No matter what the content, subscribers interact with email messages across a dizzying variety of apps, devices, programs and platforms. In fact, 50% of emails are viewed on a mobile device. How can you ensure an effective email experience across a range of screen sizes? This presentation discusses how to find out who is opening your emails on mobile, the implications of various screen sizes and operating systems, along with common pitfalls and easy wins for optimizing email for mobile devices.
This presentation will teach you:
- Examples and key best practices
- Strategies for approaching mobile-friendly emails
- Actionable advice to take back to your team and implement right away
This presentation was developed by Justine Jordan, Director of Research and Education at Litmus, and was given at NEDMA's 2014 DM Innovations Symposium.