Marketers of cosmetics can no longer simply rely on the photoshopped models of billboards, lifestyle magazines, and urban murals to secure market share.

1. HowYouTubeIsDrastically
ChangingtheBeautyIndustry
@digitalsurgeons

2. TheDevilmaywearPradaskirts
androckUrbanDecaylipstick,
butonYouTubenoonecares.

3. Marketersofcosmeticscanno
longersimplyrelyonthe
photoshoppedmodelsofbillboards,
lifestylemagazines,andurban
muralstosecuremarketshare.

4. Avastnewworldof
beauty-centeredcontenthas
openedonYouTubewithbillions
ofbeauty-focusedvideos
uploadedtothesocialsite.

5. Hereare
3reasons
beautyindustriespayfullattentiontoYouTube...
andwhyyou’dbetterpayattention,too!

6. 1.YouTubeusersare
obsessedwithbeauty.

7. Therearecurrently
14.9BILLION
beauty-relatedvideo
viewsonYouTube.
YouTuberegistersmorethan
900MILLION
beauty-relatedvideo
viewseverymonth.
Individual“vloggers”control97%ofallbeautytopicvideoviews

8. 2.Cosmeticcustomers
cravebenefits,
notfantasies

9. Customerswantlonger-formatcontent
thatdiscusseswhat’snewandwhat’strending
Gettingvloggerstoreviewyournewproductlines
andmentionyourcosmeticsastheydiscuss
allthingsbeautyiskeytoconnectingwithcustomers.

10. YouTube’stop25beautyvloggerspossess115xmoresubscribersandreceive
2600%morecommentsonaveragethanbeautybrandchannels
Thereare
45,000
non-brandaffiliatedYouTube
videosspecializinginbeautytopics
YouTuberegistersmorethan
900MILLION
beauty-relatedvideo
viewseverymonth.

11. 3.L’Orealiscashing
in,andyoucantoo!

12. L’Oréalachievedsuccessbygiftingitsproducts
totopbeautyvloggersandbyplacing
adswithintheirvideos.
Lessthan25%ofBeauty-relatedYouTube
videosmentionabrandnamecosmetic.

13. Youcandothesame!
Youdon’tneedtodropmillionson
Manhattanbillboardsandthecoveted
backcoverofVogue.Youcanuse
YouTubetocompetewiththebiggest
cosmeticbrandseffectivelyandefficiently.

14. ThankYou!
FindusatDigitalSurgeons.com

15. AllstatisticsfromPixability’sstudy,
“BeautyonYouTube:HowYouTubeis
RadicallyTransformingtheBeautyIndustry
andWhatThatMeansforBrands.”