This document discusses building an online community. It emphasizes that community is about people gathering around a shared purpose and that social media allows customers to connect with each other. The document outlines different strategies for building a community, including building it organically, buying an existing community, or borrowing elements from other communities. It stresses that engagement and interaction are important for community and that tools only provide leverage if paired with talking about topics in new ways. The rewards of building a strong community are discussed.

1. Building your on-line community
Benjamin Ellis
SocialOptic
@benjaminellis
http://benjaminellis.org/

2. The Business Case?

3. A Taxonomy of Social Media

4. A Taxonomy of Social Media

5. What is community?

6. Social Media
is all about Community:
People gathered
around a purpose

7. 'Media' is Going Social
All trademarks acknowledged... add .com to taste...

8. Your Customers are not alone
Anymore (they never were)

9. Social Networks

10. Networks versus audience

11. Network beats an audience

12. Creating a community
Build
Buy
Borrow

13. Tree Timber Wood

14. Friends

15. F.O.A.F.

16. FOAF

17. Introduce People!

18. Create Commonality

19. We Are All
Crazy Busy

20. >Motivation<

21. *
Esteem
Belonging
Safety/Surety
Physiological
Maslow
Maslow

22. Are you playing their tune?

24. Creating a community
Build
Buy
Borrow

25. it's a skill

27. Creating a community
Build
Buy
Borrow

28. Go out looking...

30. People Like the Strangest Things
http://twitter.com/radiokate
“Seriously astounded
that in 7 hours my tube
fox photo has racked up
more than 13,300 hits!
I've another version
here too:”
http://tr.im/GQbW

31. Engagement & Interaction
•or entertainment

32. Tools only provide leverage...
Talking about old things in new ways is
just talking about doing the same things
with different words
“You can’t talk your way out of what
you’ve behaved yourself into.” Stephen R.
Covey

33. Build capability in the community

34. The Rewards
Gary Vaynerchuk
Grew family business > x10
• $15,000 in Direct Mail = 200 new customers
• $7,500 Billboard Ad = 300 new customers
• $0 (Twitter/@garyvee) = 1,800 new customers
But: TIME and TALENT

35. First Action
Think Big
Act Small
Move Fast

36. Building your on-line community
Benjamin Ellis
SocialOptic
@benjaminellis