Niche or platform: what next for our institutions online?
http://electronicmuseum.org.uk http://twitter.com/m1ke_ellis http://slideshare.com/dmje hello. I’m Mike Ellis.
what I’ve got to say isn’t geeky
number of slides > pain 10 bearable it is a well known fact that I should only have 10 slides
number of slides > pain bearable n childbirth frankly, quite unreasonable 10 instead, I am going to try the “n-slide exper...
..no clip art... why are we all holding hands? rest assured, however: there is no  comic sans,
..and a mere  ten  ideas Idea #11: Be nice to each other
what is the  problem  we need to solve?
“ how do we ensure we remain relevant?”
your site  is here ..in a world where it would be easy to become marginalised
Money & Resource  = Freedom No Money & Resource  = Freedom A Little Money & Resource  = Limbo Museums, libraries, gallerie...
institutional lag
one answer: we move from  niche  to  platform
the ^ one answer: we move from  niche  to  platform
a place where we  encourage... support... enable... our communities what is a "platform" ?
let’s start at the beginning
“ The Web is big. Really big. It may seem like a long way to the corner chemist, but compared to the Web, that's peanuts.”
In 1997 there were around 26M pages (URLs) on the Web. Today we estimate there are more than  1 trillion pages of content ...
...and growing all the time
the internet http://www.sun.com/featured-articles/2009-0325/feature
http://pewinternet.org we do this online
and not just at our desks..
ultimately, though,  people  is what the internet is about
Idea #1: The user is everything
Be a  SonDaughterMotherWifeHusbandFanBelieverTeacherEducatorPoliticianLoverFriendCrazyperson rather than a YOU
green issues silliness visualisations crumpets music fun family design web 2.0 technology cider what makes users *really* ...
green issues silliness visualisations crumpets music fun family design web 2.0 technology cider what makes users *really* ...
 
can MLA’s (anyone) provide “relevant stuff”  all  the time?
Idea #2: Q: where should we be?  A: where the people are
but where are the people?
thanks to @zambonini
the “silo mentality” is tempting
what is the alternative?
less "web site", more "web presence"
Idea #3: Connecting is a human condition, not a technological one
 
self actualisation esteem love / belonging safety physiological http://en.wikipedia.org/wiki/Maslow's_hierarchy_of_needs m...
self actualisation esteem love / belonging safety physiological confidence respect community friendship intimacy creativit...
“ I don't call my parents in Canada and recount the latest additions to my daughter's vocabulary because they need to know...
… and remember that everyone likes being stroked
 
Idea #4: The web isn’t necessary
zine blog radio show podcast group project wiki word of mouth twitter address book social network http://www.slideshare.ne...
the web just makes it easier
think about how the offline fits
Idea #5: Do less, and do it better
start small
start internally
lifelong learner define your audience
Idea #6: We didn’t need Einstein to get us to the moon
e=mc hair
“ the perfect truth is perhaps not to be had, and certainly isn't necessary for  startling  and  brilliant  success”
 
Idea #7: If there was only one telephone in the world, it’d be rubbish
(however cool the telephone)
the more people who own telephones, the more useful they become.  There is a "positive externality" - a user doe...
"A more natural strategy is to build a system that has enough value without network effects, at least to early adopte...
Idea #8: Open is always better than closed
standards  technology open source information approach honest What is "open" ?
this means re-use
and also a loss of control
re-use is good, and we never had "control" anyway...
The BBC's 15 web principles: http://www.tomski.com/archive/new_archive/000063.html "treate the web as a creative canv...
http://www.aadl.org/catalog/search/keyword/tree
Idea #9: Think “cost curve”  all the time
value  cost n bad good great the what?
"walk away" threshold value  cost
if you ask your user to put in some effort, provide them with something equal or greater in value as a response in short...
http://unicorn.lib.ic.ac.uk/uhtbin/cgisirsi/NUewLUT6Y9/CENTRAL/122810016/38/0/POWER_SEARCH this kind of thing is ok...
Search: ...but this is usually better
Idea #10: Fail quickly
iterate, Darwin-style
let the successes float, and sink the failures quickly
a takeaway thought..?
1. User is everything 2. Be where everyone is 3. Connecting is a human condition 4. Think beyond the web 5. Do less, bette...
focus on personal connections and real users to build a platform for your [niche] communities  or...
superhuman http://www.flickr.com/photos/esparta/482348262 wrong way http://www.flickr.com/photos/dsevilla/97727582 many me...
http://electronicmuseum.org.uk http://twitter.com/m1ke_ellis http://slideshare.com/dmje and thanks to you. questions..?
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Niche or Platform - what next for our institutions online?

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This presentation looks at the ideas behind institutions delivering a "trusted platform" rather than niche silos. It suggests that "platforms" in this context are places where communities are enabled, supported and encouraged and goes on to consider ten big ideas which often accompany platform-like approaches.

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Niche or Platform - what next for our institutions online?

  1. Niche or platform: what next for our institutions online?
  2. http://electronicmuseum.org.uk http://twitter.com/m1ke_ellis http://slideshare.com/dmje hello. I’m Mike Ellis.
  3. what I’ve got to say isn’t geeky
  4. number of slides > pain 10 bearable it is a well known fact that I should only have 10 slides
  5. number of slides > pain bearable n childbirth frankly, quite unreasonable 10 instead, I am going to try the “n-slide experiment”
  6. ..no clip art... why are we all holding hands? rest assured, however: there is no comic sans,
  7. ..and a mere ten ideas Idea #11: Be nice to each other
  8. what is the problem we need to solve?
  9. “ how do we ensure we remain relevant?”
  10. your site is here ..in a world where it would be easy to become marginalised
  11. Money & Resource = Freedom No Money & Resource = Freedom A Little Money & Resource = Limbo Museums, libraries, galleries, archives Google, Microsoft, VC-Funded Apps Kids in Bedrooms, Bootstrapped Ideas, Side Projects thanks to @zambonini ..and where limbo is a problem..
  12. institutional lag
  13. one answer: we move from niche to platform
  14. the ^ one answer: we move from niche to platform
  15. a place where we encourage... support... enable... our communities what is a "platform" ?
  16. let’s start at the beginning
  17. “ The Web is big. Really big. It may seem like a long way to the corner chemist, but compared to the Web, that's peanuts.”
  18. In 1997 there were around 26M pages (URLs) on the Web. Today we estimate there are more than 1 trillion pages of content ...an average person would need six hundred thousand decades of nonstop reading to read through the information. bing.com : http://bit.ly/a222zd
  19. ...and growing all the time
  20. the internet http://www.sun.com/featured-articles/2009-0325/feature
  21. http://pewinternet.org we do this online
  22. and not just at our desks..
  23. ultimately, though, people is what the internet is about
  24. Idea #1: The user is everything
  25. Be a SonDaughterMotherWifeHusbandFanBelieverTeacherEducatorPoliticianLoverFriendCrazyperson rather than a YOU
  26. green issues silliness visualisations crumpets music fun family design web 2.0 technology cider what makes users *really* engaged?
  27. green issues silliness visualisations crumpets music fun family design web 2.0 technology cider what makes users *really* engaged? “ relevant stuff”
  28.  
  29. can MLA’s (anyone) provide “relevant stuff” all the time?
  30. Idea #2: Q: where should we be? A: where the people are
  31. but where are the people?
  32. thanks to @zambonini
  33. the “silo mentality” is tempting
  34. what is the alternative?
  35. less "web site", more "web presence"
  36. Idea #3: Connecting is a human condition, not a technological one
  37.  
  38. self actualisation esteem love / belonging safety physiological http://en.wikipedia.org/wiki/Maslow's_hierarchy_of_needs maslow says this:
  39. self actualisation esteem love / belonging safety physiological confidence respect community friendship intimacy creativity web2 says this:
  40. “ I don't call my parents in Canada and recount the latest additions to my daughter's vocabulary because they need to know that the kid can say ‘ elephant ’ and ‘ potty ’ now; I call them up to say, ‘ all is well with your son and his family’, and ‘ you are in my heart ’, and ‘ I love you ’.” Cory Doctorow: “how to say stupid things about social media” The Guardian http://bit.ly/5WDjsA
  41. … and remember that everyone likes being stroked
  42.  
  43. Idea #4: The web isn’t necessary
  44. zine blog radio show podcast group project wiki word of mouth twitter address book social network http://www.slideshare.net/ninaksimon ..we already do this stuff
  45. the web just makes it easier
  46. think about how the offline fits
  47. Idea #5: Do less, and do it better
  48. start small
  49. start internally
  50. lifelong learner define your audience
  51. Idea #6: We didn’t need Einstein to get us to the moon
  52. e=mc hair
  53. “ the perfect truth is perhaps not to be had, and certainly isn't necessary for startling and brilliant success”
  54.  
  55. Idea #7: If there was only one telephone in the world, it’d be rubbish
  56. (however cool the telephone)
  57. the more people who own telephones, the more useful they become. There is a "positive externality" - a user doesn’t intend for their phone to create value for others, but it does positive externality – the “network effect”
  58. "A more natural strategy is to build a system that has enough value without network effects, at least to early adopters" ..but this also meshes with "start small"
  59. Idea #8: Open is always better than closed
  60. standards technology open source information approach honest What is "open" ?
  61. this means re-use
  62. and also a loss of control
  63. re-use is good, and we never had "control" anyway...
  64. The BBC's 15 web principles: http://www.tomski.com/archive/new_archive/000063.html "treate the web as a creative canvas"
  65. http://www.aadl.org/catalog/search/keyword/tree
  66. Idea #9: Think “cost curve” all the time
  67. value cost n bad good great the what?
  68. "walk away" threshold value cost
  69. if you ask your user to put in some effort, provide them with something equal or greater in value as a response in short...
  70. http://unicorn.lib.ic.ac.uk/uhtbin/cgisirsi/NUewLUT6Y9/CENTRAL/122810016/38/0/POWER_SEARCH this kind of thing is ok...
  71. Search: ...but this is usually better
  72. Idea #10: Fail quickly
  73. iterate, Darwin-style
  74. let the successes float, and sink the failures quickly
  75. a takeaway thought..?
  76. 1. User is everything 2. Be where everyone is 3. Connecting is a human condition 4. Think beyond the web 5. Do less, better 6. Be less perfect 7. Leverage the network 8. Be open 9. Focus on the cost curve 10. Fail quickly recap..
  77. focus on personal connections and real users to build a platform for your [niche] communities or...
  78. superhuman http://www.flickr.com/photos/esparta/482348262 wrong way http://www.flickr.com/photos/dsevilla/97727582 many me Thanks to http://gilest.org/ don't panic http://flickr.com/photos/brighton/2153602543 answer http://www.flickr.com/photos/kellysmith/519503962 answer2 http://www.flickr.com/photos/rudiriet/525401387/ simple http://www.flickr.com/photos/emmajane/2580835224 problem solving http://www.flickr.com/photos/jeanlouis_zimmermann/3042616053 logos 2.0 http://www.flickr.com/photos/ryyo/249804450 containers http://www.flickr.com/photos/mikebaird/3898801499 beginning http://www.flickr.com/photos/cefeida/2167070556 no http://www.flickr.com/photos/biscuitsmlp/2247299538 silos http://www.flickr.com/photos/zoomzoom/304135268 hair http://www.flickr.com/photos/ocularsmith/239674652 moon http://www.flickr.com/photos/balakov/2482050441 thanks http://www.flickr.com/photos/compujeramey/22029168 just relax http://www.flickr.com/photos/victornuno/205239817 cloth puppet http://www.flickr.com/photos/hellomokona/2907265786 texture http://www.flickr.com/photos/zooboing/4099287371 thanks to these people
  79. http://electronicmuseum.org.uk http://twitter.com/m1ke_ellis http://slideshare.com/dmje and thanks to you. questions..?

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