What You Need to Know About the Future of Wearable Technology

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Within the next 3 years, wearable technology will become as indispensable as cell phones. Stake out your territory now.

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What You Need to Know About the Future of Wearable Technology

  1. 1. P I O N E E R I N G W E A R A B L E T E C H N O LO GY
  2. 2. WITHIN THE NEXT 3 YEARS WEARABLE TECHNOLOGY WILL BECOME AS INDISPENSABLE AS CELL PHONES
  3. 3. STAKE OUT YOUR TERRITORY NOW
  4. 4. IN PROJECTED REVENUE BY 2018 * WEARABLE TECHNOLOGY WILL BRING 19$ BILLION *JUNIPER RESEARCH
  5. 5. FUTURE WEARABLE TECH PROMISES UNIMAGINED POWER THAT WILL ANALYZE OUR BEHAVIOR AND TRANSFORM THE WAY WE LIVE.
  6. 6. BUT IS THE PUBLIC READY?
  7. 7. 15% CURRENTLY USE WEARABLE TECH. 50% WANT TO BUY IT. 70% KNOW WHAT IT IS.* OF TODAY’S CONSUMERS... *NIELSEN AND
  8. 8. SO WHAT DO PEOPLE WANT FROM WEARABLE TECH?
  9. 9. AND WEARABLE TECH CAN GIVE THEM THE TOOLS THEY NEED THEY WANT TO BE IN CONTROL OF THEIR HEALTH
  10. 10. PEOPLE ARE ALREADY USING WHAT’S AVAILABLE TO THEM ARE TODAY’S MOST POPULAR WEARABLE TECH ITEMS WATCHES AND SPORTS BANDS
  11. 11. WHAT PEOPLE REALLY WANT ARE OPTIONS FOR... THEIR HANDS THEIR ARMS THEIR LEGS
  12. 12. WEARABLE TECH CAN PROVIDE ACCESS TO INNUMERABLE METRICS AND THEIR TAKEAWAYS Z Z Z DISTANCE STEPSPERSPIRATION HEART RATE SLEEP HABITS
  13. 13. AND IT DOESN’T HAVE TO STOP THERE...
  14. 14. IT’S NOT ENOUGH TO HAND THEM THE TOOLS. GIVING THEM THE OPTION TO CUSTOMIZE IS THE KEY TO WEARABLE TECH SUCCESS. PEOPLE LOVE TO MIX&MATCH
  15. 15. WEARABLE TECH CAN HELP PEOPLE IMPROVE THROUGH SNAPSHOTS AND HEALTH NARRATIVES OF ADULTS TRACK THEIR DIET, WEIGHT, OR EXERCISE HABITS.* OF FITNESS BAND BUYERS SAY THE ABILITY TO SELF-MONITOR THEIR WORKOUTS WAS A MAJOR FACTOR IN THEIR PURCHASE.** 60% *PEW RESEARCH |**NIELSEN 57%
  16. 16. BUT PEOPLE WANT MORE THAN JUST NUMBERS AND STATS
  17. 17. TELL PEOPLE HOW TO USE THE METRICS THEY’RE GETTING SYNC WITH THEIR LIVES TELL A STORY HAND THEM DATA ON ALL OF THEIR DEVICES. SHOW THEM HOW TO USE THEIR DATA.
  18. 18. WHY NOT HATS, SHOES, SOCKS...? EXPAND THE RANGE OF DEVICES WISH PRODUCTS WERE MORE STYLISH AND CAME IN FORMS OTHER THAN WATCHES OR WRISTBANDS.* OF WEARABLE TECH USERS 62% *NIELSEN
  19. 19. 53%OF CONSUMERS WANT TECH THAT LOOKS LIKE JEWELRY MAKE THE PRODUCT INCONSPICUOUS * *NIELSEN
  20. 20. PEOPLE WILL INVEST IN DURABILITY OF SMART WATCH OWNERS VALUE DURABILITY OF FITNESS BAND OWNERS VALUE DURABILITY* * *NIELSEN 82% 73%
  21. 21. IF YOU WANT WEARABLE TECH SUCCESS... FROM APPEARANCE TO FUNCTION MAKE IT FULLY CUSTOMIZABLE
  22. 22. BUT WHO’S REALLY INTERESTED IN BUYING THIS NEW WEARABLE TECH?
  23. 23. 49% OF FITNESS BAND OWNERS ARE AGE 18-34* *NIELSEN START BY TARGETING MILLENNIALS
  24. 24. MILLENNIALS ARE ALREADY THE LEADERS OF THE DIGITAL WORLD, AND THEY PUT THE MOST TRUST IN TECHNOLOGY.
  25. 25. THEY’RE ALSO MORE ATTACHED TO TECHNOLOGY THAN ANYONE ELSE OF MILLENNIALS OWN A SMART PHONE* OF MILLENNIALS OWN A LAPTOP* 76% *NIELSEN 73%
  26. 26. 90% CHECK THEIR PHONE AS A PART OF THEIR MORNING ROUTINE. LOSE COUNT OF HOW MANY TIMES THEY CHECK THEIR PHONE PER DAY. OF MILLENNIAL SMARTPHONE OWNERS... AND 25%
  27. 27. CAPTURING THE MILLENNIAL MEANS YOUR WEARABLE TECH SYNCS WITH ALL DEVICES, FROM SMARTPHONES, TO TABLETS, TO COMPUTERS. IT HAS TO INTEGRATE SEAMLESSLY INTO THEIR LIVES.
  28. 28. 66% OF THEM HAVE AN AVERAGE OF $27,000 IN STUDENT LOANS HOWEVER, MILLENNIALS ARE SOME OF THE MOST FINANCIALLY STRESSED AMONG US
  29. 29. 1#COST IS THE CONCERN WHEN IT COMES TO WEARABLE TECHNOLOGY
  30. 30. Wearable tech needs to prove that it is truly as crucial to modern life as the smartphone. The best wearable technology will mix analysis, suggestion, & motivation to provide customers with an empowering experience that will improve their health. THE CHALLENGE THE SOLUTION
  31. 31. THANK YOU. Follow us: @digitalsurgeons digitalsurgeons.com

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