Building, Engaging, & Managing Community

Building, Engaging,& Managing Community DJ Waldow June 1, 2011

What is Community?

“...a group of interactingpeople living in a commonlocation...organized aroundcommon values...attributedwith social cohesion within ashared geographical location.” Wikipedia

Where do communities exist?

Flickr - Henri Sivonen

Flickr - Robert Cutts

Building, Engaging,& Managing Community

Being therebefore the sale

8 ways to be there before the sale1. Have a product/service/event that doesn’t suck.2. Listen.3. Name-Avatar-Company (Product/Service/Event)4. Engage.5. Respond.6. Create killer content.7. Be present.8. Give a darn (care).

HAVE A PRODUCT/SERVICE/EVENT THAT DOESN’T SUCK.

Flickr - Dell, IncLISTEN.

Flickr: Dave TaylorNAME-AVATAR-COMPANY.

Flickr: Kevin MullettNAME-AVATAR-COMPANY.

NAME-AVATAR-COMPANY.

ENGAGE.

RESPOND.

CREATE KILLER CONTENT.

… but remember … “You can’t take something off theInternet. That’s like trying to take pee out of a swimming pool.” - Joe Rogan’s character on Newsradio

BE PRESENT.

We Value YourBusiness GIVE A DARN (CARE).

Managing Community➡Pre-Event ➡In-Event ➡Post-Event

Flickr: Fey IlyasUp Next...

Building, Engaging, & Managing Community

by DJ Waldow on Jun 01, 2011

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Building, Engaging, & Managing Community — Presentation Transcript