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Distimo Mobile World Congress 2010 Presentation - Mobile Application Stores State of Play

Distimo
Distimo

This document summarizes app store analytics from Distimo. It finds that the Apple App Store has the most apps at over 150,000, while the Android market is the second largest. It also notes that Android is growing the fastest, adding over 3,000 new apps per month. On pricing, the average price across stores is between $2-4, with Apple, Android and Nokia in a similar range and Blackberry and Windows significantly higher. The document predicts further growth in cross-platform development and new monetization models like free apps with in-app purchases in 2010.

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app store analytics
MOBILE APPLICATION STORES
             STATE OF PLAY




                          Vincent Hoogsteder, Co-founder
MOBILE APP STORES
ABOUT DISTIMO




1. Distimo collects all public application data from app stores
2. Developers use our analytics tool to monitor own and competing apps
3. Based on analyses of data, we deliver detailed market reports
Our findings on:
APPS
US MARKET
STORE SIZES
                   Total number of applications

    Apple                                                      150,998

BlackBerry        4,756


  Android                  19,897


    Nokia          6,118


     Palm        1,452


Windows          693


             0                  37,500   75,000   112,500   150,000



• Appleis King
• Android second largest

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Distimo Mobile World Congress 2010 Presentation - Mobile Application Stores State of Play

  • 1. app store analytics MOBILE APPLICATION STORES STATE OF PLAY Vincent Hoogsteder, Co-founder
  • 3. ABOUT DISTIMO 1. Distimo collects all public application data from app stores 2. Developers use our analytics tool to monitor own and competing apps 3. Based on analyses of data, we deliver detailed market reports
  • 6. STORE SIZES Total number of applications Apple 150,998 BlackBerry 4,756 Android 19,897 Nokia 6,118 Palm 1,452 Windows 693 0 37,500 75,000 112,500 150,000 • Appleis King • Android second largest
  • 7. STORE GROWTH New applications per month december 2009 - january 2010 Apple 13,865 BlackBerry 501 Android 3,005 Nokia 734 0 3,750 7,500 11,250 15,000 • Androidrelative fastest growing • Added 15% new applications over last month
  • 8. FREE VS PAID Percentage Free Percentage Paid Apple 25% 75% BlackBerry 24% 76% Android 57% 43% Nokia 15% 85% Palm 32% 68% Windows 22% 78% 0% 100% • Nokiahas most paid apps • Android largest share free apps
  • 9. MOST POPULAR CATEGORIES 58% Games 18% Entertainment 29% Games 18% Utilities 40% Personalisation 15% Music
  • 13. PRICE COMPARISON Average price for all paid apps US$9.00 US$8.26 US$6.99 US$6.75 US$4.50 US$3.62 US$3.47 US$3.27 US$2.53 US$2.25 US$0 • Apple, Androidand Nokia in same range • RIM and Microsoft more than twice as high
  • 14. CROSS STORE PRICES Tetris prices: $4.99
  • 15. CROSS STORE PRICES Tetris prices: $4.99 $6.99
  • 16. CROSS STORE PRICES IM+ for Skype: $4.99
  • 17. CROSS STORE PRICES IM+ for Skype: $4.99 $29.99
  • 18. PRICES GOING TO $0.99 ? Top Paid $0.99
  • 19. PRICES GOING TO $0.99 ? Top Paid $0.99 Top Grossing $9.99
  • 20. PRICES GOING TO $0.99 ? Average prices US$8.96 US$9.00 US$6.75 US$4.50 US$2.25 US$2.25 US$0 Average Price Top Paid Average Price Top Grossing • TopGrossing 4 x more expensive than Most Popular • Consumers willing to pay more for high quality apps
  • 22. CROSS STORE DEVELOPERS • Over 1,600 developers with apps in multiple stores • Fast growth in last months • Growing number of channels, many carrier stores in 2010
  • 23. NEW WAYS TO MONETIZE • Free App with In-App Purchases starting at $0.99 • One-off paid App $6.99
  • 24. NEW WAYS TO MONETIZE • Free Appwith In-App Purchases starting at $0.99 Generated more revenue than FIFA in January 2010 • One-off paid App $6.99
  • 25. PRICES TO SAME LEVEL US$9.00 US$8.26 US$6.99 US$6.75 US$4.50 US$3.62 US$3.47 US$3.27 US$2.53 US$2.25 US$0 • Increased transparency for consumers
  • 26. STORE COMPETITION Strong competition for the best developers: • Sheer volume • Billing • Consumer reviews • Driving traffic to your apps
  • 28. THANK YOU Free Monthly Report: www.distimo.com Overview of all App Stores: www.appstores.info Free analytics for developers: www.distimo.com/monitor Vincent Hoogsteder vincent@distimo.com twitter.com/distimo

Editor's Notes

  1. - US stores, although trends I present are similar in EMEA region