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mobile   the next frontier mike ellis // museumnext  // 30 th  April 2010
I am Mike Ellis I have spent about ten years on the web I am a generalist, strategist, social(web)ist I work for a not for...
L = ((friday + end of day) x overload)  1 _______________________________
+ (mobileisquitesexy x no comicsans )
geek test
http://xkcd.com/327/ hardcore geek
http://www.neologies.net/2007/03/html-tattoo.html amateur geek
http://boingboing.net/2006/11/02/hilarious-piechartvi.html (awake?)
<ul><li>why now for mobile  </li></ul><ul><li>some stats </li></ul><ul><li>how to “do” mobile </li></ul><ul><li>some examp...
“  Our preliminary approach: Activate the world. Provide hundreds of wireless computing devices per person per office, of ...
..only now (14 years later) are we finally beginning to see a convergence of various factors… yes, but..
devices location network services content awareness
devices
networks
http://www.flickr.com/cameras content
services
location
awareness and marketing
facts ‘n’ figures
“ The speed and scale of the world's love affair with mobile phones was revealed yesterday in a UN report that showed  mor...
the rise of the smartphone
http://gs.statcounter.com/#mobile_browser-GB-monthly-200812-201004 iPhone + iPod Touch BlackBerry Nokia /  Sony Ericsson /...
http://bit.ly/cNvDSV ..and worldwide
http://gs.statcounter.com/#mobile_vs_desktop-ww-monthly-200812-201004 … compared to desktop April 2010:  2.18%
gigaom.com : http://bit.ly/X57SO app market size
the options
intimate always carried contextual always on ubiquitous multi-sensory parallel why mobile?
desktop mobile 30 minutes 30 seconds Planned Unplanned Sit forward Sit back Time No time Creating Consuming Focus Multitas...
<ul><li>Visit: </li></ul><ul><ul><ul><li>...“on the way to the museum” </li></ul></ul></ul><ul><ul><ul><li>...“engaging wi...
..but how do you actually “do” it...?
1. Adapt your existing site, or part of it
2. Have a distinct and separate mobile site
(example: powerhouse museum)
3. Build an App
Brooklyn...
http://bit.ly/9vVYJP = £1.79 From MW paper, roughly: > avg  17,600  downloads per week when free > avg  1,360  downloads  ...
http://www.sciencemuseum.org.uk/launchpad/launchball/ Gaming...
3b. Build an app (without building an app) Build apps with existing skills: - Titanium Appcelerator - PhoneGap - Adobe CS5...
4. Build a mobile web app
http://bit.ly/8I7ZBI nextstop.com
5. Don’t forget….
is there a final thought?
making use of capability
SMS: 100% Browser (including WAP): 95% MMS: 80% Camera: 73% Modern browser: 71% Bluetooth: 64% WIFI: 19% ..but balancing w...
thing person radius of opportunity radius of interest http://www.slideshare.net/pgolding/situational-web revisiting location
http://bit.ly/c0N098 augmented reality
location doesn’t require location capability!
<ul><ul><ul><li>more devices with GPS </li></ul></ul></ul><ul><ul><ul><li>more common use of QR and other codes </li></ul>...
 
Next frontier http://www.flickr.com/photos/wolfgangstaudt/2242685012/ iphone http://www.flickr.com/photos/williamhook/2830...
<ul><ul><ul><li>eduserv.org.uk </li></ul></ul></ul><ul><ul><ul><li>slideshare.net/dmje </li></ul></ul></ul><ul><ul><ul><li...
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Mobile: the next frontier

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A tour through the current mobile landscape, asking "why now for mobile?" and looking at some of the options and opportunities for institutions

Published in: Technology

Mobile: the next frontier

  1. 1. mobile the next frontier mike ellis // museumnext // 30 th April 2010
  2. 2. I am Mike Ellis I have spent about ten years on the web I am a generalist, strategist, social(web)ist I work for a not for profit IT company called Eduserv my mum
  3. 3. L = ((friday + end of day) x overload) 1 _______________________________
  4. 4. + (mobileisquitesexy x no comicsans )
  5. 5. geek test
  6. 6. http://xkcd.com/327/ hardcore geek
  7. 7. http://www.neologies.net/2007/03/html-tattoo.html amateur geek
  8. 8. http://boingboing.net/2006/11/02/hilarious-piechartvi.html (awake?)
  9. 9. <ul><li>why now for mobile </li></ul><ul><li>some stats </li></ul><ul><li>how to “do” mobile </li></ul><ul><li>some examples </li></ul>I’ll be talking about…
  10. 10. “ Our preliminary approach: Activate the world. Provide hundreds of wireless computing devices per person per office, of all scales” Xerox PARC, 1996 http://sandbox.xerox.com/ubicomp why now?
  11. 11. ..only now (14 years later) are we finally beginning to see a convergence of various factors… yes, but..
  12. 12. devices location network services content awareness
  13. 13. devices
  14. 14. networks
  15. 15. http://www.flickr.com/cameras content
  16. 16. services
  17. 17. location
  18. 18. awareness and marketing
  19. 19. facts ‘n’ figures
  20. 20. “ The speed and scale of the world's love affair with mobile phones was revealed yesterday in a UN report that showed more than half the global population now pay to use one.” The Guardian, 3 rd March 2009 http://www.guardian.co.uk/technology/2009/mar/03/mobile-phones1
  21. 21. the rise of the smartphone
  22. 22. http://gs.statcounter.com/#mobile_browser-GB-monthly-200812-201004 iPhone + iPod Touch BlackBerry Nokia / Sony Ericsson / Samsung top mobile OS in UK
  23. 23. http://bit.ly/cNvDSV ..and worldwide
  24. 24. http://gs.statcounter.com/#mobile_vs_desktop-ww-monthly-200812-201004 … compared to desktop April 2010: 2.18%
  25. 25. gigaom.com : http://bit.ly/X57SO app market size
  26. 26. the options
  27. 27. intimate always carried contextual always on ubiquitous multi-sensory parallel why mobile?
  28. 28. desktop mobile 30 minutes 30 seconds Planned Unplanned Sit forward Sit back Time No time Creating Consuming Focus Multitask Source: Tomi Ahonen book Mobile as 7th of the Mass Media, 2008 use case differences
  29. 29. <ul><li>Visit: </li></ul><ul><ul><ul><li>...“on the way to the museum” </li></ul></ul></ul><ul><ul><ul><li>...“engaging with the objects” </li></ul></ul></ul><ul><li>Non-visit: </li></ul><ul><ul><ul><li>Also - engaging with the objects! </li></ul></ul></ul><ul><ul><ul><li>gaming </li></ul></ul></ul>some experience types
  30. 30. ..but how do you actually “do” it...?
  31. 31. 1. Adapt your existing site, or part of it
  32. 32. 2. Have a distinct and separate mobile site
  33. 33. (example: powerhouse museum)
  34. 34. 3. Build an App
  35. 35. Brooklyn...
  36. 36. http://bit.ly/9vVYJP = £1.79 From MW paper, roughly: > avg 17,600 downloads per week when free > avg 1,360 downloads per week when paid > Estimated revenue: £44,350 (after Apple) National Gallery
  37. 37. http://www.sciencemuseum.org.uk/launchpad/launchball/ Gaming...
  38. 38. 3b. Build an app (without building an app) Build apps with existing skills: - Titanium Appcelerator - PhoneGap - Adobe CS5 - Next generation of Adobe AIR ?
  39. 39. 4. Build a mobile web app
  40. 40. http://bit.ly/8I7ZBI nextstop.com
  41. 41. 5. Don’t forget….
  42. 42. is there a final thought?
  43. 43. making use of capability
  44. 44. SMS: 100% Browser (including WAP): 95% MMS: 80% Camera: 73% Modern browser: 71% Bluetooth: 64% WIFI: 19% ..but balancing with ubiquity
  45. 45. thing person radius of opportunity radius of interest http://www.slideshare.net/pgolding/situational-web revisiting location
  46. 46. http://bit.ly/c0N098 augmented reality
  47. 47. location doesn’t require location capability!
  48. 48. <ul><ul><ul><li>more devices with GPS </li></ul></ul></ul><ul><ul><ul><li>more common use of QR and other codes </li></ul></ul></ul><ul><ul><ul><li>RFID (in-built to devices) </li></ul></ul></ul><ul><ul><ul><li>More accuracy </li></ul></ul></ul><ul><ul><ul><li>Someone, at some point, will crack internal waypointing... </li></ul></ul></ul>all of these things are incoming for location
  49. 50. Next frontier http://www.flickr.com/photos/wolfgangstaudt/2242685012/ iphone http://www.flickr.com/photos/williamhook/2830319467/ convergence http://www.flickr.com/photos/bigberto/4045789444/ hands http://www.flickr.com/photos/gi/2879088619/ kid on phone http://www.flickr.com/photos/derekolson/2426200855/ network http://www.flickr.com/photos/cushinglibrary/3877849907/ wc http://www.flickr.com/photos/cijmyjune/163533194/ you are here http://www.flickr.com/photos/angermann/164830577/ photo op http://www.flickr.com/photos/dantaylor/43983289/ charts http://www.flickr.com/photos/nathanmac87/4415951740/ half the world http://www.flickr.com/photos/wwworks/440672445/ minifigs http://www.flickr.com/photos/levork/2250190008/ road ahead http://www.flickr.com/photos/blackcustard/425248582/ remember http://www.flickr.com/photos/pagedooley/3637831773/ crow http://www.flickr.com/photos/peasap/1303101703/ stool http://www.flickr.com/photos/evilerin/3331451077/ letter http://www.flickr.com/photos/darwinbell/286644213/ thanks to flickr people
  50. 51. <ul><ul><ul><li>eduserv.org.uk </li></ul></ul></ul><ul><ul><ul><li>slideshare.net/dmje </li></ul></ul></ul><ul><ul><ul><li>electronicmuseum.org.uk </li></ul></ul></ul><ul><ul><ul><li>@m1ke_ellis </li></ul></ul></ul>thanks for listening!

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