Distimo Winter Nights "Appstore Opportunities"

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Insights in the appstore opportunities that we presented during the Winternights 2013 conference in St. Petersburg.

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Distimo Winter Nights "Appstore Opportunities"

  1. 1. Winter Nights sessions Feb 9th 2013 David Maret - Distimo
  2. 2. JUST WHY SHOULD WE LOOK AT ANALYTICS Premium Freemium Small Dev Groups Larger Dev Resources What s my conversion rate? Conversion happens in the game. Our data analysts figure it out. How can I get featured? Our loyal users spread the word. We don t need Apple s featuring. Update? Analyze, Iterate, Analyze
  3. 3. THE APPSTORE OPPORTUNITY
  4. 4. •  Track your competitors’ Downloads and Revenue •  Identify market and store opportunities •  Analyze your market share •  Plan marketing campaigns more effective INTRODUCING APPIQ All Data used in this presentation is from AppIQ
  5. 5. APPS MARKET GROWTH Nasdaq growth 2 Whole 2012 = 7.76%2 1 Source; Distimo Year report 2012 2 Source; http://money.cnn.com/data/markets/nasdaq/ 3 Google Play store revenues from Aug - Nov AppStore growth 2012 1 Google Play 43% 3 Apple Appstores 51% VS. Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Apple iPhone Google Play 51% 43%
  6. 6. 1 Source; Distimo Year report 2012 2 Source; http://money.cnn.com/data/markets/nasdaq/ Average Daily Revenues Apple App Store in November 2012 Average Daily Revenues Google Play Store in November 2012 APPS MARKET GROWTH
  7. 7. 1 Source; Distimo Year report 2012 Average Daily Revenues Apple App Store in November 2012 Average Daily Revenues Google Play Store in November 2012 $ 16.910.556 $ 3.402.544 APPS MARKET GROWTH
  8. 8. How many average daily downloads does the number 1 app generate in the US in Jan ‘13? (most downloads) APPS MARKET GROWTH
  9. 9. 114.500 downloads (over 3.4 mln total in Jan) How many average daily downloads does the number 1 app generate in the US in Jan ‘13? (most downloads) APPS MARKET GROWTH
  10. 10. How much total revenue did the top 3 Grossing apps generated in Jan ‘13 for the US? APPS MARKET GROWTH
  11. 11. $8.337.475 revenue How much total revenue did the top 3 Grossing apps generated in Jan ‘13 for the US? APPS MARKET GROWTH
  12. 12. Games By Far The Most Popular Type Of Application Daily Downloads Per Category–November 2012 18,461 4,582 2,914 2,883 2,763 2,508 2,038 1,694 1,575 1,102 1,059 1,023 827 814 778 701 676 659 602 535 273 267 244 18,912 8,900 4,368 4,254 4,115 2,830 2,672 2,423 2,310 1,874 1,834 1,696 1,380 1,264 1,021 993 758 739 716 572 550 547 438 429 319 117 -  30% - 35% of all app downloads are Games. -  over 60% of revenues comes from Games. -  Other categories that drive downloads in both stores are Entertainment, Tools & Utilities, Social and Productivity. ThousandsThousands
  13. 13. $ 14 mln + Revenues to date $ 3 mln + $ 12 mln + MILLION DOLLAR REVENUES
  14. 14. One-Off Revenues (Draw Something) In-App Revenues (Hay Day & Clash of Clans) -  One-off revenue apps tend to spike and decline quicker then In-app purchases -  In app revenue apps hold a longer sustainable revenue growth -  Few exceptions to the rule ONE-OFF VS. IN-APP REVENUES
  15. 15. One-Off Revenues (MineCraft) Combi Revenues (Draw Something) ONE-OFF VS. IN-APP REVENUES
  16. 16. MANY OF THE MOST SUCCESSFUL PUBLISHERS ARE SMALL (≤10 APPS) * Mary Meeker / Distimo, based on 250 most popular publishers in United States – March 2012 0% 50% 100% 183 152 173 §  However not small in terms of revenue / downloads, think of publishers like SuperCell, OMGPOP, Rovio and Halfbrick Studios
  17. 17. WHEN ESTIMATING DOWNLOADS AND REVENUES , DISTIMO ALWAYS EXCLUDES THAT APP’S TRANSACTIONAL DATA FROM THE ANALYSIS. TRANSACTIONAL DATA WILL ALWAYS BE KEPT CONFIDENTIAL. SUCCESSFUL APPS
  18. 18. 12,485 35,597 43,189 -  Google surpassed Apple in download volumes -  Apple Free / Paid apps ratio 1 out of 18/26 -  Google Free / Paid apps ratio 1 out of 81 Downloads Over The World Daily Downloads Thousands User(/1.28)
  19. 19. 12,485 35,597 43,189 $ 6,759,041 $ 10,151,515 $ 3,402,544 Downloads Over The World Daily Revenues User(/1.28) Thousands
  20. 20. 16,767 14,735 12,541 1,641 1,389 1,009 North America Asia Europe MEA Australia South America North America The Largest for Apple Daily User Downloads–November 2012 Thousands South Africa United States 35% 31% 26% 3% 3% 2%
  21. 21. 20,450 14,929 14,722 2,794 1,769 616 Asia North America Europe South America MEA Australia Asia The Largest Region In Google Play Daily Device Downloads–November 2012 Thousands Zealand United States 37% 27% 27% 5% 3% 1%
  22. 22. $6,519 $5,023 $3,842 $979 $281 $267 North America Europe Asia Australia MEA South America North America Also In Terms Of Revenue Leading Regions Daily Revenues–November 2012 Thousands Venezuela United States 39% 30% 23% 6% 2% 2%
  23. 23. $1,539 $1,204 $568 $84 $7 $0 Asia North America Europe Australia MEA South America Asia Largest, Despite Only Japan & Korea Contribute Daily Revenues–November 2012 Thousands Finland United States 45% 35% 17% 2% 0% 0%
  24. 24. -  Apple’s Top 200 revenues generate 60% of total -  In Google Play this proportion is even higher to up to 80%. -  31 applications were responsible for 10% of all free downloads in the Apple App Store for iPhone -  Only 2 applications were responsible for 10% of the paid downloads. The Winner Takes It All? November 2012 31 31 22 6 7 4 6 2 8 Free Downloads Revenues Paid Downloads On Any Given Day The Top 200 Is Responsible For Number Of Application Responsible For 10% Of Volume In One Month 45% 46% 46% 60% 69% 80% 50% 59% 60%
  25. 25. REAL DEMO —  Name a few specific Apps you would like to see data from! —  3 apps demo only —  Demo Leaderboards (Month Apple vs. Google)
  26. 26. —  Invest in creating a quality app pays off —  Decide what platform suits your type of app best (widget vs game) —  Look at current market opportunities for revenues / traction (categories) —  Let users engage (via in-app purchases) —  Stay ahead of your competitor by knowing the market KEY TAKEAWAYS
  27. 27. Check out our latest monthly publication about The Impact on Price Changes here; http://www.distimo.com/publications Or stay updated via our Blog http://www.distimo.com/blog/ DISTIMO PUBLICATIONS

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