Distimo Mobile World Congress 2010 Presentation - Mobile Application Stores State of Play

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At the Barcelona Mobile World Congress 2010, we gave a presentation titled "Mobile Application Stores - State Of Play", during the "Mobile Applications - Innovation versus fragmentation" session.

At the Barcelona Mobile World Congress 2010, we gave a presentation titled "Mobile Application Stores - State Of Play", during the "Mobile Applications - Innovation versus fragmentation" session.

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  • - US stores, although trends I present are similar in EMEA region

Transcript

  • 1. app store analytics MOBILE APPLICATION STORES STATE OF PLAY Vincent Hoogsteder, Co-founder
  • 2. MOBILE APP STORES
  • 3. ABOUT DISTIMO 1. Distimo collects all public application data from app stores 2. Developers use our analytics tool to monitor own and competing apps 3. Based on analyses of data, we deliver detailed market reports
  • 4. Our findings on:
  • 5. APPS US MARKET
  • 6. STORE SIZES Total number of applications Apple 150,998 BlackBerry 4,756 Android 19,897 Nokia 6,118 Palm 1,452 Windows 693 0 37,500 75,000 112,500 150,000 • Appleis King • Android second largest
  • 7. STORE GROWTH New applications per month december 2009 - january 2010 Apple 13,865 BlackBerry 501 Android 3,005 Nokia 734 0 3,750 7,500 11,250 15,000 • Androidrelative fastest growing • Added 15% new applications over last month
  • 8. FREE VS PAID Percentage Free Percentage Paid Apple 25% 75% BlackBerry 24% 76% Android 57% 43% Nokia 15% 85% Palm 32% 68% Windows 22% 78% 0% 100% • Nokiahas most paid apps • Android largest share free apps
  • 9. MOST POPULAR CATEGORIES 58% Games 18% Entertainment 29% Games 18% Utilities 40% Personalisation 15% Music
  • 10. MONETIZATION
  • 11. REVENUE?
  • 12. REVENUE?
  • 13. PRICE COMPARISON Average price for all paid apps US$9.00 US$8.26 US$6.99 US$6.75 US$4.50 US$3.62 US$3.47 US$3.27 US$2.53 US$2.25 US$0 • Apple, Androidand Nokia in same range • RIM and Microsoft more than twice as high
  • 14. CROSS STORE PRICES Tetris prices: $4.99
  • 15. CROSS STORE PRICES Tetris prices: $4.99 $6.99
  • 16. CROSS STORE PRICES IM+ for Skype: $4.99
  • 17. CROSS STORE PRICES IM+ for Skype: $4.99 $29.99
  • 18. PRICES GOING TO $0.99 ? Top Paid $0.99
  • 19. PRICES GOING TO $0.99 ? Top Paid $0.99 Top Grossing $9.99
  • 20. PRICES GOING TO $0.99 ? Average prices US$8.96 US$9.00 US$6.75 US$4.50 US$2.25 US$2.25 US$0 Average Price Top Paid Average Price Top Grossing • TopGrossing 4 x more expensive than Most Popular • Consumers willing to pay more for high quality apps
  • 21. WHAT’S NEXT?
  • 22. CROSS STORE DEVELOPERS • Over 1,600 developers with apps in multiple stores • Fast growth in last months • Growing number of channels, many carrier stores in 2010
  • 23. NEW WAYS TO MONETIZE • Free App with In-App Purchases starting at $0.99 • One-off paid App $6.99
  • 24. NEW WAYS TO MONETIZE • Free Appwith In-App Purchases starting at $0.99 Generated more revenue than FIFA in January 2010 • One-off paid App $6.99
  • 25. PRICES TO SAME LEVEL US$9.00 US$8.26 US$6.99 US$6.75 US$4.50 US$3.62 US$3.47 US$3.27 US$2.53 US$2.25 US$0 • Increased transparency for consumers
  • 26. STORE COMPETITION Strong competition for the best developers: • Sheer volume • Billing • Consumer reviews • Driving traffic to your apps
  • 27. 2010: GROWTH
  • 28. THANK YOU Free Monthly Report: www.distimo.com Overview of all App Stores: www.appstores.info Free analytics for developers: www.distimo.com/monitor Vincent Hoogsteder vincent@distimo.com twitter.com/distimo