Successfully reported this slideshow.

Crowdsourcing 101 for GLAMs

2,031 views

Published on

Opportunities and strategies for crowdsourcing in the cultural heritage sector (GLAMs) are the focus of this presentation by Olaf Janssen, project manager for the KB, National Library of the Netherlands

You’ll read what crowdsourcing is, what motivates people to spend their time & money on it and how it differs from old-school voluntary work.
You’ll also learn what added-value and advantages it can bring, compared to frequently mentioned downsides. Furthermore a number of tips for setting up and running successful crowdsourced projects are given.
Then we'll focus on crowdsourcing within the cultural heritage sector. We distinguish six forms of crowdsourcing within GLAMs, each illustrated by a number of examples.

Published in: Business, Technology
  • Thanks for letting me know Stuart. Nice blog you have!
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • I recently presented a session at the GEM conference on crowdsourcing, and developed a blog (http://crowdsourcingthemuseum.tumblr.com/) to bring together case-studies and articles, as well as to promote discussion beyond the session. I have shared a link to this presentation in one of the posts.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Crowdsourcing 101 for GLAMs

  1. 1. Crowdsourcing 101 for GLAMsOlaf Janssen, Project manager @ National Library of the Netherlands (KB), March 2012 olaf.janssen@kb.nl - @ookgezellig - slideshare.net/OlafJanssenNL/
  2. 2. Crowdsourcing 101 for GLAMs Galleries, Libraries, Archives, Museums = cultural heritage sectorOlaf Janssen, Project manager @ National Library of the Netherlands, March 2012 olaf.janssen@kb.nl - @ookgezellig - slideshare.net/OlafJanssenNL/
  3. 3. 4. Advantages1. What’s crowdsourcing? & added value2. Motivation of participants 5. Pitfalls 3. Crowdsourcing vs 6. Crowdsourcing & GLAMS traditional volunteer work
  4. 4. 1. What’s crowdsourcing?
  5. 5. J. Surowiecki Jeff Howe 2004 Wired, June 2006
  6. 6. http://www.youtube.com/watch?v=F0-UtNg3ots
  7. 7. Outsourcing to the crowd Open call to undefined group Everybody can contribute Time, knowledge, money, work All talents & contributions welcome Irrespective of expertise, motivation or duration Social overvalue
  8. 8. Suggestion box 2.0 ?
  9. 9. 1. What’s crowdsourcing?2. Motivation of participants
  10. 10. Money no driver
  11. 11. Mix ofEgocentrism Altruism
  12. 12. Satisfying curiosity
  13. 13. Seeking challenges
  14. 14. Earning status
  15. 15. Getting recognition
  16. 16. Intellectual enrichment
  17. 17. Belonging to a group
  18. 18. Working for the public good
  19. 19. Having fun
  20. 20. 1. What’s crowdsourcing?2. Motivation of participants 3. Crowdsourcing vs traditional volunteer work
  21. 21. Crowdsourcing 1.0
  22. 22. Crowdsourcing 1.0 Clearing snow
  23. 23. Crowdsourcing 1.0Bird counting Clearing snow
  24. 24. Crowdsourcing 1.0Bird counting Clearing snow Meteor counting
  25. 25. Crowdsourcing 2.0 =Crowdsourcing 1.0 +
  26. 26. Major differences 1.0 vs 2.0
  27. 27. Huge reach & impact
  28. 28. Huge reach & impact Huge choice
  29. 29. Huge reach & impact Huge choice Anywhere, anytime
  30. 30. Crowdsourcing examples
  31. 31. Crowdsourcing examples Encyclopedia #6 site worldwide!
  32. 32. Crowdsourcing examples Pedestrian bridge in Rotterdam, the Netherlands
  33. 33. Crowdsourcing examples Counting dead bugs on your numberplate
  34. 34. Crowdsourcing examples Live USA border patrol
  35. 35. 4. Advantages1. What’s crowdsourcing? & added value2. Motivation of participants 3. Crowdsourcing vs traditional volunteer work
  36. 36. 1. Tapping into knowledge & creativity outside organization
  37. 37. 2. Direct feedback about products & services
  38. 38. 3. Stronger relation between product & consumer
  39. 39. 4. Many hands makelighter & cheaper work
  40. 40. 4. Many hands makelighter & cheaper work Amazon’ s Mechanical Turk
  41. 41. 4. Many hands makelighter & cheaper work Google’s reCaptcha
  42. 42. 5. Many hands make better work
  43. 43. 5. Many hands make better work Linus’ Law
  44. 44. 5. Many hands make better work Eric Raymond, on software Linus’ Law
  45. 45. 5. Many hands make better work Eric Raymond,Not: Linus Thorvald, on software on motivation Linus’ Law
  46. 46. 5. Many hands make better work Eric Raymond, Not: Linus Thorvald, on software on motivation Linus’ Law“with enough eyeballs, all bugs are shallow”
  47. 47. 6. Viral network effects,word-of-mouth advertising
  48. 48. 6. Viral network effects
  49. 49. 6. Viral network effects
  50. 50. 6. Viraldo you a favour, “I network effects you return me a bigger favour”
  51. 51. 6.want this, not because it’s good, but “I Viral network effectsbecause it will soon become unavailable”
  52. 52. “I believe you, because your look like an 6. Viral network effects authority figure”
  53. 53. 6.need to be congruent with my earlier“I Viral network effects believes & decisions”
  54. 54. 6. Viral A.k.a. social proof network effects“I do this, because everybody does it”
  55. 55. 6. comply with your request because “I Viral network effects I like you”
  56. 56. 6. Viral network effects
  57. 57. 6. Viral network effectsLiking
  58. 58. 6. Viral network effects Please buy this, we are friends, aren’t we?Liking
  59. 59. 6. Viral network effects But what about the quality?Liking
  60. 60. 6. Viral network effects And do I really need it?Liking
  61. 61. 6. Viral network effects C’mon girls, nevermind quality or needs, if we don’t buy, we’ll disappoint our friendLiking
  62. 62. 6. Viral network effectsLiking
  63. 63. 6. Viral network effects
  64. 64. 6. Viral network effects
  65. 65. 6. Viral network effects Social proof
  66. 66. 6. Viral network effects Social proof Ahumm, I do this, because everybody else does
  67. 67. http://influence-people-brian.blogspot.com/2011/05/influence-tips-for-social-media.html
  68. 68. 4. Advantages1. What’s crowdsourcing? & added value2. Motivation of participants 5. Pitfalls 3. Crowdsourcing vs traditional volunteer work
  69. 69. 1. Keeping participants motivated• Permanent communication with participants• Showcase (intermediate) results & successes• Show appreciation & respect for contributions• Be open, enthusiast & equal
  70. 70. 2. Quality & quantity of contribs• R.O.T. “75% of contribs unusable”• Selection of “pearls” is labour-intensive• Every contrib must be published & credited• More quality with reward-system?
  71. 71. 3. Poor collaboration tools• Limited possibility to re-use & expand ideas of others• Open software dev tools are exception
  72. 72. Example of good collaboration tool
  73. 73. Example of good collaboration tool
  74. 74. 4. Copyright / IPR
  75. 75. 4. Copyright / IPR
  76. 76. Tips for successful crowdsourcing http://bit.ly/tMwGRv
  77. 77. Tips for successful crowdsourcing http://bit.ly/tMwGRv
  78. 78. Tips for successful crowdsourcing http://bit.ly/tMwGRv
  79. 79. 4. Advantages1. What’s crowdsourcing? & added value2. Motivation of participants 5. Pitfalls 3. Crowdsourcing vs 6. Crowdsourcing & GLAMS traditional volunteer work
  80. 80. My name is Johan Oomen fromthe Institute for Sound & Visionin Hilversum, the Netherlands…
  81. 81. .. and I‘m Lora Aroyo from theVU University in Amsterdam,the Netherlands
  82. 82. We’ve researchedOpportunities and Challengesfor Crowdsourcing in theCultural Heritage Domain …
  83. 83. I’m downloadable athttp://www.cs.vu.nl/~marieke/OomenAroyoCT2011.pdf
  84. 84. … and we’ve identified 6 types of crowdsourcing in GLAMs!
  85. 85. Here we go…
  86. 86. 1. Correction and transcription Inviting users to correct and/or transcribe outputs of digitisation processes (images and/or OCR)
  87. 87. 1. Correction and transcription
  88. 88. 1. Correction and transcription
  89. 89. 2. Contextualisation Adding contextual knowledge to objects,e.g. by telling stories or writing articles / wiki pages with contextual data
  90. 90. 2. Contextualisation
  91. 91. 2. Contextualisation
  92. 92. 3. Complementing collections Active pursuit of additional objects to be included in a (Web)exhibit or collection
  93. 93. 3. Complementing collections
  94. 94. 3. Complementing collections
  95. 95. 4. Classification Gathering or correcting descriptive metadata related to objects in a collection = social tagging= user generated metadata = folksonomy
  96. 96. 4. Classification
  97. 97. 4. Classification
  98. 98. 5. Co-curation Using inspiration/expertise of non-professional curators to create (Web)exhibits
  99. 99. 5. Co-curation
  100. 100. 6. CrowdfundingCooperation of peoplewho pool their money together to support efforts initiated by others
  101. 101. 6. Crowdfunding
  102. 102. 6. Crowdfunding
  103. 103. That’s it! Thanks! Any questions ?olaf.janssen@kb.nl @ookgezellig

×