search to find hiring managers at “dream companies”
  13. 13. LinkedIn Wayne Breitbarth  Local author of’s #1 LinkedIn book
  14. 14. Facebook Present the BEST you  Have a dynamic picture  Hide or delete those moments on your timeline you wouldn’t want a hiring manager to see I know. It takes the fun out of Facebook, but…  You need a job, right? Reference checkers are checking you out!  Don’t be fooled. It’s very easy to get around “Facebook Security Settings.”  “Like” things that relate to your “dream job”  Find out who your friends know, and who your friends’ friends know
  15. 15. Twitter Follow the Leaders  Industry Leaders  Recruiters, HR & Hiring Managers Tweet your unique ideas and experiences  Be seen as an industry thought leader, yourself! Who wouldn’t want to hire you!?!
  16. 16. YouTube If you have video on-the-job…  Upload it!
  17. 17. About.Me The Game Changer  A centralized repository for AL of your social L presence  A tractor-beam for recruiters and hiring managers to notice YOU and YOUR unique talents  A creative outlet to your personal brand
  18. 18. Business cards included with an account…  50 cards for FREE! (you just pay shipping of $5.50)  Fantastic quality  About.Me picture included  Quick Response (QR) Code included VistaPrint is another, more traditional option  250 cards for $10 including shipping
  19. 19. A “box” to put your portfolio in.  Resume  References  Examples of past work  Anything else you’d like to show a recruiter or hiring manager digitally  Can be easily integrated to LinkedIn
  20. 20. Metasearch for job sites  Searches Monster, CareerBuilder, MilwaukeeJobs, etc. for you  Keeps you from wasting countless hours scanning the job boards instead of proactively working the hidden job market  Still lets you “dip your toe” in the job search world
  21. 21. Microsoft Tag and other QR Code Apps Quick Response (QR) Codes  “They’re like hyperlinks for paper…”  Allows recruiters, hiring managers and HR professionals to quickly access information about you to their smartphones  Can be placed on your:  Cover Letters  Resumes  References  Business Cards  Any other paper document you send out
  22. 22. QR Your Resume
  23. 23. Fantastic O ffline Resources CSU Career Services Department  Mary Beth Wisniewski and the rest of the CSD team were awesome!  Career path info  Self-assessments to find your “dream job” match  Resume help (tha t re a lly wo rks !) 40+ (I was 35 when I attended.)  Sue Gresham and Rich Longabaugh are amazing coaches that tell it straight! Crossroads Career Network  I tapped into the vast knowledge of Craig Mosurinjohn. What a phenomenal resource!
  24. 24. The Results… I figured out my passion with Mary Beth, and pursued it, head on… I worked the hidden job market with the social media techniques I’ve just shown you… I soon landed an exciting career that:  Engages my passion for training adult learners  Was never posted  Incorporates several areas of my expertise  Has a job description that was created by m e  Was a sizable increase in salary! (i.e. “Dream Job”)
  25. 25. Recap Read UHJM& G M . 0 JH3  LinkedIn – If you’re not yet, you need to be, NOW!  Facebook – Present the best you, and use friends’ help  Twitter – Learn from the experts (140 char. at a time)  YouTube – If available, use on-the-job video  About.Me – Pure gold for the job seeker!  – Free, high-quality business cards  – Your virtual portfolio  – If you have to use a job site, this is it!  QR Codes – “Hyperlinks for paper” Use available resources like CSU Career Services
  26. 26. Q&A
  27. 27. ReferencesBreitbarth, W. (2011). The p o we r fo rm ula fo r Linke d I s uc c e s s : Kic k-s ta rt y o ur bus ine s s , bra nd , n a nd jo b s e a rc h. Austin, TX, Greenleaf Book Group Press.Levinson, J. C. & Perry, D. E. (2011). G ue rrilla m a rke ting fo r jo b hunte rs 3 . 0 : Ho w to s ta nd o ut fro m the c ro wd a nd ta p into the hid d e n jo b m a rke t us ing s o c ia l m e d ia a nd 9 9 9 o the r ta c tic s to d a y . Hoboken, NJ, Wiley.Mathison, D. & Finney, M. I. (2010). Unlo c k the hid d e n jo b m a rke t: 6 s te p s to a s uc c e s s ful jo b s e a rc h whe n tim e s a re to ug h. Upper Saddle