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Building, Engaging, & Managing Community

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Building, Engaging, & Managing Community - Talk by DJ Waldow at The International Association of Exhibitions and Event (IAEE) Mid-Year Meeting - June 1, 2011

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Building, Engaging, & Managing Community

  1. 1. Building, Engaging,& Managing Community DJ Waldow June 1, 2011
  2. 2. What is Community?
  3. 3. “...a group of interactingpeople living in a commonlocation...organized aroundcommon values...attributedwith social cohesion within ashared geographical location.” Wikipedia
  4. 4. Where do communities exist?
  5. 5. Flickr - Henri Sivonen
  6. 6. Flickr - Robert Cutts
  7. 7. Building, Engaging,& Managing Community
  8. 8. Being therebefore the sale
  9. 9. 8 ways to be there before the sale1. Have a product/service/event that doesn’t suck.2. Listen.3. Name-Avatar-Company (Product/Service/Event)4. Engage.5. Respond.6. Create killer content.7. Be present.8. Give a darn (care).
  10. 10. HAVE A PRODUCT/SERVICE/EVENT THAT DOESN’T SUCK.
  11. 11. Flickr - Dell, IncLISTEN.
  12. 12. Flickr: Dave TaylorNAME-AVATAR-COMPANY.
  13. 13. Flickr: Kevin MullettNAME-AVATAR-COMPANY.
  14. 14. NAME-AVATAR-COMPANY.
  15. 15. ENGAGE.
  16. 16. ENGAGE.
  17. 17. RESPOND.
  18. 18. RESPOND.
  19. 19. CREATE KILLER CONTENT.
  20. 20. … but remember … “You can’t take something off theInternet. That’s like trying to take pee out of a swimming pool.” - Joe Rogan’s character on Newsradio
  21. 21. BE PRESENT.
  22. 22. We Value YourBusiness GIVE A DARN (CARE).
  23. 23. Managing Community➡Pre-Event ➡In-Event ➡Post-Event
  24. 24. Flickr: Fey IlyasUp Next...

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