10 Tips For Finding Your Tone Of Voice

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Presented at the Twitter #FurtherFast event on 12th Feb.

See the blog post and narrative here: http://thingsisee.me/post/76543566277/twitter-furtherfaster-tone-of-voice

Visit: http://tmw.co.uk
Follow: @themarkcarroll @TMWagency

Published in: Social Media
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10 Tips For Finding Your Tone Of Voice

  1. 1. 10 TIPS FOR FINDING YOUR TONE OF VOICE @TheMarkCarroll @TMWagency
  2. 2. FIRSTLY...
  3. 3. HERE’S 4 OF MY FAVOURITE RECORDS
  4. 4. DISTURBED GET DOWN WITH THE SICKNESS
  5. 5. JOHN B STALKING YOU ON MYSPACE
  6. 6. DRAKE - HOLD ON WE’RE GOING HOME
  7. 7. WHAT DO ALL THESE TRACKS HAVE IN COMMON?
  8. 8. NOTHING! TIP #1 - CONSISTENCY = IDENTITY
  9. 9. I WAS ASKED TO DO THIS QUITE LAST MINUTE...
  10. 10. “GOOD ARTISTS COPY, GREAT ARTISTS STEAL” some guy TIP #2 - STEAL LIKE AN ARTIST (IN MODERATION)
  11. 11. REMIXING THE POPULAR PRO TIP FORMAT
  12. 12. THE LYNX SPIN ON ICONIC IDENTITY AND OCCASION
  13. 13. LESS IS MORE... TIP #3 - BEING SUCCINCT
  14. 14. “As a telegram charged customers by each word used, people were economic with language in a way that echoes the current trend for Twitter’s succinct messages”
  15. 15. FASHION? BEAUTY? MUSIC? CAR?
  16. 16. FOOD...
  17. 17. This should have been no.1 TIP #4 - KNOW YOUR AUDIENCE
  18. 18. BRANDS LYNX AUDIENCE INTERESTS FLORA MAGNUM 18-24 year old males 25-34 year old females 18-24 year old females Girls Gaming Technology UNIQUE COOLER TONE OLDER BROTHER Food Health Family HELPFUL MUM Chocolate Fashion Pleasure SAVY PLEASURE SEAKER
  19. 19. IF YOU’RE ASKING “HOW DO WE TALK ABOUT IT?” FOR TOO LONG, MAYBE YOU SHOULDN’T...
  20. 20. DON’T GET STALE TIP #5 - KEEP EVOLVING
  21. 21. IT’S NOT WHAT YOU SAY, IT’S HOW YOU SAY IT... TRUE, BUT IT’S STILL WHAT YOU SAY.
  22. 22. DAFT PUNK
  23. 23. COMEDY COMPS HINTS/TIPS OCCASIONS VINE PRODUCTS TRENDS COLLABORATION
  24. 24. ACCESSORISE WITH CHARACTERS, LIKE TOAST HERE
  25. 25. GOT OVER THAT QUICKLY AND MOVED ON TO BREAD...
  26. 26. ACTIONS SPEAK LOUDER THAN WORDS TIP #6 - DO SOMETHING!
  27. 27. LOWES FIX IN SIX
  28. 28. BEING NOTICED ISN’T ENOUGH TIP #7 - ADD VALUE
  29. 29. QUITE OFTEN THAT IS A WELL CRAFTED AND WELL TIMED PIECE OF LIGHT ENTERTAINMENT
  30. 30. REMEMBER YOUr ROOTS TIP #8 - DON’T REINVENT THE WHEEL
  31. 31. TONE AND PERSONA MIGHT ALREADY BE WAITING...
  32. 32. NO COMPLIMENTS TIP #9 - IT’S NOT ALL ABOUT YOU
  33. 33. CONVERSATION COMPLIMENTS
  34. 34. YOU’RE TALKING TO HUMANS TIP #10 - EVERYONE IS DIFFERENT
  35. 35. HE NEEDS TO BE DEALT WITH DIFFERENTLY AND THIS GUY TO THIS GUY
  36. 36. DEDICATED CUSTOMER SERVICE, USEFUL.
  37. 37. DON’T AVOID THE CONVERSATION, JOIN IT.
  38. 38. 10 TIPS FOR FINDING YOUR TONE OF VOICE
  39. 39. TWEET ME! 10 TIPS FOR FINDING YOUR TONE OF VOICE CONSISTENCY = IDENTITY STEAL LIKE AN ARTIST (IN MODERATION) BE SUCCINCT KNOW YOUR AUDIENCE DON’T GET REPETITIVE, KEEP EVOLVING DO SOMETHING BEING SEEN ISN’T ENOUGH, ADD VALUE DON’T REINVENT THE WHEEL IT’S NOT ALL ABOUT YOU EVERYONE IS DIFFERENT - ADAPT

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