"If you love your content, set it free" ?
by Mike Ellis on Mar 31, 2009
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Traditional business models have scarcity at their core: when something is scarce, it becomes valuable. Online, this notion is challenged: in a world where every one of us can copy and distribute conte...
Traditional business models have scarcity at their core: when something is scarce, it becomes valuable. Online, this notion is challenged: in a world where every one of us can copy and distribute content at the click of a mouse, notions of ‘scarcity’ become more and more distant from reality. Several commentators have suggested that scale – i.e. providing more access to ‘valuable’ content rather than less – is actually a more scalable business model for the online economy. This session will look at ways in which content can be freed, and will also examine some of the issues which follow around control and authority.
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Before that, Web Production at Waterstone’s Online
Also - will hope to have at least 5 minutes for talking / questions
Business models, and hence jobs and futures are therefore obviously a part of the conversation
Just remember, I’m not offering an answer, just posing some questions :-)
Second - DRM has been hunted down and shot dead in a ditch. Third - hidden content (we’ll look at this in some more detail) is unpopular
- search (mainly google, but in general) becomes the core starting point for...everything
- users need rapid satisfaction - they are less likely to be faithful, more fickle
- they are “natives” to the technology: absolutely familiar - it is “invisible”, as Tom Standage puts it
Maybe the important point in this quote is the highlighted bit - the changes are far too rapid to cope with them
And this often leads to *really* complicated business models. Example: pay at publication / pay at use / self archive...!
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