The Covid-19 has brought a huge economic impact on millions of businesses and industries around the world in 2020, including the industry of tourism. Because of this, I wanted to write and share with you 5 strategies that an enogastronomic business should start implementing to overcome this situation. I hope you find it interesting and worth reading. Remember that something good comes out of every crisis so keep going :)

1. ENOGASTRONOMIC TOURISM
AFTER COVID-19
Strategies for wineries
By Claudia Campos Ramírez

2. The Covid-19 pandemic that we recently lived, has brought a
huge economic impact on millions of businesses around the
world and has hit big industries such as the tourism industry
which is actually one of the most affected and probably one
of the latest to recover.
Someone once told me: “Each crisis brings some big changes
and opportunities” and I think is totally true. Crisis moments
give us the opportunity to experience feelings of uncertainty
and anxiety which makes us try to think “out of the box” and
start renovating ourselves by creating new strategies to get
out of our comfort zone and overcome the crisis. This is
exactly what it is happening right now and many people and
businesses are experiencing it.
A huge change on people´s mentality and habits is
happening and the way how people will travel after Covid-19,
will be different too. The enogastronomic industry, in specific
wineries and bodegas around the world, should prepare to
implement different strategies for their businesses and adapt
to the post-pandemic tourism.
INTRODUCTION

3. STRATEGIES
As mentioned before, the tourism industry is one of the
most hit ones during this pandemic and it will take time
for people to feel safe and start traveling again, even
more if it is to an international destination. This means
that some businesses in the tourism sector, should start
thinking more locally and focus their resources on
attracting more domestic tourism than international, at
least for the last semester of 2020 and as short-term
planning to reactivate not only their businesses but also
the national economy.
Diversify your market an connect with some locals.
Some strategies I recommend to wineries to implement
during this crisis are:
1 Think Locally

4. Go Digital! We all know that in today´s world it is essential
for businesses to be online and reachable.
The use of technology is nowadays indispensable and
businesses in the enogastronomic industry should know
that it is not just enough to have a nice website, but also
an e-commerce for selling your products online or a
platform for bookings in real-time availability.
Digitizing your business will give you the opportunity to
connect directly with clients and sell more.
2 Digitize your business
3Know your customers...better
This is something you might think you already know but
I can assure you can always inquire more. With this
pandemic crisis, several consumption habits are changing
and because of that, businesses need to keep analyzing
their client´s profile, interests, and new habits. This would
help you to define and implement new strategies that will
allow you to understand better your consumer and reach
out to more clients.

5. The use of social media is currently necessary for any
business. It gives you the opportunity to communicate
your brand and connect with people all around the world.
The clue to succeed in this platforms is to often post
interesting content that engages your audience.
Social Media could be an amazing tool for branding and
business´s communications. I recommend you to use it
wisely and look at them as your ALLY. Invest your time to
make them really effective.
For example, during the lockdown, many wine producers
started to use more social media and platforms such as
Zoom to offer some online tastings and virtual experiences.
This turned out to be an amazing idea and a new
opportunity for the enogastronomic businesses to connect
with their current clients and obtain new ones.
4 Be active on Social Media

6. In the “new normality” that we are about to live, safety
protocols and sanitary measures will be important factors
that every business in the tourism industry should consider.
These factors could even influence a traveler´s decision
making.
For the wine industry, in specific wineries, I recommend
you to start implementing not only the sanitary measures
but also some specific protocols in your locations such as
the acceptance of small groups into the tasting rooms or
the option of having an outdoor wine tasting.
This will add value to your winery in 2020 and will provide
tourists the trust and safeness required to come to
visit you.
5 Implement safety protocols and
sanitary measures

7. This pandemic of Covid-19 has definitely changed not only
our businesses and daily activities but also our lives.
I can tell that no one was prepared for it but this situation
reminds us that we cannot take anything for granted.
Regarding tourism, I can guarantee that people will start
traveling again and the economy will reactivate, probably
not as fast as we want but it will and in the meantime the
best thing to do is to focus on reinventing yourself and
reviewing your business for improvement.
I truly believe that we will all overcome this crisis, and I am
sure that businesses in the wine tourism and
enogastronomic industry will come back renovated and
stronger than ever.
Remember that, "Something good comes out of every crisis."
CONCLUSION
Claudia Campos Ramírez
@claucmpos