Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Forget the objects, tell the stories

2,689 views

Published on

A brief presentation about the importance of storytelling - particularly in the contexts of museums and museum objects.

Published in: Art & Photos, Business
  • Be the first to comment

Forget the objects, tell the stories

  1. 1. Forget the objects,tell the stories“how can we live without our lives? how will we know its us without our past?” // John Steinbeck
  2. 2. You searched for: A thing Some old thing We have hundreds of these Not really much reason to Not really much reason to look at this, unless you’re a look at this, unless you’re a researcher or a curator researcher or a curator Some other old thing No idea why this is here Not really much reason to Not really much reason to look at this, unless you’re a look at this, unless you’re a researcher or a curator researcher or a curator More of the same Hey look, another thing Not really much reason to Not really much reason to look at this, unless you’re a look at this, unless you’re a researcher or a curator researcher or a curator An old thing Oh, never mind Not really much reason to Not really much reason to look at this, unless you’re a look at this, unless you’re a researcher or a curator researcher or a curator nice people talking sense about the web | hello@thirty8.co.uk | 01225 58 44 44 | © Thirty8 Digital 2012
  3. 3. You searched for: A thing Some old thing We have hundreds of these Not really much reason to Not really much reason to look at this, unless you’re a look at this, unless you’re a researcher or a curator researcher or a curatorOi! No! Museum objects are Some other old thing No idea why this is here Not really much reason to Not really much reason to look at this, unless you’re a look at this, unless you’re a researcher or a curator researcher or a curator BRILLIANT! More of the same Hey look, another thing Not really much reason to Not really much reason to look at this, unless you’re a look at this, unless you’re a researcher or a curator researcher or a curator An old thing Oh, never mind Not really much reason to Not really much reason to look at this, unless you’re a look at this, unless you’re a researcher or a curator researcher or a curator nice people talking sense about the web | hello@thirty8.co.uk | 01225 58 44 44 | © Thirty8 Digital 2012
  4. 4. Director, Thirty8 Digital Founder: BathCamp, Bath Digital, GDBF Creative Director, Bath Digital FestivalAuthor of book with unfeasibly long title Associate Lecturer, Digital Heritage, UoL ex Head of Web, NMSI
  5. 5. ..a complicated hat http://www.tumblr.com/tagged/euro-2012nice people talking sense about the web | hello@thirty8.co.uk | 01225 58 44 44 | © Thirty8 Digital 2012
  6. 6. CAUTION!talk contains:- a hypothesis (43%)- opinion (27%)- some examples (30%)(may cause drowsiness)nice people talking sense about the web | hello@thirty8.co.uk | 01225 58 44 44 | © Thirty8 Digital 2012
  7. 7. this is how most people see the web your site is here
  8. 8. the attention problem activity on “the web” % of people who look at your stuff % dropouts % “success” your web presence the action call to action nice people talking sense about the web | hello@thirty8.co.uk | 01225 58 44 44 | © Thirty8 Digital 2012
  9. 9. ..how can you get people engaged?
  10. 10. good, engaging digital is like storytelling: • personal / emotional • sometimes formulaic • social, benefitting from network effects • iterative nice people talking sense about the web | hello@thirty8.co.uk | 01225 58 44 44 | © Thirty8 Digital 2012
  11. 11. personal/emotionalnice people talking sense about the web | hello@thirty8.co.uk | 01225 58 44 44 | © Thirty8 Digital 2012
  12. 12. http://www.europeana1914-1918.eu/fr/contributions/3948nice people talking sense about the web | hello@thirty8.co.uk | 01225 58 44 44 | © Thirty8 Digital 2012
  13. 13. http://www.oucs.ox.ac.uk/ww1lit/gwa/nice people talking sense about the web | hello@thirty8.co.uk | 01225 58 44 44 | © Thirty8 Digital 2012
  14. 14. nice people talking sense about the web | hello@thirty8.co.uk | 01225 58 44 44 | © Thirty8 Digital 2012
  15. 15. “ If Im not falling, Im not pushing myself ” Nina Simon, MuseumTwonice people talking sense about the web | hello@thirty8.co.uk | 01225 58 44 44 | © Thirty8 Digital 2012
  16. 16. “Object Stories”“It has arecording booththat you sign upin advance to use,and you go in andtell a story aboutan object that ismeaningful toyou” objectstories.org nice people talking sense about the web | hello@thirty8.co.uk | 01225 58 44 44 | © Thirty8 Digital 2012
  17. 17. nice people talking sense about the web | hello@thirty8.co.uk | 01225 58 44 44 | © Thirty8 Digital 2012
  18. 18. nice people talking sense about the web | hello@thirty8.co.uk | 01225 58 44 44 | © Thirty8 Digital 2012
  19. 19. (sometimes) formulaicnice people talking sense about the web | hello@thirty8.co.uk | 01225 58 44 44 | © Thirty8 Digital 2012
  20. 20. The Monomythhttp://en.wikipedia.org/wiki/Monomyth nice people talking sense about the web | hello@thirty8.co.uk | 01225 58 44 44 | © Thirty8 Digital 2012
  21. 21. Making the Modern World
  22. 22. nice people talking sense about the web | hello@thirty8.co.uk | 01225 58 44 44 | © Thirty8 Digital 2012
  23. 23. nice people talking sense about the web | hello@thirty8.co.uk | 01225 58 44 44 | © Thirty8 Digital 2012
  24. 24. socialnice people talking sense about the web | hello@thirty8.co.uk | 01225 58 44 44 | © Thirty8 Digital 2012
  25. 25. “I dont call my parents in Canada and recount the latest additions to my daughters vocabulary because they need to know that the kid can say ‘elephant’ and ‘potty’ now; I call them up to say, ‘all is well with your son and his family’, and ‘you are in my heart’, and ‘I love you’.” Cory Doctorow: “how to say stupid things about social media” The Guardian http://bit.ly/5WDjsAnice people talking sense about the web | hello@thirty8.co.uk | 01225 58 44 44 | © Thirty8 Digital 2012
  26. 26. “ Narrative Paradigm: all meaningful communication is a form of storytelling ” social (media) = stories nice people talking sense about the web | hello@thirty8.co.uk | 01225 58 44 44 | © Thirty8 Digital 2012
  27. 27. Yorkshire’s favourite paintings nice people talking sense about the web | hello@thirty8.co.uk | 01225 58 44 44 | © Thirty8 Digital 2012
  28. 28. Stories from the stores nice people talking sense about the web | hello@thirty8.co.uk | 01225 58 44 44 | © Thirty8 Digital 2012
  29. 29. Walker Art Centre nice people talking sense about the web | hello@thirty8.co.uk | 01225 58 44 44 | © Thirty8 Digital 2012
  30. 30. iterativenice people talking sense about the web | hello@thirty8.co.uk | 01225 58 44 44 | © Thirty8 Digital 2012
  31. 31. self actualisation esteemlove / belonging safety physiological
  32. 32. “..when a need is fairly well satisfied, the nextprepotent (higher) need emerges, in turn todominate the conscious life and to serve asthe centre of organisation of behaviour...Thus man is a perpetually wanting animal.”
  33. 33. • Stories should be drillable.• Each piece of the story should be enriching,but not vital to the understanding of the story (sothat a customer can still have a clear idea of thebigger picture even though he has missed a part of it)• Involve the fans in the creation process.• Build a world in which your story can evolve(such as Coca-Colas "Happiness Factory") http://en.wikipedia.org/wiki/Storytelling nice people talking sense about the web | hello@thirty8.co.uk | 01225 58 44 44 | © Thirty8 Digital 2012
  34. 34. nice people talking sense about the web | hello@thirty8.co.uk | 01225 58 44 44 | © Thirty8 Digital 2012
  35. 35. http://www.slideshare.net/george08/uk-museums-and-the-web nice people talking sense about the web | hello@thirty8.co.uk | 01225 58 44 44 | © Thirty8 Digital 2012
  36. 36. good, engaging digital is like storytelling: • personal / emotional • sometimes formulaic • social, benefitting from network effects • iterative nice people talking sense about the web | hello@thirty8.co.uk | 01225 58 44 44 | © Thirty8 Digital 2012
  37. 37. nice people talking sense about the web | hello@thirty8.co.uk | 01225 58 44 44 | © Thirty8 Digital 2012
  38. 38. thanks> mike@thirty8.co.uk> @m1ke_ellis engaged http://flickr.com/photos/timoni/452573099 nice people talking sense about the web | hello@thirty8.co.uk | 01225 58 44 44 | © Thirty8 Digital 2012

×