1.
app store analytics
Mindy Hull - VP Communications

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DISTIMO
DISTIMO
DISTIMO
REPORT
DISTIMO
REPORT
REPORT
REPORT
1. Distimo collects all public application data from app stores
2. Valuable market information and insights are extracted
3. Based on these findings, we deliver detailed market reports

3.
ABOUT DISTIMO
Distimo Monitor Distimo Report
•For developers •For OEM’s & carriers
•Free app store analytics •App store market reports

4.
CONSUMERS
WANT
APPS
APPS

5.
MOBILE APP STORES

6.
STORE SIZES
Total number of applications
Apple iPhone 243,383
Apple iPad 26,511
Android 78,493
BlackBerry 10,069
Nokia 16,475
Palm 3,674
Windows 1,442
0 50,000 100,000 150,000 200,000 250,000
August 2010 - Aggregated over US, GB, CA, ES, DE

7.
THE QUALITY AND
AMOUNT OF APPS
DETERMINE THE
CONSUMER’S CHOICE

8.
WELL-KNOWN PUBLISHERS

9.
MEET SAMO
• Lives in Ljubljana, Slovenia
• Is a computer programmer
• In October 2009, Founded Outfit 7
• He had an idea...

10.
TALKING TOM CAT
FOR IOS4 AND ANDROID
• Development time:
2 months for iPhone,
another 2 months for Android
• Stats on September 7th 2010:
More than 10 million downloads
in less than 2.5 months
• Revenue through ads

11.
TALKING TOM CAT
FOR IOS4 AND ANDROID
iPhone app downloads:
more than 7.7 million
released June 26th 2010
iPad app downloads:
more than 0.5 million
released July 17th 2010
Android app downloads:
more than 2 million
released August 6th 2010

12.
• Outfit 7 has developed three other paid “talking” apps
• 750.000 downloads in total
• Prices ranging from $0.99 to $4.99

13.
TOP PUBLISHERS
Publisher Popularity Ranks - August 2010
aggregated over US, UK and 10 other countries
1 Gameloft
2 Clickgamer
3 Electronic Arts Nederland BV
4 Outfit 7
5 WhatsApp
source: distimo report

14.
Number of Android developers: 3
Number of iOS developers: 2

15.
SMALL AND
UNKNOWN DEVELOPERS
CAN HAVE A HUGE
IMPACT ON THE
APP MARKET

16.
MEET
JEROEN & LYAN
• Two guys from Amsterdam,
the Netherlands
• Whilewatching the FIFA Confederations Cup,
they were terribly annoyed by something...

17.
VUVUZELA 2010
FOR IOS4
• Development time:
1 day
• Stats on September 7th 2010:
More than 5,5 million downloads
• Revenue through ads
by moblio.nl

18.
THE APP MARKET
IS HIGHLY SENSITIVE
TO TRENDS

19.
TAKSIMETRE
FOR IOS4
Very popular in Turkey,
3rd rank of all free apps in July.
Not in any other top 100
chart worldwide

20.
THE APP MARKETS
HAVE A STRONG LOCAL
CHARACTER

21.
CROSS STORE
DEVELOPERS
4,000
3,000
2,000
1,000
0
2010-01 2010-08
Monthly Number Of Cross Store Developers

22.
FINDINGS
• Developer is king
• Small, unknown developers can have a huge market impact
• App markets are location- and trend sensitive
• More and more developers choose to go multiple stores

23.
CONSEQUENCES
• Facilitate both large and small developers properly:
• Easy store access
• Short lead-times
• Limited legal hassle
• Low or no entry fees
• Provide quality tools (both SDK and evaluation tools)
• Good revenue share.
• Accept the fact that developers have freedom of choice in platform. Don’t try to prevent
the multi-platform growth, embrace it.

24.
ROAD AHEAD

25.
ROAD AHEAD
• Store fragmentation will continue to exist
• Itwill probably even grow (tablets, TV’s and other devices are
entering the app market domain as well)
• Best dev platform = best developers = best content = winner
of the game.

26.
THANK YOU
Free Monthly Report
www.distimo.com
Overview of all App Stores:
www.appstores.info
Free analytics for developers:
www.distimo.com/monitor
Mindy Hull
press@distimo.com
twitter.com/distimo