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nice people talking sense about the web | hello@thirty8.co.uk | 0800 808 54 38 | © Thirty8 Digital 2015
Getting your
colle...
nice people talking sense about the web | hello@thirty8.co.uk | 0800 808 54 38 | © Thirty8 Digital 2015
I’m Mike Ellis fro...
nice people talking sense about the web | hello@thirty8.co.uk | 0800 808 54 38 | © Thirty8 Digital 2015
What I’m going to ...
nice people talking sense about the web | hello@thirty8.co.uk | 0800 808 54 38 | © Thirty8 Digital 2015
number of slides >...
nice people talking sense about the web | hello@thirty8.co.uk | 0800 808 54 38 | © Thirty8 Digital 2015
number of slides >...
nice people talking sense about the web | hello@thirty8.co.uk | 0800 808 54 38 | © Thirty8 Digital 2015
Don’t panic!
All s...
nice people talking sense about the web | hello@thirty8.co.uk | 0800 808 54 38 | © Thirty8 Digital 2015
The Strategy
nice people talking sense about the web | hello@thirty8.co.uk | 0800 808 54 38 | © Thirty8 Digital 2015
Why are you puttin...
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Who is your [onlin...
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Researcher
Stumble...
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How do you find ou...
nice people talking sense about the web | hello@thirty8.co.uk | 0800 808 54 38 | © Thirty8 Digital 2015
What is “success”?...
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What is “success”?...
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Measuring success
...
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The Strategy //
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The Strategy //
Go...
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out.thirty8.co.uk/...
nice people talking sense about the web | hello@thirty8.co.uk | 0800 808 54 38 | © Thirty8 Digital 2015
Implementation
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Existing collectio...
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Your choices are l...
nice people talking sense about the web | hello@thirty8.co.uk | 0800 808 54 38 | © Thirty8 Digital 2015
Implementation //
...
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Implementation //
...
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You probably want ...
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Data portability i...
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Implementation //
...
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nice people talking sense about the web | hello@thirty8.co.uk | 0800 808 54 38 | © Thirty8 Digital 2015
Implementation //
...
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nice people talking sense about the web | hello@thirty8.co.uk | 0800 808 54 38 | © Thirty8 Digital 2015
nice people talking sense about the web | hello@thirty8.co.uk | 0800 808 54 38 | © Thirty8 Digital 2015
Implementation //
...
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> Massive 1TB stor...
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Flickr
Implementat...
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> Tumblr, Medium, ...
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Implementation //
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> Zoho or KnackHQ ...
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Zoho “creator”
htt...
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Implementation //
...
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Implementation //
...
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americanuseum.org
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> a free, open-sou...
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> free, open sourc...
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nice people talking sense about the web | hello@thirty8.co.uk | 0800 808 54 38 | © Thirty8 Digital 2015
> free, open sourc...
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Implementation //
...
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> Working to aggre...
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> Excellent for in...
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> use something li...
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> either hand-code...
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Making the decision
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> different reason...
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…there are five pr...
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> Know why you’re ...
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where are you now?...
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> “Can I get my da...
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> Open data format...
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> Some kind of bes...
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> Putting 10 or 10...
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Number of object r...
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Making the decisio...
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Getting collections online

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Getting collections online

  1. 1. nice people talking sense about the web | hello@thirty8.co.uk | 0800 808 54 38 | © Thirty8 Digital 2015 Getting your collection online SW Digital Champions Forum
  2. 2. nice people talking sense about the web | hello@thirty8.co.uk | 0800 808 54 38 | © Thirty8 Digital 2015 I’m Mike Ellis from Thirty8 Digital. We work with museums, galleries and others to help them get the most from the web. We: > train people on how to use things like social media effectively > offer consultancy, particularly around web strategy and content > build beautiful mobile-friendly, editor-friendly, user-friendly websites hello
  3. 3. nice people talking sense about the web | hello@thirty8.co.uk | 0800 808 54 38 | © Thirty8 Digital 2015 What I’m going to talk about today… 1. The strategy behind your online collection approach > what are you doing and why? > who is your audience? > how will you know it’s being successful? 2. Implementation: actually getting objects online > integrating with your collections management system > some [free] tools which you can use 3. Making the decision > five principles to bear in mind when deciding how to get your collections items onto the web courses.thirty8.co.uk
  4. 4. nice people talking sense about the web | hello@thirty8.co.uk | 0800 808 54 38 | © Thirty8 Digital 2015 number of slides > pain 10 bearable
  5. 5. nice people talking sense about the web | hello@thirty8.co.uk | 0800 808 54 38 | © Thirty8 Digital 2015 number of slides > pain bearable n coma probably dead 10
  6. 6. nice people talking sense about the web | hello@thirty8.co.uk | 0800 808 54 38 | © Thirty8 Digital 2015 Don’t panic! All slides will be available at slideshare.net/dmje/presentations (Also: please stop me and ask if you need to)
  7. 7. nice people talking sense about the web | hello@thirty8.co.uk | 0800 808 54 38 | © Thirty8 Digital 2015 The Strategy
  8. 8. nice people talking sense about the web | hello@thirty8.co.uk | 0800 808 54 38 | © Thirty8 Digital 2015 Why are you putting your collection online? > to fulfil a wider access remit > to make a funder happy > to make your director happy > because you want accreditation > just …because The Strategy //
  9. 9. nice people talking sense about the web | hello@thirty8.co.uk | 0800 808 54 38 | © Thirty8 Digital 2015 Who is your [online collection] audience? The Strategy // …how big or important are these segments to you..? > potential museum visitors > researchers / academics > interested non-museum-visitors / “stumblers”
  10. 10. nice people talking sense about the web | hello@thirty8.co.uk | 0800 808 54 38 | © Thirty8 Digital 2015 Researcher Stumbler Visitor The Strategy //
  11. 11. nice people talking sense about the web | hello@thirty8.co.uk | 0800 808 54 38 | © Thirty8 Digital 2015 How do you find out about your audience…? Talk to them! …face to face …on your website …via social media …ask your mum …ask a focus group …just talk to them… The Strategy //
  12. 12. nice people talking sense about the web | hello@thirty8.co.uk | 0800 808 54 38 | © Thirty8 Digital 2015 What is “success”? GET ALL OUR COLLECTIONS ONLINE The Strategy //
  13. 13. nice people talking sense about the web | hello@thirty8.co.uk | 0800 808 54 38 | © Thirty8 Digital 2015 What is “success”? The Strategy // more visits to collections pages more shares of object stories increased throughput from/to rest of site more signups to blog increased sales increased time on site more “buzz” more likes / mentions
  14. 14. nice people talking sense about the web | hello@thirty8.co.uk | 0800 808 54 38 | © Thirty8 Digital 2015 Measuring success The Strategy //
  15. 15. nice people talking sense about the web | hello@thirty8.co.uk | 0800 808 54 38 | © Thirty8 Digital 2015 The Strategy //
  16. 16. nice people talking sense about the web | hello@thirty8.co.uk | 0800 808 54 38 | © Thirty8 Digital 2015 The Strategy // Google Analytics is awesome… ….but only if it is installed on your collections pages :-) out.thirty8.co.uk/ga101
  17. 17. nice people talking sense about the web | hello@thirty8.co.uk | 0800 808 54 38 | © Thirty8 Digital 2015 out.thirty8.co.uk/digitalstrategy
  18. 18. nice people talking sense about the web | hello@thirty8.co.uk | 0800 808 54 38 | © Thirty8 Digital 2015 Implementation
  19. 19. nice people talking sense about the web | hello@thirty8.co.uk | 0800 808 54 38 | © Thirty8 Digital 2015 Existing collections management systems Implementation // > Generally of 3 types: 1. A CM vendor: > Adlib, TMS, eHive, CALM, Modes…. etc 2. An in-house, bespoke system of some kind: > Excel, Access, MySQL, some kind of web system or other “database” 3. None
  20. 20. nice people talking sense about the web | hello@thirty8.co.uk | 0800 808 54 38 | © Thirty8 Digital 2015 Your choices are limited by what you have Implementation // > how much do you like the existing system? > how much effort have you invested? > how familiar / happy are people in the organisation with the tool you’re using? > how much does it do what you need it to do?
  21. 21. nice people talking sense about the web | hello@thirty8.co.uk | 0800 808 54 38 | © Thirty8 Digital 2015 Implementation // Your collections data On the web In-house Public website
  22. 22. nice people talking sense about the web | hello@thirty8.co.uk | 0800 808 54 38 | © Thirty8 Digital 2015 Implementation // Your collections data On the web In-house Public website The biggest question is how this bit happens
  23. 23. nice people talking sense about the web | hello@thirty8.co.uk | 0800 808 54 38 | © Thirty8 Digital 2015 You probably want to curate this journey.. Implementation // > choose which object records to put on the web > choose which fields to put on the web > add some other stuff for “web only” or other contextual viewing
  24. 24. nice people talking sense about the web | hello@thirty8.co.uk | 0800 808 54 38 | © Thirty8 Digital 2015 Data portability is absolutely crucial Implementation // > Can you save your collections data out of your CM system in a useful, usable structured format? (xml, json, csv…) > Even better: is there an API (a way of doing this programatically without you having to manually save stuff)
  25. 25. nice people talking sense about the web | hello@thirty8.co.uk | 0800 808 54 38 | © Thirty8 Digital 2015 Implementation // The journey from “in-house” to “web” 1. Your collections management vendor provides a “plug and play” way of getting collections onto the web Positives Negatives • Easy • Often integrates directly with your collections management system • Known costs • Limited functionality / design • Normally an annual license fee • Terrible for Google • Usually happens on a separate website / web address
  26. 26. nice people talking sense about the web | hello@thirty8.co.uk | 0800 808 54 38 | © Thirty8 Digital 2015
  27. 27. nice people talking sense about the web | hello@thirty8.co.uk | 0800 808 54 38 | © Thirty8 Digital 2015 Implementation // The journey from “in-house” to “web” 2. You get someone to build something bespoke which uses the CM system API Positives Negatives • You end up with something that is designed and built just for you • Integration with your existing site can be much deeper and richer • Often technically hard • ..hence: expensive.. • Requires ongoing effort to maintain and grow
  28. 28. nice people talking sense about the web | hello@thirty8.co.uk | 0800 808 54 38 | © Thirty8 Digital 2015
  29. 29. nice people talking sense about the web | hello@thirty8.co.uk | 0800 808 54 38 | © Thirty8 Digital 2015
  30. 30. nice people talking sense about the web | hello@thirty8.co.uk | 0800 808 54 38 | © Thirty8 Digital 2015 Implementation // The journey from “in-house” to “web” 3. You use an existing hosted service, for instance Flickr Positives Negatives • Really easy to do • Usually free • Well known services usually have great functionality and good Google juice • You’re probably going to have to copy and paste • Risks of service changing / going bust / starting to charge • Limited museum-specific functionality
  31. 31. nice people talking sense about the web | hello@thirty8.co.uk | 0800 808 54 38 | © Thirty8 Digital 2015 > Massive 1TB storage size - free > Museum precedent with Flickr Commons > Photographic collection focused > Nice upload / download tools > Huge audience > No means to put in more than basic fields > Owned by Yahoo! …possible suspect future? Flickr Implementation //
  32. 32. nice people talking sense about the web | hello@thirty8.co.uk | 0800 808 54 38 | © Thirty8 Digital 2015 Flickr Implementation //
  33. 33. nice people talking sense about the web | hello@thirty8.co.uk | 0800 808 54 38 | © Thirty8 Digital 2015 > Tumblr, Medium, Blogger, wordpress.com > Free > Many design and layout options > Not designed around museum objects, so again you’re hacking something to do what it isn’t really made for - no object fields, filtering, search, etc > But..great for telling object stories as opposed to hosting your object catalogue “Micro-blogging” Implementation //
  34. 34. nice people talking sense about the web | hello@thirty8.co.uk | 0800 808 54 38 | © Thirty8 Digital 2015 Implementation //
  35. 35. nice people talking sense about the web | hello@thirty8.co.uk | 0800 808 54 38 | © Thirty8 Digital 2015 > Zoho or KnackHQ (create any kind of database quickly, “in the cloud”) > Possibly Google Docs (using Google Forms to populate a spreadsheet, and then doing some magic to display this) > Sometimes there is a cost involved (Zoho starts at $5 per user per month) > Holding and structuring data is ok, displaying it much trickier Hosted databases Implementation //
  36. 36. nice people talking sense about the web | hello@thirty8.co.uk | 0800 808 54 38 | © Thirty8 Digital 2015 Zoho “creator” https://www.zoho.com/creator/
  37. 37. nice people talking sense about the web | hello@thirty8.co.uk | 0800 808 54 38 | © Thirty8 Digital 2015 Implementation // The journey from “in-house” to “web” 4. Build or adapt an existing (open source) system Positives Negatives • Relatively easy to do with some technical input • Total flexibility over how to format and display records • Open Source is hugely powerful • Requires some technical expertise to get started • Open Source is “free” but not …free
  38. 38. nice people talking sense about the web | hello@thirty8.co.uk | 0800 808 54 38 | © Thirty8 Digital 2015 Implementation // > Much more flexible than wordpress.com > Highly configurable - both for complex data storage but also for how it looks > (things like mobile-friendly = easy) > Like wordpress.com: really easy for editors > Open Source - data I/O is easy > Free, but requires development time and effort to set up > Cost (albeit minimal) for hosting out.thirty8.co.uk/wordpress101 WordPress.org
  39. 39. nice people talking sense about the web | hello@thirty8.co.uk | 0800 808 54 38 | © Thirty8 Digital 2015 americanuseum.org
  40. 40. nice people talking sense about the web | hello@thirty8.co.uk | 0800 808 54 38 | © Thirty8 Digital 2015
  41. 41. nice people talking sense about the web | hello@thirty8.co.uk | 0800 808 54 38 | © Thirty8 Digital 2015 > a free, open-source plugin for WordPress which imports collections data from your collections management system into a WordPress website > currently supported: AdLib, CultureGrid, kEmu, SouthWest Collections Explorer > coming soon: Modes, Index+ and others cultureobject.co.uk Culture Object Implementation //
  42. 42. nice people talking sense about the web | hello@thirty8.co.uk | 0800 808 54 38 | © Thirty8 Digital 2015 > free, open source, web based > funded by Andrew Mellon Foundation > comprehensive, flexible, well-documented system > has an API www.collectionspace.org Collection Space Implementation //
  43. 43. nice people talking sense about the web | hello@thirty8.co.uk | 0800 808 54 38 | © Thirty8 Digital 2015
  44. 44. nice people talking sense about the web | hello@thirty8.co.uk | 0800 808 54 38 | © Thirty8 Digital 2015 > free, open source, web based > pitched specifically at museums > web CMS / collections management hybrid > supported by Andrew Mellon Foundation and others > not as big a developer / open source base as WP www.omeka.org Omega Implementation //
  45. 45. nice people talking sense about the web | hello@thirty8.co.uk | 0800 808 54 38 | © Thirty8 Digital 2015 Implementation // The journey from “in-house” to “web” 5. “Other” Positives Negatives • …depends :-) • …also depends…
  46. 46. nice people talking sense about the web | hello@thirty8.co.uk | 0800 808 54 38 | © Thirty8 Digital 2015 > Working to aggregate thousands of collections sources > Various ways to get data in: data upload, harvest, or via an online form > Contact them for more info www.culturegrid.org.uk Culture Grid / Europeana Implementation //
  47. 47. nice people talking sense about the web | hello@thirty8.co.uk | 0800 808 54 38 | © Thirty8 Digital 2015 > Excellent for individual, detailed records > Probably the best for traffic > Some options to see stats on visits > No option to tie together categories, searching within dataset, etc > No object-specific fields > Clumsy (impossible?) for large dataset Wikipedia Implementation //
  48. 48. nice people talking sense about the web | hello@thirty8.co.uk | 0800 808 54 38 | © Thirty8 Digital 2015 > use something like PHP or .Net with a database full of object records in it > total flexibility in determining what you want, both at field level but also in terms of look and feel > but… bespoke build for something like this is often very risky from a sustainability point of view Dynamic, bespoke built website Implementation //
  49. 49. nice people talking sense about the web | hello@thirty8.co.uk | 0800 808 54 38 | © Thirty8 Digital 2015 > either hand-code or use something like Dreamweaver where you can create some notion of an “object template” > (once upon a time I built catalogues using MS Word and mail-merge… #truestory) > relatively easy to do > …but: no database, so searching and filtering are unlikely Static website (i.e just HTML, no scripting) Implementation //
  50. 50. nice people talking sense about the web | hello@thirty8.co.uk | 0800 808 54 38 | © Thirty8 Digital 2015 Making the decision
  51. 51. nice people talking sense about the web | hello@thirty8.co.uk | 0800 808 54 38 | © Thirty8 Digital 2015 > different reasons for doing what you’re doing > different budgets > different technologies > different stakeholders > different funders > different relationships … and different objects… Every single scenario is different Making the decision //
  52. 52. nice people talking sense about the web | hello@thirty8.co.uk | 0800 808 54 38 | © Thirty8 Digital 2015 …there are five principles, no matter what you have But… Making the decision //
  53. 53. nice people talking sense about the web | hello@thirty8.co.uk | 0800 808 54 38 | © Thirty8 Digital 2015 > Know why you’re doing what you’re doing > Think about what “success” is > Know how to measure this > Try and put yourself in a position where you can fund any changes that are needed > Fail, quickly Principle #1: Be strategic Making the decision //
  54. 54. nice people talking sense about the web | hello@thirty8.co.uk | 0800 808 54 38 | © Thirty8 Digital 2015 where are you now? where do you want to be? how do you know when you get there? what should you change next time? Making the decision // Principle #1: Be strategic
  55. 55. nice people talking sense about the web | hello@thirty8.co.uk | 0800 808 54 38 | © Thirty8 Digital 2015 > “Can I get my data in and out again in a useful format?” > “Is my content backed up?” > “What ongoing costs - licensing, hosting, updates - are there?” > “What standards are being applied?” > “What other risks are there?” > “How are these risks being mitigated?” Principle #2: Always know the answers to fundamental questions Making the decision //
  56. 56. nice people talking sense about the web | hello@thirty8.co.uk | 0800 808 54 38 | © Thirty8 Digital 2015 > Open data formats - XML, JSON, etc > Open Source > Open and transparent development roadmap > Open relationships with tech partners Making the decision // Principle #3: Understand the power of “open” as an ideal
  57. 57. nice people talking sense about the web | hello@thirty8.co.uk | 0800 808 54 38 | © Thirty8 Digital 2015 > Some kind of bespoke-ness is probably unavoidable if you want a solution that fits you… > …but beware systems that have been built from the ground up by an individual or vendor > …think about what would happen if that person or company ceased to exist. If you’re happy with the answer, that’s ok. Making the decision // Principle #4: Be wary of bespoke “Our web developer built us this collections site which was fine for a while but now he’s got married and moved to Australia and is giving up web work. We don’t have any documentation or knowledge about how it works. Can you help us?”
  58. 58. nice people talking sense about the web | hello@thirty8.co.uk | 0800 808 54 38 | © Thirty8 Digital 2015 > Putting 10 or 100 really good, really well written, detailed records online is probably better than 10,000 which aren’t any good… > …depending on your audience… > A phased approach is good > Don’t underestimate the power of images! Making the decision // Principle #5: Be measured
  59. 59. nice people talking sense about the web | hello@thirty8.co.uk | 0800 808 54 38 | © Thirty8 Digital 2015 Number of object records Qualityofrecord x National Museums Users want this Museums (Funders?) want this
  60. 60. nice people talking sense about the web | hello@thirty8.co.uk | 0800 808 54 38 | © Thirty8 Digital 2015 Making the decision // Don’t be afraid to ask! Lots of people have done this or are trying to do it… > Ask vendors and anyone else you do work with > Ask your colleagues > Ask the internet > Ask special interest groups like MCG or MCN > Ask me :-)
  61. 61. nice people talking sense about the web | hello@thirty8.co.uk | 0800 808 54 38 | © Thirty8 Digital 2015 Thanks… Any thoughts, questions, etc…? @m1ke_ellis mike@thirty8.co.uk thirty8.co.uk

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