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This book is based on two drafts/concepts (on social networking and marketing, and social networking and security) that I had registered with WGA in 2008, before giving a non-exclusive license to part of the material to contribute to a marketing book, and preparing to contribute to a book on networking (technology and methods; eventually my participation was scuttled), extensively revised and updated in 2013.
The (low price, of course!) printed and Kindle versions are available on http://astore.amazon.com/getarothewor-20
Other business books (links to both the free and paid versions, and additional online material if available): http://www.robertolofaro.com/books
Visit my profile on http://www.linkedin.com/in/robertolofaro
You can find more articles, essays, commentary on current affairs, technology, and their impact on social and business environments on http://www.robertolofaro.com/blog