Distimo GMIC 2013

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In May 2013 we were at the Global Mobile Internet Conference (GMIC) in Beijng. Richard Pidgeon's presentation was on the topic of “Measuring Success of International Apps in China".

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  • THANK YOU - DISCUSS THE SUCCESSES AND CHALLENGES THAT EXIST TO INTERNATIONAL ,NON CHINESE APP IN CHINADISTIMO ARE OFFERING ALL GMIC ATTENDEES THE OPPORTUNITY OF A COMPLIMETARY TRAIL ACCOUNT FOR ANYONE WHO REGISTERS FOR OUR FREE ANALYTICS TOOL THROUGHOUT THE MONTH OF MAY.
  • DISTIMO ARE AN APP STORE ANALYTICS COMPANY, TRACKING 3 BILLION DOWNLOADS / QUARTER FOR OUR 25,000 DEVELOPERS WORLDWIDE.OUR HEADQUARTERS ARE CURRENTLY IN AMSTERDAM AND WE NOW HAVE OFFICES IN LONDON, SAN FRANCISCO, NEW YORK , JAPAN AND SINGAPORE AND WE ARE LOOKING TO OPEN AN OFFICE IN BEIJING SOON.WE HAVE GOOD RELATIONSHIPS WITH MANY PUBLICATIONS AND ORGANISATIONS THAT ARE INTERESTED IN DATA SURROUNDING THE GLOBAL APP ECOSYSTEM AND WE HAVE 60,000 SUBSCRIBERS TO OUR MONTHLY PUBLICATIONS.TRUSTED AND QUOTED IN MAJOR NEWS OUTLETS MONTHLY: WSJ, NYT, BLOOMBERG, VENTUREBEAT, GIGAOM, CNET, TECHCRUNCH. 60K SUBS TO OUR MONTHLY PUBLICATIONS.STRATEGIC PARTNER OF ADOBE integrating with their Omniture analytics toolsWE have 3 Core ServicesOUR FREE APP ANALYTICS Tools allowing FREE TRACKING OF YOUR APPS ACROSS ALL MAJOR APP STORES AND AD NETWORKSCONVERSION TRACKING: TRACK CONVERSION AND LIFE TIME VALUE OF YOUR USERSAPPIQ: PREMIUM MARKET DATA FOR DEVELOPERS, PUBLISHERS BRANDS AND THE FINANCIAL SERVICES INDUSTRY
  • HOW WE CAPTURE OUR DATA
  • Some of the Challenges that face developers in the Chinese Market are illustrated here You will see from the left hand chart that The US market are clear leader in number of iPad paid download appoaching an average of 90,000 paid downloads with UK 2nd and Russia moving into third place this year and of interest China is ……… Russia is another very interesting and vastly growing opportunity for developers and piublishers alike.Korea and Japan have overtaken the United States clearly China doesn’t fetaure due to the issues with monetization in the Google Store and the fragmented Android App Store market in ChinaOf Great Interest is how quickly China is moving up the country leaderboards for iphone revenue and has moved up five places in the last 12 months and is currently averaging daily revenues of nearlt 600,000 US Dollars. Watch this space as we are sure that that figure will grow dramatcically in the next few months.We are seeing great interest in from our Hedgefund clients and VC clients in the Chinese App space Interesting times lie aheadRussia moved to spot 3 from 6 since one year ago.China from 8 to 3 in one year.Russua free Google Play up two positions as well. Now 3Especiially right graph interesting for you presentation.
  • YOU CAN SEE HEAR THE REVENUES THAT ARE BEING GENERATED FOR THE MONTH OF MARCH IN CHINA. [NEED TO CHANGE SCREEN SHOT TO NOT METIS COLOURS] WE ARE CURRENTLY EXPERIENCING A HUGE DEMAND IN DATA FOR THE CHINESE MARKET FROM COMPANIES LOOKING AT SIZE OF THE OPPORTUNITY IN CHINAPUBLISHERS AND DEVELOPERS WHO ARE LOOKING AT THE PERFORMANCE OF INDIVIDUAL APPS IN THE CHINESE MARKETWE ALSO HAVE A LARGE NUMBER OF HEDGE FUNDS AND INVESTORS LOOKING AT THE OPPORTUNITIES IN THE CHINESE MARKETIF WE USE SUPERCELL AS AN EXAMPLE OF AN INTERNATIONAL APP CURRENTLY ENJOYING SUCCESS IN CHINA FOR THIOSE OF YOU THAT DON’T KNOW SUPERCELL THEY ARE CURRENTLY GENERATING HUGE REVENUES WORLD WIDE [ WORLDWIDE MONTHLY FIGURES] FROM TWOGAMES CLASH OF CLANS AND HAYDAY AND GENERATE DAILY REVENUES OF 1.2 MILLION IN THE US ALONE.YOU CAN SEE GERE FROM THE DATA EXTRACTED FROM APPIQ THEY HAVE MANAGED TO GET INTO THE TOP TEN LEADERBOARD IN CHINA AND ARE ENJOYING REVENUES OF 400THAT ARE LOOKING AT THE CURRENT SIZ OF THE OPPORTUNITY IN DIFFERENT CATEGORIES. COMPARING THER PERFORMANCE AGAINST THER COMPETITORS. TRACKING THE PERFORMANCE OF THE SECTOR IN CHINA. WE HAVE A NUMBER OF INVESTORS/ HEDGEFUNDS /VENTURE CAPITALIST WHO ARE LOOKING AT THE REVENUES OF INDIVIDUAL DEVELOPERS IN THIS SPACEWhen looking at a successfull International Developer in China I want to pick out Supercell as a good example of international Company who has had success in ChinaFor those of you who don’t know Supercell they are generating Huge Revenues world wide from currently only Two Games Clash of Clans and Hay Day. , Supercell is doing really well. Currently they are earning over 1.2million Dollars per day in the US Alone.You can see from the data extracted from our APP IQ Service on the screen that they are currently generating nearly 400,000 US Dollars per month in China. Although this isnt close to the 3 Million Dollars that Locojoy are generating with two of their Apps per month It is still very successful.Interesting Though a lot of development and planning was made to get this huge revenues, they are not only making these revenues for a couple of days, no their growth is steady and still peaking each day.They are not the only ones making high number of revenues. Draw Something made over 14mln dollar so far and Temple Run 2 which was released Jan 15th is already over $ 1mln revenues within the first week.
  • We recently published a report of succes of new Apps and what was alarming the global data was how difficult it was for new appa to breaki into the top 200 in the revenue tables. The Data here illustrates The US Market compared to China You can see that only 9% of iphone and Ipad Apps managing to get into the Top200.Although slightly better for Google Play at 15%However in China it is far easier for new Apps to break into the top 200 with 22 % on iPad and 33% on iPhone. SO the key take away from this is what an opportunity lies ahead for new apps and new publishers in the Chinese Market.iPad APP being from new developers a % of revenue of top 200 grossing in March games gnerated by newly released apps. ‘New’ is defined as after 1 January 2013
  • Compared to the Rest of the World the Freemium model generates very similar share of the money . Of interest the takeaway for this analysis of iPhone reveenue for March is a bigger % of IAP revenue form Paid for apps which is largely accountable by the LOCOJOY pricing model that is generating ***** % from iappruchases of their paid app which equates to xxxxxxxx thousand yen per moneth
  • Distimo GMIC 2013

    1. 1. • LEADING APP STORE ANALYTICS COMPANY, TRACKING 3 BILLION DOWNLOADS/ QUARTER FOR OUR 25,000 DEVELOPERS & PUBLISHERS WORLDWIDE.• TRUSTED AND QUOTED IN MAJOR NEWS OUTLETS MONTHLY: WSJ, NYT,BLOOMBERG, VENTUREBEAT, GIGAOM, CNET, TECHCRUNCH. 60K SUBS TOOUR MONTHLY PUBLICATIONS.• WORLDWIDE PARTNERSHIPS WITH ADOBE, EEDAR, TECHCRUNCH AND THENEXT WEB.• OFFICES IN SAN FRANCISCO, NEW YORK, LONDON, AMSTERDAM JAPAN ANDSINGAPOREPRODUCTS• FREE APP ANALYTICS TOOLS ALLOWING FREE TRACKING OF YOUR APPSACROSS ALL MAJOR APP STORES AND AD NETWORKS• CONVERSION TRACKING: TRACK CONVERSION AND LIFE TIME VALUE OF YOURUSERSDISTIMO
    2. 2. Our data
    3. 3. $0$1$2$3UnitedStatesJapan China
    4. 4. Get Image of Super Cell Growth from APP IQ
    5. 5. 

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