Why dinosaurs will conquer the iPhone, destroy mobile advertising, and rule the mobile Web.

1. Your iPhone will be
crushed!
Why dinosaurs will
conquer the iPhone,
iPhone,
destroy mobile advertising,
and rule the mobile Web.

2. Because the iPhone is
not hip, but mainstream.
Everyone, not just the hip,
will use the Web on their phones.

3. What was cool is about to become a commodity.

4. Because mobile advertising has
lived on hype for long enough.
whereas the dinosaurs of advertising
care only about results.

5. Because mobile ad networks have
raised hundreds of millions of
dollars to compete with each
other to sell a perishable,
nearly infinite amount
of inventory.
This inventory is growing daily. Much goes unsold.
And by the way, it only works
for direct response.

6. Direct Response ads will rule the mobile Web.
This will destroy the old way of doing things.
The good news: mobile ad rates will be set by
the measurable response they generate.

7. If you sell mobile advertising, remember that you offer
something of great value: a proven ad space which
generates response. Revel in this, and profit.
You are not selling super bowl ads.

8. If you are a Direct Response advertiser, remember that
multiplicity of choices can be used to distract you from
what matters. Here’s what matters: getting calls from
customers who want to buy stuff. Pay for these.
Pay for steak, not sizzle.

9. If a mobile ad salesperson tells you that
you’re a crotchety old Direct Response dinosaur,
ask her how long she has been in business.
Tell her that dinosaurs
ruled the earth for 160 million years.

10. If you are either a dinosaur or a mobile ad salesperson,
you should be doing business with us. We’ll make
money together. Not fart apps. Send us a
note at info@nnosaur.us, and profit.

11. Tyrannosaurus Inc.
feed the beast.
http://tyra.nnosaur.us