5 Digital Trends for 2013 - Dynamit

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5 Digital trends to be aware of in 2013. Convergence of CMO/CTO; Mobility; Fragmentation; Quantified Self; Location.

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5 Digital Trends for 2013 - Dynamit

  1. DYNAMIT :: Must Know Trends for 2013
  2. Digital Trend #1CONVERGENCE OF THECMO & CTO
  3. Remember the old school IT guy?
  4. And the marketing department that focused onbig ideas?
  5. Those days are gone. Responsibilities have gottena little muddy.
  6. “By 2017, the CMO will spend more on IT thanCTOs will. *Laura McLellan, Gartner
  7. IT Spending Marketing is increasingly relying on technology to accomplish it’s goals as high-tech marketing grabs a larger portion of the marketing budget. Sources: Gartner, Blue Kai InfographicDYNAMIT :: Must Know Trends for 2013
  8. Marketers depend on data for just 11% of allcustomer-related decisions *CEB
  9. Ad Spend 2011 U.S. Ad Spend vs. Customer Time Spent 43% 40% 29% 23% 22% 16% 11% 9% 6% 1% TV Print Web Radio Mobile Ad Spend Per Media Time Spent Per Media Sources: VSS, Mary Meeker (KPCB), comScore, Alexa, Flurry AnalyticsDYNAMIT :: Digital Opportunities in 2013
  10. “In the future, we believe that a modern CIO-CMOpartnership will shape the success of the enterprise”*Forrester
  11. “The technology and marketing functions need to extendbeyond alignment and start togap between IT and Marketing Steps to bridging the function like a single teamfocused on the customer. *Forrester
  12. “The technology and marketing functions need to extendbeyond alignment and start to function like a single teamfocused on the customer.” *Forrester
  13. Start hiring data gurus and statisticians
  14. Tackle Digital Governance.
  15. IT: Tackle Projects in Smaller Chunks
  16. Digital Trend #2MOBILITY
  17. Opportunity 1MOBILITY Worldwide smartphone shipments continue to soar, with a 42% year-over-year growth in 2012 *IDC
  18. Opportunity 1 49.5%MOBILITY Tablets have grown 49.5% in 2012 and by 2015, 1 in 3 of all computers shipped will be a tablet. *Gartner
  19. Opportunity 1MOBILITY In 2013, mobile phones will overtake PCs as the most common Web access device worldwide. *Gartner
  20. We’re now accessing the web from many devices
  21. Smartphone Penetration 2011 U.S. Ad Spend vs. Customer Time SpentAnd progressing from a “Lean Forward” mode... Sources: VisionMobile Mobile Megatrends 2012DYNAMIT :: Digital Opportunities in 2013
  22. to a “Lean Back” mindset.
  23. Smartphone Penetration 2011 U.S. Ad Spend vs. Customer Time Spent Sources: VisionMobile Mobile Megatrends 2012DYNAMIT :: Digital Opportunities in 2013
  24. Important Mobile Considerations for 2013
  25. “The Future Isn’t About Mobile; It’s About Mobility”- David Armano
  26. Put Strategy before Mobile Tactics
  27. Opportunity 1MOBILITY Responsive Web Design is here, but we’ve still got a long way to go.
  28. Opportunity 1MOBILITY Think in terms of CONTEXT.
  29. And stop saying, “Mobile users won’t do that!”
  30. Digital Trend #3MOBILITY=INFORMATION, SELFQUANTIFIEDCONVENIENCE &SOCIALAll served up on the go, across a variety of screensizes and devices.
  31. Sensors are everywhere
  32. Opportunity 1MOBILITY Responsive Web Design is here, but we’ve still got a long way to go.
  33. Opportunity 1MOBILITY Responsive Web Design is here, but we’ve still got a long way to go.
  34. Opportunity 1MOBILITY Responsive Web Design is here, but we’ve still got a long way to go.
  35. Opportunity 1MOBILITY70% of American Adults are “Self-Trackers”*Pew Internet Responsive Web Design is here, but we’ve still got a long way to go.
  36. Opportunity 1MOBILITY Responsive Web Design is here, but we’ve still got a long way to go.
  37. Opportunity 1MOBILITY Responsive Web Design is here, but we’ve still got a long way to go.
  38. Opportunity 1MOBILITY Responsive Web Design is here, but we’ve still got a long way to go.
  39. Opportunity 1MOBILITY Responsive Web Design is here, but we’ve still got a long way to go.
  40. Opportunity 1MOBILITYHow will this impact business? Source: Innovation-Alliance.net
  41. Opportunity 1MOBILITYOpen APIs will present many opportunities Source: Innovation-Alliance.net
  42. Opportunity 1MOBILITY Are you targeting self-trackers?
  43. Digital Trend #4MOBILITY=INFORMATION,FRAGMENTATIONCONVENIENCE &SOCIALAll served up on the go, across a variety of screensizes and devices.
  44. The true power of social media lies beneath the surface.
  45. Opportunity 1MOBILITY We’re experiencing a ripple effect as conversations progress to many niche communities
  46. Opportunity 1 And users move to more personal and relevantMOBILITY communities
  47. IT: Tackle Projects in Smaller Chunks
  48. IT: Tackle Projects in Smaller Chunks
  49. IT: Tackle Projects in Smaller Chunks
  50. Opportunity 1MOBILITY Internal Social Platforms (like Jive) are changing the way organizations work.
  51. Lowe’s realized $1Million in additional revenue from a new way of selling paint thatcame from an employee’s idea that was shared and vetted through an internalsocial collaboration system. *Forbes
  52. It’s very important that you develop a comprehensivestrategy...
  53. Focused on niche communities and niche content.
  54. Give social a chance to touch every aspect of your business.
  55. Use new CRM tools to help monitor and measureconversations. *Image source: SalesForce
  56. Digital Trend #5MOBILITY=INFORMATION,LOCATIONCONVENIENCE &SOCIALAll served up on the go, across a variety of screensizes and devices.
  57. “91% of National Brands plan on maintaining or increasing budgeton local marketing. *Balihoo Research
  58. US Mobile Ad Spending Projections:"Mobile advertising, it grew from an almost insignificant category to a nowmeaningful category in under two years” - David Silverman PWC
  59. “By 2015, companies that focus on integrated processes for localmarketing enablement will increase revenue by 15-20%.”- Gartner, 2012
  60. “By 2015, companies that focus on integrated processes for localmarketing enablement will increase revenue by 15-20%.”- Gartner, 2012Location is the New Context
  61. Google relies heavily on location
  62. Apps like Waze are finding new ways to target consumers.
  63. Geofencing presents huge targeting opportunities.
  64. “We decided that rather than try to create behavior, we would take the behaviorthat was already there and just help people do it more easily,”- CMO, Dewayne Chambers
  65. Passbook creates an easy way to integrate loyalty programswith localization capabilities.
  66. “Location isn’t just about offering a deal when a customer is near a retailoutlet. It’s about understanding the tapestry of data that customers createover time. Fail to listen (and respond) at your own peril.”- John Battelle, battellemedia.com
  67. THANK YOU

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