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Designing and managing marketing communication
- 1. I have to admit. I am kind of obsessed with makeup, skincare, and everything that is related to beauty.
- 2. Because I’m Worth It
- 3. I have to admit. I am kind of obsessed with makeup, skincare, and everything that is related to beauty. And when you add content marketing on top, it gets even better.
- 5. The slogan spreads the message of respect and recognition for women. These empowering sentiments are supported by its 35 international brand ambassadors like Jane Fonda, Jennifer Lopez, and Beyonce.
- 6. L’Oreal IMC strategy uses partnership that work on more direct communication. With Rent the Runway partnership it had reached to over 1.1 million female students.
- 7. BECAUSE YOU ARE WORTH IT lll L’OREAL Fashion Week
- 9. The brand takes consumer insights seriously. By developing content using how-to videos, information on trends, fashion tips , virtual makeup trials and covering glamorous fashion events it stays relevant to the subject of beauty globally.
- 10. ttt With most stunning Bollywood actresses , L’Oreal endorses in India.
- 12. hh L’Oreal Paris introduced its digital innovation app, Makeup Genius: A virtual makeup tester that allows women to try different looks and products through smart device.
- 13. MMM By completely integrating its traditional and digital media, L’Oreal believes this will revolutionize the way women shop for Makeup.
- 14. nnnn Connect with the women in MIDDLE EAST
- 15. NNN L’Oreal has developed a careful blend of the IMC tools to connect with the women in Middle East, and at the same time maintain synergy with its global communication theme.
- 16. nn Key Elements Traditional advertising, sales promotion, events, experiences, interactive marketing and personal selling. Each tool is implemented keeping in view local preferences.
- 18. ggg Countries in middle east like: United Arab Emirates and Qatar, host world class malls where L’Oreal uses these retail facilities to reach relevant audience.
- 19. JJJ The BIG BRAND L’Oreal Products :Cosmetics and beauty Products Revenue: € 25.257 billion (2015) Operating income:€ 4.388 billion (2015) Profit: € 3.297 billion (2015) Total assets:€ 28.219 billion (2014) Total equity:€ 20.005 billion (2014) Number of employees:78,600 (2014)
- 20. nn Because you are Worth It
- 21. mm DISCLAIMER Created by Rishika, NIT Jalandhar , during a marketing internship under Prof. Sameer Mathur