How YouTube is Drastically Changing the Beauty Industry

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Marketers of cosmetics can no longer simply rely on the photoshopped models of billboards, lifestyle magazines, and urban murals to secure market share.

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How YouTube is Drastically Changing the Beauty Industry

  1. 1. HowYouTubeIsDrastically ChangingtheBeautyIndustry @digitalsurgeons
  2. 2. TheDevilmaywearPradaskirts androckUrbanDecaylipstick, butonYouTubenoonecares.
  3. 3. Marketersofcosmeticscanno longersimplyrelyonthe photoshoppedmodelsofbillboards, lifestylemagazines,andurban muralstosecuremarketshare.
  4. 4. Avastnewworldof beauty-centeredcontenthas openedonYouTubewithbillions ofbeauty-focusedvideos uploadedtothesocialsite.
  5. 5. Hereare 3reasons beautyindustriespayfullattentiontoYouTube... andwhyyou’dbetterpayattention,too!
  6. 6. 1.YouTubeusersare obsessedwithbeauty.
  7. 7. Therearecurrently 14.9BILLION beauty-relatedvideo viewsonYouTube. YouTuberegistersmorethan 900MILLION beauty-relatedvideo viewseverymonth. Individual“vloggers”control97%ofallbeautytopicvideoviews
  8. 8. 2.Cosmeticcustomers cravebenefits, notfantasies
  9. 9. Customerswantlonger-formatcontent thatdiscusseswhat’snewandwhat’strending Gettingvloggerstoreviewyournewproductlines andmentionyourcosmeticsastheydiscuss allthingsbeautyiskeytoconnectingwithcustomers.
  10. 10. YouTube’stop25beautyvloggerspossess115xmoresubscribersandreceive 2600%morecommentsonaveragethanbeautybrandchannels Thereare 45,000 non-brandaffiliatedYouTube videosspecializinginbeautytopics YouTuberegistersmorethan 900MILLION beauty-relatedvideo viewseverymonth.
  11. 11. 3.L’Orealiscashing in,andyoucantoo!
  12. 12. L’Oréalachievedsuccessbygiftingitsproducts totopbeautyvloggersandbyplacing adswithintheirvideos. Lessthan25%ofBeauty-relatedYouTube videosmentionabrandnamecosmetic.
  13. 13. Youcandothesame! Youdon’tneedtodropmillionson Manhattanbillboardsandthecoveted backcoverofVogue.Youcanuse YouTubetocompetewiththebiggest cosmeticbrandseffectivelyandefficiently.
  14. 14. ThankYou! FindusatDigitalSurgeons.com
  15. 15. AllstatisticsfromPixability’sstudy, “BeautyonYouTube:HowYouTubeis RadicallyTransformingtheBeautyIndustry andWhatThatMeansforBrands.”

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