The Distimo webinar from October 2012 discusses the significance of app translations, highlighting that English remains the dominant language for app downloads and revenue. It emphasizes the increasing importance of native languages for app success, particularly in various countries, and presents findings showing that adding native language options can boost downloads by 128% and revenue by 26%. The document also provides insights into the percentage of free downloads and revenue by language for iPhone apps, underscoring the importance of multilingual support for developers.

1. DISTIMO WEBINAR
OCTOBER 2012
THE IMPACT OF APP TRANSLATIONS
TIURI VAN AGTEN
ANALYST
VINCENT HOOGSTEDER
CEO

2. CONTENT
Month Report Findings
• Top languages globally
• Top languages per county
• The importance of native languages
• Introducing the native language
Distimo App Analytics
• Demo: tracking the impact of languages
• Demo: monitoring the market

3. MOST POPULAR LANGUAGES IN THE TOP 200 WORLD WIDE
Percentage of Free Downloads and Revenue by Language for iPhone
Free Downloads Revenue
100% 100%
90% 90% English
Chinese
80% 80% German
70% 70% French
Japanese
60% 60% Italian
Spanish
50% 50%
Korean
40% 40% Portuguese
Russian
30% 30% Dutch
20% 20%
10% 10%
0% 0%
ENGLISH IS THE MOST IMPORTANT LANUAGE, 90% IS ENGLISH

4. MOST POPULAR LANGUAGES IN THE TOP 200 WORLD WIDE
Percentage of Free Downloads and Revenue by Language for iPhone
Free Downloads Revenue
100% 100%
90% 90% English
Chinese
80% 80% German
70% 70% French
Japanese
60% 60% Italian
Spanish
50% 50%
Korean
40% 40% Portuguese
Russian
30% 30% Dutch
20% 20%
10% 10%
0% 0%
DEVELOPERS NOTICE THE IMPORTANCE OF MULITPLE LANGUAGE TRANSLATIONS

5. MOST POPULAR LANGUAGES IN THE TOP 200 WORLD WIDE
Percentage of Free Downloads and Revenue by Language for iPhone
Free Downloads Revenue
100% 100%
90% 90% English
Chinese
80% 80% German
70% 70% French
Japanese
60% 60% Italian
Spanish
50% 50%
Korean
40% 40% Portuguese
Russian
30% 30% Dutch
20% 20%
10% 10%
0% 0%
JAPANESE LANGUAGE APPS HAVE INCREASED SHARE IN TOTAL REVENUE

6. MOST POPULAR LANGUAGES IN THE TOP 200 PER COUNTRY
Proportion of Free Downloads by Language for iPhone
Proportion #1 Language
Proportion #2 Language
Proportion of #1 language (dark
pink = high, grey = low)
Australia Brazil Canada China France Germany Italy Japan Korea Russia United Kingdom United States
#1 English #1 English #1 English #1 Chinese #1 English #1 English #1 English #1 English #1 English #1 English #1 English #1 English
#2 German #2 Spanish #2 French #2 English #2 French #2 German #2 Italian #2 Japanese #2 Korean #2 Russian #2 Spanish #2 German

7. MOST POPULAR LANGUAGES IN THE TOP 200 PER COUNTRY
Proportion of Revenues by Language for iPhone
Proportion #1 Language
Proportion #2 Language
Proportion of #1 language (dark
pink = high, grey = low)
Australia Brazil Canada China France Germany Italy Japan Korea Russia United Kingdom United States
#1 English #1 English #1 English #1 Chinese #1 English #1 English #1 English #1 Japanese #1 Korean #1 English #1 English #1 English
#2 German #2 Spanish #2 German #2 English #2 French #2 German #2 Italian #2 English #2 English #2 Russian #2 German #2 German

8. THE IMPORTANCE OF NATIVE LANGUAGES
Proportion of Free Downloads and Revenue by Language for iPhone
Free Downloads Revenue
0% 20% 40% 60% 80% 100% 0% 20% 40% 60% 80% 100%
Applications that support only the Applications that support the native Application that do not support the
native language language and other languages native language
ENGLISH COUNTRIES HAVE HIGHEST PROPORTION NATIVE LANGUAGE

9. THE IMPORTANCE OF NATIVE LANGUAGES
Proportion of Free Downloads and Revenue by Language for iPhone
Free Downloads Revenue
0% 20% 40% 60% 80% 100% 0% 20% 40% 60% 80% 100%
Applications that support only the Applications that support the native Application that do not support the
native language language and other languages native language
USE OF NATIVE LANGUAGE STILL LIMITED IN SEVERAL COUNTRIES (BR, IT, RU)

10. THE IMPORTANCE OF NATIVE LANGUAGES
Proportion of Free Downloads and Revenue by Language for iPhone
Free Downloads Revenue
0% 20% 40% 60% 80% 100% 0% 20% 40% 60% 80% 100%
Applications that support only the Applications that support the native Application that do not support the
native language language and other languages native language
NATIVE-ONLY APPS MOSTLY USED IN ASIAN COUNTRIES

11. THE IMPORTANCE OF NATIVE LANGUAGES
Proportion of Free Downloads and Revenue by Language for iPhone
Free Downloads Revenue
0% 20% 40% 60% 80% 100% 0% 20% 40% 60% 80% 100%
Applications that support only the Applications that support the native Application that do not support the
native language language and other languages native language
NATIVE LANGUAGES GENERATE MORE REVENUE THAN DOWNLOADS RELATIVELY

12. THE IMPACT OF ADDING THE NATIVE LANGUAGE
Effect Of Adding Native Language After A Week for iPhone
? ?
+128% +26%
ADDING THE NATIVE LANGUAGE BOOSTS DOWNLOADS WITH 128%

13. THE IMPACT OF ADDING THE NATIVE LANGUAGE
Effect Of Adding Native Language After A Week for iPhone
? ?
+128% +26%
ADDING THE NATIVE LANGUAGE BOOSTS REVENUE WITH 26%

14. THE IMPACT OF ADDING THE NATIVE LANGUAGE
Effect Of Adding Native Language After A Week for iPhone
? ?
+128% +26%
ADDING THE NATIVE LANGUAGE MOST BENIFICAL FOR ASIAN COUNTRIES

15. WHAT HAPPENED WITH THE DATA ON THE APP LEVEL
Distimo App Analytics Demo
DISTIMO ANALYTICS - DEMO
HTTP://MONITOR.DISTIMO.COM

16. THANK YOU
DISTIMO ANALYTICS - PRODUCT SHEET DISTIMO ANALYTICS - DEMO
HTTP://BIT.LY/QUJBM1 HTTP://MONITOR.DISTIMO.COM
CONTACTS
TIURI VAN AGTEN VINCENT HOOGSTEDER
MAIL: TIURI@DISTIMO.COM MAIL: VINCENT@DISTIMO.COM
TWITTER: @TIURI_VAN_AGTEN TWITTER: @HOOGSTEDER