app store analytics
MOBILE APPLICATION STORES
STATE OF PLAY
Vincent Hoogsteder, Co-founder

MOBILE APP STORES

ABOUT DISTIMO
1. Distimo collects all public application data from app stores
2. Developers use our analytics tool to monitor own and competing apps
3. Based on analyses of data, we deliver detailed market reports

Our findings on:

APPS
US MARKET

STORE SIZES
Total number of applications
Apple 150,998
BlackBerry 4,756
Android 19,897
Nokia 6,118
Palm 1,452
Windows 693
0 37,500 75,000 112,500 150,000
• Appleis King
• Android second largest

STORE GROWTH
New applications per month
december 2009 - january 2010
Apple 13,865
BlackBerry 501
Android 3,005
Nokia 734
0 3,750 7,500 11,250 15,000
• Androidrelative fastest growing
• Added 15% new applications over last month

FREE VS PAID
Percentage Free Percentage Paid
Apple 25% 75%
BlackBerry 24% 76%
Android 57% 43%
Nokia 15% 85%
Palm 32% 68%
Windows 22% 78%
0% 100%
• Nokiahas most paid apps
• Android largest share free apps

MOST POPULAR
CATEGORIES
58% Games
18% Entertainment
29% Games
18% Utilities
40% Personalisation
15% Music

MONETIZATION

REVENUE?

REVENUE?

PRICE COMPARISON
Average price for all paid apps
US$9.00 US$8.26
US$6.99
US$6.75
US$4.50
US$3.62 US$3.47
US$3.27
US$2.53
US$2.25
US$0
• Apple, Androidand Nokia in same range
• RIM and Microsoft more than twice as high

CROSS STORE PRICES
Tetris prices:
$4.99

CROSS STORE PRICES
Tetris prices:
$4.99
$6.99

CROSS STORE PRICES
IM+ for Skype:
$4.99

CROSS STORE PRICES
IM+ for Skype:
$4.99
$29.99

PRICES GOING TO $0.99 ?
Top Paid $0.99

PRICES GOING TO $0.99 ?
Top Paid $0.99
Top Grossing $9.99

PRICES GOING TO $0.99 ?
Average prices
US$8.96
US$9.00
US$6.75
US$4.50
US$2.25
US$2.25
US$0
Average Price Top Paid Average Price Top Grossing
• TopGrossing 4 x more expensive than Most Popular
• Consumers willing to pay more for high quality apps

WHAT’S NEXT?

CROSS STORE DEVELOPERS
• Over 1,600 developers with apps in multiple stores
• Fast growth in last months
• Growing number of channels, many carrier stores in 2010

NEW WAYS TO MONETIZE
• Free App with In-App Purchases starting at $0.99
• One-off paid App $6.99

NEW WAYS TO MONETIZE
• Free Appwith In-App Purchases starting at $0.99
Generated more revenue than FIFA in January 2010
• One-off paid App $6.99

PRICES TO SAME LEVEL
US$9.00 US$8.26
US$6.99
US$6.75
US$4.50
US$3.62 US$3.47
US$3.27
US$2.53
US$2.25
US$0
• Increased transparency for consumers

STORE COMPETITION
Strong competition for the best developers:
• Sheer volume
• Billing
• Consumer reviews
• Driving traffic to your apps

2010:
GROWTH

THANK YOU
Free Monthly Report:
www.distimo.com
Overview of all App Stores:
www.appstores.info
Free analytics for developers:
www.distimo.com/monitor
Vincent Hoogsteder
vincent@distimo.com
twitter.com/distimo