Building, Engaging, & Managing Community - Talk by DJ Waldow at The International Association of Exhibitions and Event (IAEE) Mid-Year Meeting - June 1, 2011

1. Building, Engaging,
& Managing Community
DJ Waldow
June 1, 2011

2. What is Community?

3. “...a group of interacting
people living in a common
location...organized around
common values...attributed
with social cohesion within a
shared geographical location.”
Wikipedia

4. Where do communities exist?

5. Flickr - Henri Sivonen

6. Flickr - Robert Cutts

8. Building, Engaging,
& Managing Community

9. Being there
before the sale

10. 8 ways to be there before the sale
1. Have a product/service/event that doesn’t suck.
2. Listen.
3. Name-Avatar-Company (Product/Service/Event)
4. Engage.
5. Respond.
6. Create killer content.
7. Be present.
8. Give a darn (care).

11. HAVE A PRODUCT/SERVICE/EVENT
THAT DOESN’T SUCK.

12. Flickr - Dell, Inc
LISTEN.

13. Flickr: Dave Taylor
NAME-AVATAR-COMPANY.

14. Flickr: Kevin Mullett
NAME-AVATAR-COMPANY.

15. NAME-AVATAR-COMPANY.

16. ENGAGE.

17. ENGAGE.

18. RESPOND.

19. RESPOND.

20. CREATE KILLER CONTENT.

21. … but remember …
“You can’t take something off the
Internet. That’s like trying to take
pee out of a swimming pool.”
- Joe Rogan’s character on Newsradio

22. BE PRESENT.

23. We Value
Your
Business
GIVE A DARN (CARE).

24. Managing Community
➡Pre-Event
➡In-Event
➡Post-Event

34. Flickr: Fey Ilyas
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