Vincent Hoogsteder - Distimo

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Vincent Hoogsteder - Distimo

  1. 1. app store analytics MOBILE APPLICATION STORES STATE OF PLAY Vincent Hoogsteder, Co-founder
  2. 2. MOBILE APP STORES
  3. 3. ABOUT DISTIMO 1. Distimo collects all public application data from app stores 2. Developers use our analytics tool to monitor own and competing apps 3. Based on analyses of data, we deliver detailed market reports
  4. 4. Our findings on:
  5. 5. APPS US MARKET
  6. 6. STORE SIZES Total number of applications Apple iPhone iPhone 203,295 Apple iPad iPad 8,099 Android 47,052 BlackBerry 7,422 GetJar 14,469 Nokia 9,889 Palm 1,980 Windows 1,030 0 70,000 140,000 210,000 • Appleis King • Android second largest May 2010
  7. 7. STORE GROWTH New applications May 2010 (Relative) Apple iPhone iPhone 7% Android 19% Nokia 15% Windows 10% 0% 5% 10% 15% 20% • Android relatively fastest growing
  8. 8. FREE VS PAID Apple iPhone iPhone 27% 73% Apple iPad iPad 20% 80% BlackBerry 25% 75% Android 57% 43% Nokia 25% 75% Palm 33% 67% Windows 21% 79% 0% 100% Percentage Free Percentage Paid • Nokia’sshare paid apps decreasing • Android largest share free apps, but decreasing May 2010
  9. 9. MOST POPULAR PAID CONTENT iPhone 55% Games 14% Entertainment 23% Games 30% Themes 36% Games 14% Tools
  10. 10. MONETIZATION
  11. 11. REVENUE?
  12. 12. REVENUE?
  13. 13. PRICE COMPARISON Average price for all paid apps $8.00 $7.52 $5.93 $6.00 $4.00 $3.83 $2.99 $2.91 $2.34 $2.00 $0 iPhone • Apple, Androidand Nokia in same range • RIM and Microsoft twice as high May 2010
  14. 14. CROSS STORE PRICES Tetris prices: $2.99
  15. 15. CROSS STORE PRICES Tetris prices: $2.99 $6.99
  16. 16. CROSS STORE PRICES IM+: $9.99
  17. 17. CROSS STORE PRICES IM+: $9.99 $39.99
  18. 18. WHAT’S NEXT?
  19. 19. CROSS STORE DEVELOPERS • Over 2,600 developers with apps in multiple stores • Fast growth in last months • Growing number of channels, many carrier stores in 2010
  20. 20. TRANSPARENT MARKETS RAISE CUSTOMER AWARENESS
  21. 21. PRICES TO SAME LEVEL $8.00 $7.57 $5.89 $6.00 $4.00 $3.83 $3.07 $2.95 $2.34 $2.00 $0 iPhone • Increased transparency for consumers
  22. 22. PRICES TO SAME LEVEL $8.00 $6.00 $4.00 $2.00 $0 iPhone • Increased transparency for consumers
  23. 23. NEW WAYS TO MONETIZE • Free App with In-App Purchases starting at $0.99 • One-off paid App $6.99
  24. 24. NEW WAYS TO MONETIZE • Free Appwith In-App Purchases starting at $0.99 Generated more revenue than FIFA in January 2010 • One-off paid App $6.99
  25. 25. STORE COMPETITION Strong competition for the best developers: • Sheer volume • Billing • Consumer review process • Driving traffic to your apps
  26. 26. 2010: GROWTH
  27. 27. THANK YOU Free Monthly Report www.distimo.com Overview of all App Stores: www.appstores.info Free analytics for developers: www.distimo.com/monitor Vincent Hoogsteder vincent@distimo.com twitter.com/distimo

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